O F F I C I A L D I G I TA L M A R K E T I N G S T R AT E GY 2 0 1 4

MCDONALDS

TARGET AUDIENCE

WHAT’S THE POINT OF ALL THIS?

•We want to make McDonalds seen as a modern, affordable and convenient environment

that everyone can find a benefit in visiting one of the

many locations.

COMMERCIALS

Adults to and from work

Teens looking up popular video and audio

Kids watching morning cartoons and after school programs

YOUTUBE

TWITTER AND INSTAGRAM

FACEBOOK

KPI (KEY PERFORMANCE INDICATORS)

• Google Adwords

• 200+ per month increase in followers

• Commercials and Neilson

• 10% sales increase nation wide per month

BUDGETING THE CAMPAIGN

Function Cost Math Budget

Commercials [60% of the budget]4 commercials x 6 months= 10 totalEach one avg. $600,000

$6,000,000

Our Fee $250/ hour80 hours/ month6 months

$120,000

Advertisement Banners and Promotional Tweets/ Instagrams

Avg. $5000/ month for 1 popular website- 25 different websites will be used

800,000

Extra Expenses as incurred

1,000,000

Total $8,000,000

JUST TO REITERATE…

• The big idea• Multiple social media outlets• 6 month plan• Satisfy every group of the target audience