Who we are

Allias Integrated was established in June 2008, with our head

office in Bangalore. We have branches in Delhi, Mumbai,

Chennai, Hyderabad and Kolkata with a strength of over 200

employees

The Vision

The Expertise

Creative Conceptualization

Event Design

Production & Direction

Technical Planning & Management

Logistics Planning & Management

Integrated Brand building & Activation

The People

Brijesh Pandey (Chairman & MD)

A visionary with a track record of great ideas and incredible success, his achievements speak volumes of his innovative thinking and implementation capabilities. He has 17 years of through-the-line experience in agencies like Solutions and TBWA. Armed with a penchant for success and an incredible understanding of the dynamics of his client’s mind, the above attributes have enabled him to breathe life and vigour into Allias Integrated.

Shiva Kumar Sharma Head - Digital

Shiv has more than two decades of professional experience spanning general management, business strategy & management, integrated digital marketing, advertising & PR, business development and operations management.

Until recently , he was the COO of one of India's oldest digital agencies, heading India operations. His earlier stints include working at leadership positions for GET (consulting), Future Software (now Aricent), Sundaram Infotech (part of TVS) and Global Business Technology Services (now Allegis).

Praveen Mathew (National Creative Director)

27 years of ATL advertising experience, which includes the

Likes of DRAFT FCB + Ulka, Grey Worldwide, Enterprise

Nexus and Lowe Lintas, he has an amazing ability to lead.

He possesses the energy to fire forward a new

understanding of a concept and create waves out of

droplets of ideas. Gifted with incredible design sense it

triggers his ability to develop innovative communication

solutions.

Kiran Kuttaiah (Head- Business Operations)

The word “freedom” to him means “being in charge of your

direction”. Young and charged with the urge to live life to the

fullest, Kiran Kuttaiah is focused, confident and always willing

to take risks, pushing himself beyond limits. A favorite among

all clients, he has the prowess of a surgeon when it comes to

tackling the different aspects of Operations in an event. His

groundbreaking ideas and easygoing attitude paves the way for

many achievements in the company!

Rana Bhattacharjee (Manager - Business Relations)

Thoroughly focused, competent and exceptionally professional

in his approach, assuming complete responsibility while on the

path of a particular goal makes Rana an invaluable asset to the

company. 6 years of experience under his belt, his portfolio

includes companies like Wipro and 160by2, and clients of the

likes of Titan, Novo Nordisk, Hungama TV, Set Max, Balaji

Telefilms and Garnier. True experts stand out in the crowd and

the customers know when one is at work!

The Business

Brand Activation

Digital Communication & Marketing Solutions

Events and Exhibitions

Proprietor entertainment events

Consumer acquisition/ Contact Programs

Loyalty programs

The Clients

The Clients

ATL

Outdoor

Brand Activation

Loyalty Program

Retail

Consumer acquisition

Digital Marketing

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

3 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product

also drives the core value of the brand

Ideas: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious

therefore giving a consumer a novel experience of the jewelry brand in a context that

drives a larger lifestyle perception about the brand and also defining value proposition

of Tata ( using Nano car equity )

Result achieved: More than 30 lakh people came to witness the car. It was envisioned

as a tribute to India’s 5000 year old heritage in jewelry making

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

Limca Record for the Largest Gold bangle in the world

Problem: To create an innovative branding exercise for the brand with footfalls going

through the roof. Six feet in diameter, with a width of six inches, the bangle was made

by 30 craftsmen over a period of 21 days. It was made from a staggering 24 kilograms of

22k gold, and was displayed in all the showrooms of Tata GoldPlus

Opportunity: To create a history with biggest Gold bangle which featured in the Limca

book of Records.

Result Achieved: It attracted large crowds, and succeeded in capturing the attention

of jewellery buyers during the festival season. The brand was able to achieve its first

milestone which increase the brand salience in the market

:

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

Brand Activation

Racing

Stunt Show

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

TVS Apache Pro Performance Stunt Biking

Problem : To create a biking experience with TVS Apache pro performance (APP) in the tier II & III cities Opportunity : Showcase the biking experience with TVS Apache Milestone : More than 75,000 people came to witness the event across India http://www.youtube.com/watch?v=fvKMD4ab4VQ http://www.youtube.com/watch?v=i_nZDhxAi_E http://www.youtube.com/watch?v=YRX_EzGjfLc

Brand Activation

Events

Exhibition

CSR Programs

Contact Programs

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

Entered the Guinness Book with 3,573 blood sugar tests performed

at a single location

Problem: To create a Guinness World Record for the highest number of blood sugar tests performed at a single location. Opportunity: The event helped raise awareness about diabetes. Statistics suggest that half the number of diabetics in India – about 32 million people – are unaware of their condition. A blood sugar test is the very first step towards awareness. Result Achieved: An astonishing 3,573 people were tested by Novo Nordisk India at a special event in Bangalore on the eve of World Diabetes Day. The feat took eight hours to accomplish, and eclipsed the earlier record of 1,290 tests within the first two hours itself.

http://www.guinnessworldrecords.com/records-11000/most-blood-glucose-level-tests-8-hours/

And, we did it again in 2012. Another Guinness record broken for the highest number of people attending a health awareness campaign in a single location (2600+)

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

Changing Diabetes in children in India

Problem : Diabetes in children in India appear at the very early age. There are over 4.40 lakh children under the age of 2 to 15 suffering from this disease. Childhood diabetes has a high mortality rate in developing countries Opportunity: Novonordisk, a known brand in India and abroad created a platform to communicate about the increasing diabetic chances among the children and how to overcome it. Result Achieved: To rope in the most eminent personality of today’s era , Former President of India Dr. A P J Abdul Kalam to acknowledge the diabetes in children found in India.

Brand Activation

ATL

Digital Communication & Marketing

CSR Programs

Customer Experience

Lead Generation

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

LCO acquisition

Problem : A broadband service which is limited to 15% of Bangalore and are depended on LCO (Local cable operators). Stiff opposition from local cable operators when try to enter into their areas. To acquire new LCO’s to expand the network and get more connections Opportunity: Increasing broadband base by entering new areas of Bangalore, i.e. by building reach and acquiring new LCO’s Challenge: To conduct a very focused acquisition drive targeted at the LCO community, giving them a reason to sign-up with ACT by offering them something of interest to them. Result Achieved: Within a span of 2 months acquired more than 175 LCO’s in different location with focused communication “ Get rewarded for making best decision of your life. Join hands with the fastest broadband service provider and watch your business grow faster than ever before. Also win exciting assured gifts.

Brand Activation

Customer Experience

Lead Generation

Web application development

System Integration

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

New Store Activation

Problem : To create awareness of the newly launched Titan Eye+ store. Also to increase the footfalls to the store Opportunity: The idea was to organize unique activities to pull the crowd inside the store Challenge: People usually ignore leaflets or fliers given to them at stores. The challenge is to make people retain the communication given. Result Achieved: For a person wearing glasses, cleaning glasses is the biggest pain. So to make life little simple, Kiosks were installed in the catchment area where promoters were approaching customers who are wearing glasses and invite them to get their glasses cleaned by glass cleaning machine. While the glasses were getting cleaned, the promoter invites the customer to visit Titan Eye+ new store and hands out a ATM size card which had the store address & a glass cleaning cloth. As the device was cutting edge, customers tend to keep the card with themselves and helped Titan Eye+ to earn a great mileage in terms of walk-ins & sales.

www.titaneyeplus.net – a full-service online eye test website that drives consumer lead generation for Titan Eye+

Website offers eye testing functionality in 9 regional languages with a completely integrated back-end lead generation program

The Testimonials

TVS Apache Pro Performance activities has been a huge success. It was

witnessed by more than 8000 people per city. The crowd’s excitement about

the events of the brand “ Apache” and their involvement was also

outstanding.

TAPAN NAGPAL (Product Manager, TVS motors)

TVS Apache Pro Performance

It is a pleasure associating with Allias Integrated for their efforts in managing

events in all our BTL activities flawlessly across India.

C K VENKATRAMAN (COO, Titan Jewellery Division)

GOLDPLUS 300 X 1000

No Limits – Award for Excellence in the Business Associate

Meet of TATA GoldPlus

ET Retail Awards 2010 - Excellence in Rural Marketing for Tata GoldPlus

GOLDPLUS 300 X 1000

In Karim Nagar. We were able to achieve Rs. 2 crore sales in 2 days. All credit

goes to Allias Integrated for planning and executing the BTL activation for the

same.

R Sharad (Retail Head, GOLDPLUS)

GOLDPLUS Sales of Rs. 2 Crore in 2 days

GOLDPLUS “ Gold Coin Offer” BTL activation idea has helped GOLDPLUS grow

130% in our market.

A. PALANI KUMAR (General Manager, GOLDPLUS)

GOLDPLUS “Gold Coin Offer”

I thank and congratulate Allias Integrated for our growth and the way they

have executed brilliantly all our activities in the last 4 years. We look forward

to more such activities in the coming years.

MELVIN OSCAR D’SOUZA (Managing Director, Novonordisk India)

NOVO NORDISK

For the past few years, Allias Integrated has been executing our National Sales

Meet in an excellent way, meeting timelines and quality. All the best to team

Allias for our future projects.

VASUDEV THRIBUVAN DAS (Marketing Director, AstraZeneca)

ASTRA ZENECA

In Summary

0 Million consumers across 32 cities

Problem: To drive brand awareness and experience in a never done before

format.

Solution: Creating a novel experience that binds not just a display and feel the product also drives the core value of the brand

Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious therefore giving a consumer a novel experience of the jewelry brand in a context that drives a larger lifestyle perception about the brand and also defining value proposition of Tata ( using Nano car equity )

Result achieved: More than 40lakh people came to witness the car. It was envisioned as a tribute to India’s 5000 year old heritage in jewelry making

Integrating IDEAS…!

Through-the-line capabilities replete with a team of specialists having a wealth of experience.

Belief in the power and centrality of ‘IDEA’

Thank you