2012 sungard orlando v3a

www.sungardas.com

John Orlando, PhD

John Orlando Consulting

Structured Networks, Social Media, and the New Model of Disaster Response

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM

Talking


Listening


Revolution in communication


This changes EVERYTHING!


Changing Politics


Changing Activism


Changing news“The building’s on fire, go check Twitter”

“Chinese earthquake broadcast

live”

“Twitter as accurate

as a Harris poll”

“Twitter can predict

the stock market”


Changing disaster response


California WildfiresTexting to direct firefighters Information sharing

•More relevant •More accurate•Regular media uses social media


Mass media was inaccurate

“Most of the news media … are utterly clueless about anything in rural areas. They constantly gave out bogus information, like locations and directions that made no sense at all.”


Mass Media was unhelpful

“national news websites were completely worthless as they ignored everything except the comparatively minor Malibu fire which burned near some celebrity homes.”


People shared information

“the only way we all have to get good information here is for those who have it to share it. We relied on others to give us updates when they had info and we do the same for others.”

“Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern

California Wildfires”


Amanda’s Map

14© 2011 SunGard. www.sungardas.com


Crowdmapping


Tennessee Coal Pond Disaster 2008“twitterers policed the accuracy of posted

content, corrected misinformation and dispelled rumors”

“Social Media filled in the gaps in official news accounts”

“Twittering Tennessee,” Jeannette N Sutton, ISCRAM Conference


Virginia Tech Shooting: Facebook


Haiti--Crisis Camps


Traduiapp.com


Open Street Map


Ushahidi


Syria Crowdmap


Ways to Report


Vermont Flooding


Queensland Floods

“First hand footage on Facebook, Twitter, YouTube, and Flickr constituted an early warning system.”


911 Dispatcher


Aurora Shooting—Reddit


Storify


Cognitive surplus

200 billion hours per year 100 million hours

total


Small slice of observations


Amateur Participation

“A cynical streak in society looks at all forms of amateur participation as either naïve or stupid”

--Clay Shirky


Galton: The wisdom of crowds


Self-organization “Studies of evacuation at times of crises have now

been undertaken for the last 50 years. They have consistently shown that at times of great crises, much of the organized behavior is emergent rather than traditional. In addition, it is of a very decentralized nature, with the dominance of pluralistic decision making, and the appearance of imaginative and innovative new attempts to cope with the contingencies that typically appear in major disasters.”

– “Who Was in Charge of the Massive Evacuation of Lower Manhattan?”


Moves faster than institutions “The self-organizing community responses to such events …. Bypass or leapfrog …. Most organizational or administrative hurdles”

“Towards Distributive Citizen Participation”


DARPA Network Challenge


Why this test?

“The geo-location of ten balloons in the United States by conventional intelligence methods is considered by many to be intractable; one senior analyst at the National Geospatial Intelligence Agency characterized the problem as ‘impossible’.”


Collaboration vs. Control

“One key observation to be made about the distributed, multi-channel media response to the Queensland floods is that citizens and official together determined the media mix, and continued to fine-tune it as events unfolded.”

--Towards Distributed Citizen Participation


Structured Networks


Virtual Operations Support Team


Coordinate Three Groups

The Public

VOST

Emergency Managers


VOST to Public communication?


Alert Apps

47


Free Aggregation Tools

Google Alerts TweetDeck HootSuite Social Mention


Pay Aggregation Tools

Radian 6LithiumEverbridgeRaveAlert


Emergency Managers --- VOST Internal Social Media Platform: Yammer Google Docs Dropbox SMS


Principles

Plenty of volunteers• 24/7

Cataloging system• Importance, topic, location, source

Talk where the public is talking• Hashtags


Future: Analytics

Computer Assistant That Learns and Organizes unstructured information.


Archipelago Journalism Conference


Looking forward to a good night


First signs of trouble


More signs


Bus Ride Home


Information from humor


Information Flow


Call to attendees


Directions


Information sharing


Humor


More humor


Even more humor


More humor


Community“Twitter really helped me through that horrible night. I know at some point, a lot of puns started flying around, and I was trying to laugh as I was puking, which is incredibly painful. But I really appreciate that. As odd as it sounds, it was kind of a unifying experience.”


Reduce isolation

“I was using Facebook chat to talk to delegates who were on their own in their rooms and were sick. They couldn’t leave and were a little scared. It was amazing how many tools we had at our disposal and how we were able to use them.”


Identify uninformed community members


Respond to questions


Identify wrong intentions


Public will be involved

“We all have to understand that there will never again be a major event in this country that won’t involve public participation. And the public participation will happen whether it’s managed or not.”

---Coast Guard Admiral Thad Allen

2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM73

Contact Information

John Orlando

Disaster Management Consultant

184 Lefebvre Lane

Williston, VT 05495

802-878-2860

[email protected]

2012 sungard orlando v3a

Documents

news media

mass media

emergent uses of social

accurate regular media

open street map

good information

gaveout bogus information

official news accounts