content marketing, promotion & pay to play #pubcon vegas 2015
TRANSCRIPT
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TIE A STEAK AROUND YOUR NECK AND MAYBE THE DOG WILL PLAY
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Helping businesses succeed online.
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● Helping businesses online since 1994● Search Influence since 2006● Thousands of websites● 100s of thousands of Yellow Pages● Millions of visits● Former Marine
WILL SCOTTABOUT ME
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SEO <> GOOD CONTENT
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YOU CAN'T GIVE SOME PEOPLE NICE THINGS
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SOCIAL <3 GOOD CONTENT
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YOU CAN'T GIVE SOME PEOPLE NICE THINGS
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YOU DON'T OWN FACEBOOK
@searchinfluence
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@searchinfluence
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ADVERTISING USED TO BE MORE OBVIOUS.
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ADS USED TO BE OBVIOUS
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ADS USED TO BE OBVIOUS
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ADS USED TO BE OBVIOUS
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ARE NATIVE ADS JUST BETTER MONETIZED PR?
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@searchinfluence
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HOW NEWSPAPERS DO IT
@searchinfluence
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HOW NEWSPAPERS DO IT
@searchinfluence
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HOW WE DO IT
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HOW WE DO IT
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HOW WE DO IT
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EASY, RIGHT?
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BUT WAIT,THERE'S MORE!
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• True social is getting harder• Traditional media is selling out• Platforms continue to emerge• Great content still matters.
PAY TO PLAY IS NOW!