TWITTER REVOLUTIONBY DONGMIN KIM

Social Media Marketing Strategy – ADV 492

What is twitter to peo-ple? Twitter is a website, owned and operated by

Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page.

Since its creation in 2006 by Jack Dorsey, Twit-ter has gained popularity worldwide and cur-rently has more than 175 million users. Quantcast estimates Twitter has 54 million monthly unique U.S. visitors. It is sometimes described as the "SMS of the Internet."

Twitter’s key facts

Type of site: mobile social network service, micro blogging

Area served: world wide

Users: 190million (accounts, not visitors)

Availability: multilingual.

Launched: July 15, 2006

How twitter could fly high? As a social network, Twitter revolves

around the principle of followers. When you choose to follow another Twitter user that user's tweets ap-pear in reverse chronological order on your main Twitter page.

How twitter could fly high? If you follow 20 people, you'll see a

mix of tweets scrolling down the page: breakfast-cereal updates, in-teresting new links, music recom-mendations, even musings on the fu-ture of education.

How twitter could fly high? Consequently, Related links that connects every-

one. Contents of related links could be

anything. People share their knowledge and in-

formation in quick and easy way.

Price tweets

Revenue is US $150 million (pro-jected 2010)

Twitter rose over US$57 million from venture capitalist growth funding, al-though exact numbers are not pub-licly disclosed.US $150 million (pro-jected 2010)

Metrics

Monthly normailzed metrics October 2010 Unique visitors: 25,677,370 Visitors: 186,046,399

Change of focus

Twitter emphasized their news and information network strategy in No-vember 2009 by changing the ques-tion asked users for status updates.

"What are you doing?" to "What's happening?”

Appendix

Time line and visitor information - www.Compete.com

Images from Google image – www.Google.com

Basic information – www.twitter.com