secrets of podcast success

55
Secrets to podcast success Silicon Halton Meetup #52 February 11, 2014 @donnapapacosta

Upload: trafalgar-communications

Post on 18-May-2015

302 views

Category:

Business


2 download

DESCRIPTION

Presentation to Silicon Halton on February 11, 2014 by Donna Papacosta of Trafalgar Communications. Explains some of the key steps to producing a podcast.

TRANSCRIPT

Page 1: Secrets of Podcast Success

Secrets to podcast success

Silicon Halton Meetup #52February 11, 2014

@donnapapacosta

Page 2: Secrets of Podcast Success
Page 3: Secrets of Podcast Success

Simple definition of podcasting: Internet radio showSECRETS TO PODCAST SUCCESS

Page 4: Secrets of Podcast Success

Difference between any old audio and a podcast:Podcast is serial; you can subscribe.

SECRETS TO PODCAST SUCCESS

Page 5: Secrets of Podcast Success

Podcasts – part of your content marketingSECRETS TO PODCAST SUCCESS

Page 6: Secrets of Podcast Success

Why podcasts for content marketing?

Page 7: Secrets of Podcast Success

Why podcasts for content marketing?• Portable, time-shifted

Page 8: Secrets of Podcast Success

Why podcasts for content marketing?• Portable, time-shifted

• Human touch of audio; in your ears

Page 9: Secrets of Podcast Success

Why podcasts for content marketing?• Portable, time-shifted

• Human touch of audio; in your ears

• Multimedia grabs people

Page 10: Secrets of Podcast Success

Why podcasts for content marketing?• Portable, time-shifted

• Human touch of audio; in your ears

• Multimedia grabs people

• Complements text and other communications

Page 11: Secrets of Podcast Success
Page 12: Secrets of Podcast Success
Page 13: Secrets of Podcast Success

It’s NOT just about technology and gear.

SECRETS TO PODCAST SUCCESS

Page 14: Secrets of Podcast Success

Yet good sound and editing matter.SECRETS TO PODCAST SUCCESS

Page 15: Secrets of Podcast Success

Microphone tips

Page 16: Secrets of Podcast Success

Microphone tips

• Know your settings

Page 17: Secrets of Podcast Success

Microphone tips

• Know your settings

• Use a pop filter when possible

Page 18: Secrets of Podcast Success

Microphone tips

• Know your settings

• Use a pop filter when possible

• Find sweet spot (distance and placement)

Page 19: Secrets of Podcast Success

Microphone tips

• Know your settings

• Use a pop filter when possible

• Find sweet spot (distance and placement)

• Experiment before you record

Page 20: Secrets of Podcast Success

Microphone tips

• Know your settings

• Use a pop filter when possible

• Find sweet spot (distance and placement)

• Experiment before you record

• Turn off all alerts, noises, ambient noise when possible

Page 21: Secrets of Podcast Success

Quick recommendations

Page 22: Secrets of Podcast Success

Quick recommendations

• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

Page 23: Secrets of Podcast Success

Quick recommendations

• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

• Microphone: Audio-Technica ATR2100 or Blue Yeti USB

Page 24: Secrets of Podcast Success

Quick recommendations

• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)

• Microphone: Audio-Technica ATR2100 or Blue Yeti USB

• Recording Skype calls: Call Recorder (Mac) or Pamela (PC)

Page 25: Secrets of Podcast Success

Lots of options in the iOS world

Page 26: Secrets of Podcast Success

Lots of options in the iOS world

• Record on your iPhone

Page 27: Secrets of Podcast Success

Lots of options in the iOS world

• Record on your iPhone

• Try the iRig microphone

Page 28: Secrets of Podcast Success

Lots of options in the iOS world

• Record on your iPhone

• Try the iRig microphone

• iTalk, SoundCloud

Page 29: Secrets of Podcast Success

Lots of options in the iOS world

• Record on your iPhone

• Try the iRig microphone

• iTalk, SoundCloud

• And many more

Page 30: Secrets of Podcast Success

Don’t rely totally on a script.

SECRETS TO PODCAST SUCCESS

Page 31: Secrets of Podcast Success

Remember this is audio! Give guideposts.

SECRETS TO PODCAST SUCCESS

Page 32: Secrets of Podcast Success

Listener has no visual cues

Page 33: Secrets of Podcast Success

Listener has no visual cues

• Communicate for the ear, not the eye

Page 34: Secrets of Podcast Success

Listener has no visual cues

• Communicate for the ear, not the eye

• Use simple language; start with a hook

Page 35: Secrets of Podcast Success

Listener has no visual cues

• Communicate for the ear, not the eye

• Use simple language; start with a hook

• Give auditory guideposts (Let’s talk about three things… First…”)

Page 36: Secrets of Podcast Success

Listener has no visual cues

• Communicate for the ear, not the eye

• Use simple language; start with a hook

• Give auditory guideposts (Let’s talk about three things… First…”)

• Avoid lots of numbers

Page 37: Secrets of Podcast Success

Listener has no visual cues

• Communicate for the ear, not the eye

• Use simple language; start with a hook

• Give auditory guideposts (Let’s talk about three things… First…”)

• Avoid lots of numbers

• Do a recap at the end

Page 38: Secrets of Podcast Success

Search engines hate audio.

SECRETS TO PODCAST SUCCESS

Page 39: Secrets of Podcast Success

Search engines hate audio.So write show notes!SECRETS TO PODCAST SUCCESS

Page 40: Secrets of Podcast Success
Page 41: Secrets of Podcast Success

Typical workflow

Page 42: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

Page 43: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

• Record and edit

Page 44: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

• Record and edit

• Mix in music, if using

Page 45: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

• Record and edit

• Mix in music, if using

• Save as MP3; upload file (with ID3 tags) to Libsyn or other host

Page 46: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

• Record and edit

• Mix in music, if using

• Save as MP3; upload file (with ID3 tags) to Libsyn or other host

• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)

Page 47: Secrets of Podcast Success

Typical workflow

• Plan episode, including guests; write outline

• Record and edit

• Mix in music, if using

• Save as MP3; upload file (with ID3 tags) to Libsyn or other host

• Publish podcast as part of a blog post (use PowerPress plugin on WordPress)

• Share the podcast via social media

Page 48: Secrets of Podcast Success

Consider the podcaster’s secret weapons.

SECRETS TO PODCAST SUCCESS

Page 49: Secrets of Podcast Success

Choose a meaningful name and cover art.SECRETS TO PODCAST SUCCESS

Page 50: Secrets of Podcast Success

Building your audience is not a sprint.SECRETS TO PODCAST SUCCESS

Page 51: Secrets of Podcast Success

Get help when you need it!SECRETS TO PODCAST SUCCESS

Page 52: Secrets of Podcast Success

Top tech podcasts ...

Page 53: Secrets of Podcast Success
Page 54: Secrets of Podcast Success
Page 55: Secrets of Podcast Success

Please keep in touch

Donna [email protected]

Sign up for newsletter of tips and tricks at trafcom.com

@donnapapacosta