a new approach:the glasgow model and the world parkinson congress 2010 #icca11 monday 24/10/11

A New Approach:

The Glasgow Model and the

World Parkinson Congress 2010

Eli Pollard

Executive Director

World Parkinson Coalition

New York

The Glasgow Model:

Reducing Risk

The first time that client, pco, venue and

city are active stakeholders in the

success of a conference

Teamwork Marketing

& PR

Financial

ViabilityLegacy

Our Challenge: Attract 2,700

delegates from 50 countries

• First time out of USA

• Second congress ever held

• 4 years since first congress

• Unusual delegate profile

• USA delegates 70%

• No membership base

Our Collective Objectives

Reach all

audiences in

Parkinson’s

community

Raise

awareness

50

countries

2,700

delegates

The Glasgow Model: Delivering

for World Parkinson Congress

Teamwork

Marketing

& PR

Financial

Viability

Legacy

7

Teamwork

8

Teamwork

Marketing

& PR

Marketing

& PR

Marketing

& PR

Financial

viability

The bursary helped me attend the

Congress. It was the greatest thing

that has ever happened to me.

My life would not have been

turned around the way it has,

had I not been able to attend.

Thanks for helping me fly -

literally and spiritually!

Legacy

Legacy

The Glasgow Model:

Meeting Objectives

2,700

delegates

The

Glasgow

Model

3,025

delegates

Objective Delivery Result

The Glasgow Model:

Meeting Objectives

50

countries

70

countries

The

Glasgow

Model

Objective Delivery Result

The Glasgow Model:

Meeting Objectives

Reach all

audiences

Medical

Research

Patients

Carers

The

Glasgow

Model

Objective Delivery Result

The Glasgow Model:

Meeting Objectives

Raise

awareness

The

Glasgow

Model

100 trainers

BBC

50 press

attended

Objective Delivery Result

Budget

• £20,000 grant

• £6,000 marketing

• Staff cost = same

Actual

• £20,000 grant

• £6,521 marketing

• Staff cost = same

Eli Pollard

Executive Director

World Parkinson Coalition

New York