2012 sungard orlando v3a

www.sungardas.com

John Orlando, PhD

John Orlando Consulting

Structured Networks, Social Media, and the New Model of Disaster Response

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM

Talking

Listening

Revolution in communication

This changes EVERYTHING!

Changing Politics

Changing Activism

Changing news“The building’s on fire, go check Twitter”

“Chinese earthquake broadcast

live”

“Twitter as accurate

as a Harris poll”

“Twitter can predict

the stock market”

Changing disaster response

California WildfiresTexting to direct firefighters Information sharing

•More relevant •More accurate•Regular media uses social media

Mass media was inaccurate

“Most of the news media … are utterly clueless about anything in rural areas. They constantly gave out bogus information, like locations and directions that made no sense at all.”

Mass Media was unhelpful

“national news websites were completely worthless as they ignored everything except the comparatively minor Malibu fire which burned near some celebrity homes.”

People shared information

“the only way we all have to get good information here is for those who have it to share it. We relied on others to give us updates when they had info and we do the same for others.”

“Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern

California Wildfires”

Amanda’s Map

Crowdmapping

Tennessee Coal Pond Disaster 2008“twitterers policed the accuracy of posted

content, corrected misinformation and dispelled rumors”

“Social Media filled in the gaps in official news accounts”

“Twittering Tennessee,” Jeannette N Sutton, ISCRAM Conference

Virginia Tech Shooting: Facebook

Haiti--Crisis Camps

Traduiapp.com

Open Street Map

Ushahidi

Syria Crowdmap

Ways to Report

Vermont Flooding

Queensland Floods

“First hand footage on Facebook, Twitter, YouTube, and Flickr constituted an early warning system.”

911 Dispatcher

Aurora Shooting—Reddit

Storify

Cognitive surplus

200 billion hours per year 100 million hours

Small slice of observations

Amateur Participation

“A cynical streak in society looks at all forms of amateur participation as either naïve or stupid”

--Clay Shirky

Galton: The wisdom of crowds

Self-organization “Studies of evacuation at times of crises have now

been undertaken for the last 50 years. They have consistently shown that at times of great crises, much of the organized behavior is emergent rather than traditional. In addition, it is of a very decentralized nature, with the dominance of pluralistic decision making, and the appearance of imaginative and innovative new attempts to cope with the contingencies that typically appear in major disasters.”

– “Who Was in Charge of the Massive Evacuation of Lower Manhattan?”

Moves faster than institutions “The self-organizing community responses to such events …. Bypass or leapfrog …. Most organizational or administrative hurdles”

“Towards Distributive Citizen Participation”

DARPA Network Challenge

Why this test?

“The geo-location of ten balloons in the United States by conventional intelligence methods is considered by many to be intractable; one senior analyst at the National Geospatial Intelligence Agency characterized the problem as ‘impossible’.”

Collaboration vs. Control

“One key observation to be made about the distributed, multi-channel media response to the Queensland floods is that citizens and official together determined the media mix, and continued to fine-tune it as events unfolded.”

--Towards Distributed Citizen Participation

Structured Networks

Virtual Operations Support Team

Coordinate Three Groups

The Public

Emergency Managers

VOST to Public communication?

Alert Apps

Free Aggregation Tools

Google Alerts TweetDeck HootSuite Social Mention

Pay Aggregation Tools

Radian 6LithiumEverbridgeRaveAlert

Emergency Managers --- VOST Internal Social Media Platform: Yammer Google Docs Dropbox SMS

Principles

Plenty of volunteers• 24/7

Cataloging system• Importance, topic, location, source

Talk where the public is talking• Hashtags

Future: Analytics

Computer Assistant That Learns and Organizes unstructured information.

Archipelago Journalism Conference

Looking forward to a good night

First signs of trouble

More signs

Bus Ride Home

Information from humor

Information Flow

Call to attendees

Directions

Information sharing

More humor

Even more humor

More humor

Community“Twitter really helped me through that horrible night. I know at some point, a lot of puns started flying around, and I was trying to laugh as I was puking, which is incredibly painful. But I really appreciate that. As odd as it sounds, it was kind of a unifying experience.”

Reduce isolation

“I was using Facebook chat to talk to delegates who were on their own in their rooms and were sick. They couldn’t leave and were a little scared. It was amazing how many tools we had at our disposal and how we were able to use them.”

Identify uninformed community members

Respond to questions

Identify wrong intentions

Public will be involved

“We all have to understand that there will never again be a major event in this country that won’t involve public participation. And the public participation will happen whether it’s managed or not.”

---Coast Guard Admiral Thad Allen

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM73

Contact Information

John Orlando

Disaster Management Consultant

184 Lefebvre Lane

Williston, VT 05495

802-878-2860

jorlando2001@gmail.com

2012 sungard orlando v3a

news media

mass media

emergent uses of social

accurate regular media

open street map

good information

gaveout bogus information

official news accounts

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