adv 492 final

•Great brand recognition•Quality Products•Experienced help•Quality sponsorships

•Everything you need to build/re-build your home

•Strong competitors such as Home Depot

•Many of their products are very seasonal Social media can help

Currently:• Facebook and Youtube are very basic• Decent twitter• No sign of blogging

What to do:• Highlight advantages that competition

doesn’t have/do• Tweet different ideas, tips, tricks, or big

deals going on• Let people talk about their experiences

and things that helped them

Currently:• Last post was December 31st, 2010 that read “Lowes is the place to be” Really?• Post before that was January 27th, 2010• With over 500 million users, this is unacceptable

What to do next:• Needs to be new deals, products, and customer help all over this facebook• Needs to be an expert responding to questions, thoughts, concerns• Talk about their sponsor driver• Post about in-season products

The more Facebook posts, the better!

There is a moderately established Twitter(But so does Home Depot)

Make it better:• We must beat the competition• New promotions and deals need to be updated quick• Highlight seasonal items that will be needed soon• That is the best part of twitter: quick and efficient• Retweets on followers/questions/endorsed people• Link with Facebook and Youtube

Lets Youtube something togetherLowes Youtube is well established but old news

Needs: highlight in-season items that would need assistance in completing

Next:• Already have how-to videos• Old videos need to be re-done• A charity house could be re-done and posted• Jimmy Johnsons highlights• Lowes Commercials• Testimonials from satisfied customers• http://www.youtube.com/watch?v=oAxxv8JmI5c

Lets Blog something together

Couldn’t find any blogs about Lowes

Lets blog:• Place where people can talk about their Lowes

products• Place where people can talk about troubles they

ran into• Experts can give advice on how to fix issues• Recommendations on a Lowes products success

Lets Search something together

Google Adwords!!!

Advantages:• Cheap (Pay per click)• Gives great brand recognition• Reaches customers that may use competitors• Its GOOGLE!

Lets Track something together

Google Analytics!!!

Advantages:• Can see how many times people are looking at

our site (seasonal)• Use down times to advantage

(tweet/post/blog more)• Track effectiveness

Lets Budget something together