acs facebook webinar may 19, 2011

How to Use Facebook to Build Your Community

Presented by:@DaveKerpen, CEO, @LikeableMedia

what’s in store…

• Facebook Overview• Starting a Presence on Facebook• Content Tips + Strategies

the facts

• THE most popular social networking site with nearly 600 million active users• Instantly connect to others who share your passions and interests• Every interaction on your Facebook page encourages instant virality• Quick and easy platform allows you to share news, information, events, pictures, etc.

understanding facebookprofiles vs. groups vs. pages

If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.

Individual profiles are for Individuals.

profiles

Groups are organized around common interest.Limited functionality, but able to organize large groups of people.

Can be public or private.

groups

Public Private

Established for organizations: Become a LIKER

Completely public, don’t need to be a member of Facebook to

view

HIGHLY functional.

fan pages

community pages

how do you get started TODAY?

• Build a targeted fan base

•Form a loyal connection with prospective parents

and foster parents

• Organically spread the word about your

organization

the facebook philosophy

BUILD.

ENGAGE.

GROW.

setup your fan page

if you build it, will they come?

Facebook = opportunity to be where the people are

BUT…

• how will you engage without being annoying?

• how will you provide value?

• how will you see a return?

5 key strategies

1. Showcase families2. Feature testimonials3. Host Q/A’s4. Highlight success stories5. Engage!

showcase families

Give families led by foster parents a chance to be featured on the page.

feature testimonials

Host a testimonial tab where those who are foster parents can give a chance for prospects to get to know what being a foster parent is

like.

host Q and A’s

Hold Q & A’s with ACS staff members or volunteer foster parents to give prospects info,

advice, and other useful tips.

highlight success stories

Feature foster parents and families’ stories based on their success with the organization

engage!

Let the Family Connections NYC page be a place where people can go to for a sense of community

make foster parenting likeable!

Likeable.com

Engage with us @LikeableMedia on Twitter

Ask us questions @ Facebook.com/LikeableMedia

Or, email me anytime dave@likeable.com

thank you!