04/12/2023 @BUZZStore/ Agency credentials 1

Marketing with people, than at people!

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Marketers like fueling conversations that generate awareness and shape brand perception.

Connecting great brands with curious and active consumers BUZZStore is the

Romanian marketing agency active in the field of participatory marketing services.

We own a growing network of opinion leaders (volunteers) called BUZZers.

We connect brands with the right BUZZers to spread the word about our clients products and services.

BUZZers are curious consumers, well connected off-line and active on-line, eager to experience and promote great products and services.

Together we transform natural word of mouth into a targeted and measurable media channel .

04/12/2023 @BUZZStore/ Agency credentials 3

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Power to the consumer

USER-GENERATED

CONTENT

WORD OF MOUTH NETWOR

KS

ONLINE ADVISOR

Y BOARDS

Participatory marketing is all about marketing

with people rather than at people!

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But does it works?

P&G think so! Participatory marketing is 5 times as effective as traditional marketing.

P&G have developed a special participatory marketing formula. They say it can boost sales by 10%+

Research shows that participatory marketing stimulates a key growth driver: recommendations.

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Most powerful influencer: a friends recommendation

75% of people don’t

accept advertisements as truth

90% of people believe brand recommendations from friends

61% of people use search engines to research a product before they purchase it

70% of people believe

consumer ratings

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Rebranding a mature product

Launching new product

Creating consumer advocacy

Driving online traffic &recommendations

Increasing sales

A participatory marketing campaign is right for…

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Word of Mouth still most trusted resource says Nielsen research!

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Recommendation from friends is more trusted than classic advertising &communication says Forrester Research!

Forrester Research, 2012

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How does it work?

@BUZZStore/ Agency credentials

Clients Brief

Concept development/ campaign page set-up

BUZZers selection

Send invites to participate

Pre-campaign questionnaire

Selection of participants

BUZZ Kit production

BUZZ Kit expedition

Monitoring & stimulating BUZZers reactions

Post-campaign questionnaire

Ex-post analysis + optional research results

Results presentation to the client

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What do we measure?

Reach• How many

people were exposed to the campaign message Online/ Offline.

Insights• BUZZers and

their friends impressions on the tested products.

NPS• The propensity

of participants to recommend the tested products.

Awareness & Sales• Impact of the

campaign on tested products awareness & sales

Participatory marketing delivers efficient & measurable results.

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Offline• Based on the weekly buzz reports from

BUZZers. Estimated reach – each BUZZer can influence up to 10 people during the campaign + after discussions.

• Photos, videos and posts from offline discussions

Online

• Blog reach monitored via zelist.ro• Facebook monitor via FB tools and

ZeList.ro• Campaign page reach monitored via

Google Analytics• Other social medias (YouToube, Tweeter)

using the channels monitoring instruments

How do we measure?

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How do we measure?

But we corroborate it with other qualitative insights.Important as companies can claim it on advertising materials such as “92% of mothers recommend product X” (based on BUZZStore research).

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•Promo concept•Campaign page set-up & maintenance•Campaigns pre and post questionnaires design•BUZZers selection process

Promotion concept

•BUZZ guidelines development•Products, samples, coupons logistics (from client’s warehouse to BUZZers’ hands)

BUZZers Kit

•Continous activation of online & offline conversations.•Questionnaires analysis – qualitative and quantitative outcome.•Campaign report.

Monitor & Evaluate

What do we offer?Basic package includes:

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• BUZZers Kit materials

• Campaign page layout

• Video testimonials• Printed items of the

BUZZ kit

• Social media communities management

• Boost campaign relevant posts through Fb Ads, etc

• U&A analysis• Customer

satisfaction survey• CATI interviews

BUZZ Creative

BUZZ Production

BUZZ Social BUZZ Research

What additional services we offer?

in cooperation with 3rd parties:

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• Creative concept and guidelines for development of materials by clients’ agency

• Web development• Campaign implementation &

logistics• Reporting

Campaign management

• BUZZers selections x number of participants

• BUZZers acquisition and conversion in the campaign

• Activation/ monitoring/ motivation

BUZZers management

• Questionn. analysis and results presentation

Research

Pricing methodology

@BUZZStore/ Agency credentials

3rd parties costs

The outcomeof a BUZZStore campaign

ADVOCACY: Create loyal

consumers (the BUZZers) beyond the period of the testing campaign.

Credible WOM through brand

advocates, both on-line and offline.

VALUABLE INSIGHTS: Quantitative and

qualitative data via pre and post

campaign questionnaires

Social media posts (photos, videos)to

be further promoted within

the brand community pages/social

media.

MARKETING CLAIMS:

The Net Promoter Score measured at

the end of the campaign could be

used in communication

“ X% of consumers recommend product Y”

The value of BUZZStoreTARGETED: Delivers deep engagement of the right customers and influencers for

your product

MEASURABLE: Builds WOM into your media mix through a proven, measurable

medium

SCALABLE: Creates market impact

through a growing base of BUZZers

EFFECTIVE: Provides unique two-way

communication that accelerates natural WOM

and gains valuable customer insights.

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Contact us at:

Adelina PasatManaging Partnertel: + 40 765 23 29 28adelina.pasat@buzzstore.rowww.buzzstore.roFacebook/BUZZStoreRomania