competitive intelligence pubcon vegas
Post on 18-Oct-2014
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Question #1:
Who are YOUR online competitors?
Question #2:
Do you know what they’re doing?
Question #3:
What are YOU doing?
10 Things You Should Be Checking
#1a Page Authority
1a. Page Authority
Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!
#1b Domain Authority
1a. Page Authority
Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!
1b. Domain Authority
#2 Total Links
2. Total Links
Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!
#2 Did I Mention Total Links?
2. Anything we can find about LINKS!
Open Site Explorer & Majestic SEO Tools!Open Site Explorer & Majestic SEO Tools!
#3 Social Media Activity
#4 LinkedIn Connections
#5 Are they blogging?
#6 Use other spider toolsIdentify promotional pages, widgets, etc.
#7 Affiliate programs?
What big affiliates do they (or you) have promoting product or service?
What’s the EPC?
#8 Shopping Cart Spying
#9 SpyFu
#10 ReverseInternet.com
What’s Outwit?
OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
Download Outwit
Setting up Outwit
1. Turn off Google Instant
2. Save Preferences
Scrape SERPs
Outwit Plugin WindowOutwit Plugin Window
Outwit Button in Firefox
Outwit Button in Firefox
Outwit Results
Bit.ly/pubcon-compint
SEOMoz Pro
Export to CSV
RavenTools Checklist
http://bit.ly/reuLvxhttp://raventools.com/competitive-seo-analysis/
Question #1:
Who are YOUR online competitors?
Question #2:
Do YOU know what they’re doing?
Question #3:
What are YOU gonna do about it?
Sources & All Image Credit:- http://webvip.us/wp-content/uploads/2011/03/linkbuilding.jpg - http://muddledfairytales.files.wordpress.com/2011/01/siblings.jpg?w=287&h=400 - http://rebuildcreditscores.com/blog/wp-content/uploads/2010/05/what-is-eoscar-investigation.png - http://activerain.com/image_store/uploads/3/4/9/7/9/ar125535567897943.jpg - http://www.entrepreneuressential.com/images/affiliate_networks.jpg -http://www.keywordcreation.com/images/spyfu_adwords_screenshot.jpg -http://www.screencast.com
Footnote URLs:http://www.opensiteexplorer.org/http://www.majesticseo.com/http://twitter.com/#!/Matt_Siltala/listshttp://www.google.com/alertshttp://www.trackur.com http://www.facebook.com/Pubcon http://www.linkedin.com http://www.netbase.com http://www.shareasale.com http://www.cj.comhttp://www.clickbank.comhttp://www.linkshare.com http://www.performics.com
http://www.outwit.com/http://www.seomoz.org/toolshttp://www.97thfloor.com/social-media-for-firefox/http://www.screamingfrog.co.uk/seo-spider/
http://home.snafu.de/tilman/xenulink.html
Matt Siltala, Presidentdreamsystemsmedia.com
THANK YOU!
Download: http://www.SlideShare.net/MattSiltala