adv 420 final 1

By: Sarah Massoglia

Target Audience• Young

Women• Ages 16-26• Who like

affordable and trendy clothes

The Big Idea

The Campaign • Twitter• Facebook• Pinterest• Instagram• Google Adwords

How to Reach Our Audience

Current Users

Lead to

New Users,Which Equals

More Business

Sample Google Adwords Ads• “Lulu’s fashion for trendy girls. Be the first on

the trend with Lulu’s line of sexy and affordable clothes. Stock up on cute dresses and outfits from emerging designers now on sale for 40% off!”

• “Lulu’s cute dresses for the season. Find what you’re looking for, affordable cute clothes now on sale for 40% off. Stay in style with new sales everyday this week!”

Sample Ad

40% off Everyday This Week! Access On:

Flirty Dress Friday!

Key Point Indicators

*Sales History

*Followers and Likes

*CPC

Track Increases

10%

19%

14%

57%

Budget

Planning: $10,000Management: $20,000Social Media Campaign: $15,000Google Adwords: $60,030

Summary