3 secrets to retargeting success

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Alan Chan Director, Digital Media

3 Secrets to Successful Retargeting

Today’s Hosts:

Evan Specter

Content Marketing Specialist

Dial-in: 1 (480) 297-0020 Access Code: 353-597-333

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1 What Is Retargeting and Why Should You Use It

2 The Science of Retargeting

3 Four Retargeting Strategies We Like

Webinar Agenda

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What  is  Retarge,ng?    

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What  is  Retarge,ng?    

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What  is  Retarge,ng?    

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What  is  Retarge,ng?    

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What  is  Retarge,ng?    

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Target  specific  messages  to  Visitors  who:  

What  is  Retarge,ng?    

visited your site and left without taking an action

downloaded a whitepaper or signed up for a free trial

Let their free trial expire

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  Increase the value of your current paid search campaign

  Reach customers who you’ve already qualified

  Gain intelligence through segmentation

  Increase the number of conversions

  Decrease your cost per lead

Why  Use  Retarge,ng?    

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1 What Is Retargeting and Why Should You Use It

2 The Science of Retargeting

3 Four Retargeting Strategies We Like

Webinar Agenda

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The  Science  of  Retarge,ng  

THANK YOU

Home Product Page Shopping Cart Thank You

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The  Science  of  Retarge,ng  

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The  Science  of  Retarge,ng    

The Google Display Network reaches 92% of U.S. Online Adults

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The  Science  of  Retarge,ng:              Frequency  &  Dura,on  

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The  Science  of  Retarge,ng:                Frequency  &  Dura,on  

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The  Science  of  Retarge,ng:                    Ad  Relevance  

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Target  specific  messages  to  Visitors  who:  

visited your site and left without taking an action

downloaded a whitepaper or signed up for a free trial

Let their free trial expire

The  Science  of  Retarge,ng    

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The  Science  of  Retarge,ng:                      Ads  Relevant  

 Text Ads

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The  Science  of  Retarge,ng                    Ads  Relevant  

 Text Ads

Display

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The  Science  of  Retarge,ng:                    Ads  Relevant  

 Text Ads

Multi-media or Video

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The  Science  of  Retarge,ng:                    Ads  Relevant                and  Ac,va,ng      

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1 What Is Retargeting and Why Should You Use It

2 The Science of Retargeting

3 Four Retargeting Strategies We Like

Webinar Agenda

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Six Remarketing Strategies

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Occasions

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New Product/Free Trial

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Staggered Discount

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Portfolio List Strategy

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Key Takeaways

1

2

3

Retargeting reduces your cost per lead

Like all digital marketing, it’s possible to start small, experiment and optimize.

Big plans are made of small steps. What is the best next step you can take towards marketing your business online?

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1.  Discover the cost of not ranking in the top positions on search engines and much revenue is being lost to higher ranked competitors

2.  Find out where you rank against your top competitors and what

tactics they’re employing. 3.  Compare digital strategies: Paid Search, Organic Search, Display

Advertisiing, Social Media Marketing.

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What can you learn from speaking with one of our analysts?

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Next Week: Socialize Your Search Strategy with Google+