COR E

Core solves the problems keeping Marketing Directors awake at night.

2012 Small Agency of the Year Finalist

coresydney.com.au

“Core’s team is quick to grasp the strategic challenges we face with our brands and business. They are easy to work with and provide effective creative outcomes.”Laura Clarke, Marketing Communications Manager,

Briggs & Stratton.

Where consultancy rigour meets agency creativity

We have a passion for results and the creative and commercial experience to understand what Marketing Directors really need. Not only do we understand what’s new and innovative, but also what will work its socks off. Core delivers a highly effective blend of pragmatism and invention.

The experience to know what will work

We are independent which means we are able to offer unbiased advice and media neutral solutions.

We work with leading organisations across the public, private, and social sectors. Our nimble size and commercial experience allow us to solve problems that others can’t. We have deep industry expertise and we are passionate about tackling the big challenges that matter to our clients.

There’s no substitute for knowing a client’s business inside and out

Clients need to track competitive dynamics, new business models, advances in technology and media to thrive in their sector. It’s this in-depth understanding that sets Core apart.

Core has developed 4sight, a proprietary process that enables our clients to get to a point of advantage.

Core values underpin our business

We’re called Core because we solve core issues and core values are important to us. Five principles characterise our approach:

Strategy is a journey to a point of advantage

Your ambitions are at the heart of our thinking

We treat your budget as an investment

We believe creativity is powerful commercial tool

We make your brand work from the inside out

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ImmersionInsights, understanding and perspective

AdvantageDefining the propositions and path to success

ActionTeam motivated and tasked with defined KPIs

ArticulationCore issues clearly articulated and prioritised

Solving the toughest problems requires the best people

The Core team provides an unrivalled line up of talent because our people draw upon years of front line client and agency side experience, coupled with diverse brand category knowledge. They come from senior business and creative environments and share a common passion for problem solving and a drive to create genuine change.

Duncan Wakes-Miller Managing Partner A decade client side and a decade agency side. Knows how to plan for and deliver success for a marketing investment.

Christian Finucane Creative Partner A passion for smart ideas. Knows how to translate business problems into cut-through concepts and campaigns.

Justin Gurney Head of Strategy A rare mix of brand, digital and commercial strategy smarts. Ensures what we do is aligned to what’s needed.

Jon Skinner Creative Partner Has led integrated creative teams and launched a pioneering digital content business.

Stephen Hale Director Delivers effective and internationally awarded client growth strategies through broad commercial marketing experience.

Steve Hanzic Head of Digital & Design

His work literally speaks for itself. Powerful design solutions across digital and all media.

Core is a growth environmentGrowth is about being your best, and we actively encourage our staff to develop with industry training programs, a team-based approach and mentoring. The environment at Core is supportive and collaborative, but above all fun. We believe you do your best work when you love what you do.

We come to better answers in teams than as individuals

It is our belief that the best work results from close, open collaboration between agency and client. All of the Core leadership team work in the business, meaning we are directly accountable. It’s our business and every brief matters.

“The difference with Core is that they take the time to understand my business, as if they owned it. Ultimately this results in more effective creative work for my brands.”John Johnston, Marketing Manager, Scotts Australia.

Core helped grow Wild Turkey Bourbon by 48% in key new product lines.

coresydney.com.au

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We treat your budget as an investment

Core provides objective analysis and broad experience to help clients create, manage and grow great businesses. We help our clients transform their marketing strategies and deliver cut-through creative to power growth. We help clients identify, develop and implement winning strategies, offering support and capability building at every stage of the commercial journey.

Delivery on time on budget every time

We use an end-to-end cloud-based workflow management system to ensure everyone is focused on the project outcome and not the admin. It provides real-time transparent job and budget status across all jobs, with access for clients.

Creative servicesBrand ideas

Integrated campaign development

TVC, radio, print and outdoor creative

Social media campaigns

Digital design and animation

Graphic and 3D design

Content creation

Events and experiential

Website design and development

Production servicesClient service and project management

Design, illustration and finished art studio

Broadcast and stills

Video editing and content

Digital development

Event management

Strategic services

Marketing strategy, comms and channel planning

Advertising brand planning

Commercial consultancy and research

Social media and PR

Employee engagement

CSR and CRM marketing

Data planning and analytics

Digital audit services

SEM/SEO planning/buying

Branding servicesNew product development

Corporate design

Employee branding and communications

Brand architecture

Service brand development

Brand identity

“Core made time to understand our organisation, to identify our very purpose and reason for being. Their work transformed our organisation and put us on a path for success.”Peter Neilson, CEO, Kids’ Cancer Project

Flat white, cap or latte?

If you have a marketing problem that’s keeping you awake at night, we’d love to meet and chat about how Core can help.

We can come to you, or we’ve got Sydney’s best coffee shop right next to us here in Surry Hills, so there’s no better place to start a conversation.

Duncan Wakes-Miller, Managing Partner

02 9211 6373 0425 209 489 duncan@coresydney.com.au

coresydney.com.au

Digital capability

Core has created and produced a wide range of digital campaigns, websites and applications for its clients. Our projects typically include strategic, creative, design, development and quality assurance / user testing phases.

•  eDM campaigns

•  Brand / campaign microsites

•  Facebook applications and campaigns

•  Social media engagement

•  Mobile device apps

•  e-Commerce integration

•  Content generation

•  LinkedIn revenue generation

•  Cross platform integration

•  Data driven campaigns

Digital media planning and buying

Core develops integrated digital marketing plans and media buying schedules across:

•   Display buying, publishing, optimisation and reporting

•   Video buying, publishing, optimisation and reporting

•  Social strategy and buying

•  Retargeting across networks

•  Mobile targeting and optimisation

•  eDM buying and optimisation

•  Viral consultation and seeding

•  Gaming buying and optimisation

Search engine marketing•  SEM buying and optimisation

•  SEO site auditing

•   SEO consultation, strategy and implementation

Digital case study

‘The Turkey 10’ for Wild Turkey.

We created ‘The Turkey 10’ – a sponsorship of 10 local sports teams, in different codes, with branded kits and equipment, celebrity training sessions and ‘surprise and delight’ fan events. The concept leveraged a purpose built Facebook application to enable simple and active sharing of the branded content generated by the teams and their fans.

Core created the concepts and designed the assets, managed the digital campaign development, systems integration and the social media community.

The project included an iPad based video capture platform for each team to shoot and upload video content. It was then moderated using YouTube and streamed via the campaign’s Facebook application.

With our event partner Catapult we also developed and delivered the activations. Activation events included a ‘Flashmob’ of fans, cheerleaders and live commentary, by League star Jonathan Thurston. The activations ignited numerous social media conversations and created valuable branded content for Wild Turkey.

coresydney.com.au

HANKS

TThanks for your time coresydney.com.au