aining - spot on digital marketing · marketing has changed o nce upon a time, businesses could...

$14/Month

Training &

Certification

as low as

5

MARKETING HAS CHANGED

O nce upon a time, businesses could rely on their local Yellow Pages, newspaper, or

radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.

Those days are long gone.

Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say...

...they can’t do it alone.

That’s where WE come in...

Today, companies need skilled marketing professionals who are able to:

Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients...

Architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into raving fans...

Establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic...

Build and monetize large email subscriber lists...without resorting to spammy tactics...

Engage with customers via social channels such as Facebook and Twitter to grow a brand’s reach and credibility...

Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented...

Track and measure the key metrics that matter, so decisions can be based on data,not hunches...

Run split tests that improve conversion rates and reduce acquisition costs over time...

And as a member, you’ll possess all these skills and so much more...

BECOME THE “SMARTEST MARKETER IN THE ROOM” BY MASTERING...

Conversion Funnels

Content Marketing

Customer Acquistion

Email Marketing

Social Media

Search Marketing

Data and Analytics

Testing and Optimization

...THEN COMBINE THESE SKILLS TO BECOME A CERTIFIED DIGITAL MARKETING PROFESSIONAL.

c DigitalMarketer 2016

5

Conversion Funnels & Customer Value OptimizationMost businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this mastery course, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are MORE valuable, all while spending LESS to acquire them.

Content Marketing MasteryContent marketing isn’t an “optional extra”...it’s an essential aspect of any modern digital marketing strategy. In this mastery course, you’ll learn our “Value First” content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). You’ll also learn how to leverage “other people’s content” to generate free, organic leads while simultaneously building your brand’s value and authority.

Paid Traffic & Customer Acquisition MasteryCompanies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this mastery course, you’ll gain the skills you need to help brands and businesses leverage paid traffic channels such as Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base...without breaking the bank.

Email Marketing MasteryEmail marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this mastery course, you’ll learn the three types of email campaigns and how and WHEN to use them. You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally “sell while you sleep.” By the time you finish, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

Social & Community ManagementThanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. In this mastery course, you’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You’ll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW.

Search Marketing MasteryWith all the “noise” in today’s world, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this mastery course. You’ll learn how to leverage search channels such as Google, Amazon and even local channels such as Yelp to ensure that your brand gets found...and that when it’s found the message your prospects see is a positive one.

Marketing Analytics & Data ScienceAre your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

Testing & Conversion ScienceConversion Rate Optimization and Split Testing are two of the most identifiable marketing tactics in the industry today. Unfortunately most marketers claim to be doing CRO, but are merely relying on hacks and tricks. In this mastery course, you’ll learn a repeatable process that increases converting actions from the traffic you already have by leveraging assets you’ve already created. In short, you’ll be able to produce immediate results...making you immediately valuable to any business or brand.

4 c DigitalMarketer 2016

$295/mo $495/mo $995/mo$2,995/yr $4,995/yr $9995/yr

ENTERPRISE PLANSTART UP PLAN PROFESSIONAL PLAN

TRAINING FOR INDIVIDUALS TRAINING FOR TEAMS

Become a high-paid and sought-after expert by mastering the 8 critical core disciplines of digital marketing.

Enhance your career (or start a new one) with expert trainings in the most in-demand, fastest-growing fields.

Expand your skill set, distance yourself from the competition, and jump to a higher pay grade...

Attract better and higher-paying clients…

Finally have a one-stop solution for the latest digital marketing strategies (that actually work.)

IN 1 (OR ALL 8) CRITICAL CORE DISCIPLINES

Purchase Courses A La Carte for$995...No Monthly Fee!

OF DIGITAL MARKETING NOW

Leverage our complete training library to build a killerin-house marketing team that gets results.

No airplane required! 100% online courses meansno travel expenses or time away from work.

Improve onboarding and retention with customized training paths for every specialization and skill level.

Quickly onboard and train new team members and elevate the skills of your existing team.

Stay up-to-date on the latest industry trends and changes thanks to constant updates and notifications.

Simplify and track your team’s training progress from an easy to use, all-in-one dashboard.

(Get 2 months FREE) (Get 2 months FREE) (Get 2 months FREE)

(1-5 users) (6-20 users) (20+ users)

MOST POPULAR BEST DEAL

@@

OR OR OR

Best for larger organizations and agencies with multiple teams and managers...

Best for companies who are just getting started or have marketing teams of 5 or less...

Best for larger companies with marketing teams of 6 or more...


Traffic Manager

Social Media Manager

Marketing StrategistOptimization

Specialist

EmailManager

Content Marketer

Analytics Manager

Search Expert

02

05

0807

04

03

0601

CUSTOMIZE YOURTEAM’S TRAINING

For larger organizations lookingfor a more personalized training experience, our manager concierge can work with you to build a custom training program and schedule for your team.

This service is available for free to teams of 20 and above. Talk to a DigitalMarketer team member today to get started.

Turn the page to see our completecourse descriptions...

YOU’RE THE BOSS!


Here’s what you’ll learn:

How to craft a “Statement of Value” that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it...)

The L x C x M x F = GP formula that consistently doubles revenues...

The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.

How to use “bundling” to de-commoditize a commodity product or service...

How to optimize all of your existing marketing funnels by applying the “5 Things” methodology.

How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers...

...And much, much more.

79%of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

60%-79%5%-20%

The probability of selling to a new

customers is...

...while the probability of

selling to a new prospect is...

(Marketing Metrics)

REGISTER TODAY! www.spotondigitalmarketing.com/dmtr

(MarketingSherpa)

11

COURSE BREAKDOWN:Module 1: Start Here

1.1 - Here’s What To Expect1.2 - What is CVO?1.3 - The Formula For Growth

Module 2: Determine Product/Market Fit2.1 - The Goal of Marketing2.2 - Before & After Grid - Infant Tub2.3 - Before & After Grid - Landscaper2.4 - Crafting a Statement of Value2.5 - SOV vs. USP2.6 - Why Value Isn’t Enough2.7 - Two Types of Doubts

Module 3: Optimize The Lead Magnet3.1 - What is a Lead Magnet? 3.2 - Importance of Specificity3.3 - Make A Specific Promise3.4 - Give A Specific Example3.5 - Offer A Specific Shortcut3.6 - Answer A Specific Question3.7 - Deliver A Specific Discount3.8 - Finding The Hook3.9 - The Landing Page Checklist3.10 - The Formula Revisited

Module 4: Optimize The Tripwire Offer4.1 - What is a Tripwire? 4.2 - Two Types Of Commitment4.3 - Types of Tripwires4.4 - Splinter Offers4.5 - Little Victories4.6 - Brainstorming Little Victories - 14.7 - Brainstorming Little Victories - 24.8 - The Tripwire Checklist4.9 - Discovering Your Tripwire4.10 - The Formula Revisited

Module 5: Optimize The Tripwire Offer5.1 - What is a Profit Maximizer5.2 - Immediate Upsells5.3 - Cross-Sells5.4 - Slack Adjusters5.5 - Bundles and Kits5.6 - Recurring Billing5.7 - Line Extensions5.8 - Speed and Automation5.9 - The Formula Revisited

Module 6: Architect A Return Path6.1 - What is a Return Path6.2 - Constant Communication Explained6.3 - Exit Offers Explained6.4 - Example Exit Offers6.5 - Retargeting Explained6.6 - Segmentation By Visitor Activity6.7 - Full Funnel Retargeting6.8 - Automated Email Followup Explained6.9 - Part 1: Indoctrination6.10 - Example: Indoctrination Campaign6.11 - Part 2: Engagement6.12 - Example: Engagement Campaign6.13 - Part 3: Ascension 6.14 - Example: Ascension Campaign6.15 - Part 4: Segmentation6.16 - Example: Segmentation Campaign6.17 - Part 5: Reengagement6.18 - Final Formula and Wrap Up

Ryan Deiss is the Co-Founder and CEOof DigitalMarketer

He launched his first web-based business from his college dorm room in 1999, and since that time he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training and menswear...just to name a few.

In addition to operating multiple businesses, Ryan is also a highly sought-after author, speaker and consultant, whose work has impacted over 250,000 businesses in 68 different countries.

AboutYourInstructor

When you enroll today, you’ll receive instant access to:

The Conversion Funnel Mastery Course

6 Core Modules

58 Video Lessons

7 Handouts

6 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive:

A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile...

A digital, printable certificate suitable for framing...

Status and recognition as a Certified Customer Value Optimization Specialist.

WHAT YOU’LL GET: COURSE DETAILSTuition: Course - $495 Course + Certification - $995Level: Intermediate/AdvancedSetting: Online/VirtualCourse Length: 7 HoursExpected Completion Time: 3 - 7 Days

ENROLL TODAY!

COURSE DETAILS & DESCRIPTION

www.spotondigitalmarketing.com/dmtr

+1-(604)-800-0483



How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.

The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU).

Choose from 12 goals, 16 metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets.)

The “GC = A” Content Marketing Formula that connects the dots between content and sales.

The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you.)

PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web.


13

COURSE BREAKDOWN:Module 1: Creating Your Customer Avatar

1.1 - Start Here1.2 - What To Expect1.3 - The What and Why of Content Marketing1.4 - Creating a Customer Avatar1.5 - Content Technology1.6 - The Marketing Funnel

Module 2: Top of Funnel Content2.1 - TOFU Goals2.2 - TOFU Content Types2.3 - TOFU Metrics2.4 - Your TOFU Content Plan

Module 3: Middle of Funnel Content3.1 - MOFU Goals3.2 - MOFU Content Types3.3 - Lead Magnet Checklist3.4 - MOFU Metrics3.5 - Your MOFU Content Plan

Module 4: Content Marketing Metrics4.1 - BOFU Goals4.2 - BOFU Content Types4.3 - BOFU Metrics4.4 - Your BOFU Content Plan

Module 5: Blog Marketing5.1 - How To Use This Section5.2 - Wordpress Basics5.3 - 212 Blog Post Ideas5.4 - The Editorial Calendar5.5 - Writing Headlines5.6 - 8 Post Types5.7 - Inserting Calls To Action5.8 - Finding and Managing Writers5.9 - Writing/Editing Great Content5.10 - Lead Magnets and Blogs5.11 - Opt-In Boxes and Squeeze Pages5.12 - Repurposing Content5.13 - Blog Launches

Module 6: Content Distribution6.1 - How To Use This Section6.2 - Content Distribution Basics6.3 - Organic Content Distribution: Email6.4 - Organic Content Distribution: SEO6.5 - Organic Content Distribution: Social

Russ Henneberry is the Editorial Director for DigitalMarketer.

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and helped launch a well-known blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.

AboutYourInstructor

COURSE DETAILSTuition: Course - $495 Course + Certification - $995Level: Intermediate/AdvancedSetting: Online/VirtualCourse Length: 8 HoursExpected Completion Time: 3 - 7 Days

ENROLL TODAY!


The Content Marketing Mastery Course

6 Core Modules

40 Video Lessons

6 Handouts



A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Content Marketing Specialist.

WHAT YOU’LL GET:


26% of marketing executivesexpect to hire content marketing roles this year.

62% LESS

Content marketing generates 3X as many

leads as traditional outbound marketing,

but costs...

(Demand Metric)

(MarketingLand)


+1-(604)-800-0483



The 3-step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists…

Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources…

26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot…

What to do when your campaign “just ISN’T converting” (this happens 80% of the time)...

Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you canset them up once and let them update and optimize themselves!

Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs…

…And much, much more.

90% of advertisers and agenciesplan to run Facebook video ads next year.

71%10%-50%

of marketers spend between...

of their budgets on retargeting.

(MarketingLand)

(Mixpro)


15


1.1 - What To Expect1.2 - The What & The Why1.3 - Creating a Customer Avatar1.4 - The Marketing Funnel

Module 2: Paid Traffic As A System2.1 - Paid Traffic As A System2.2 - Cold Traffic Goals & Offers2.3 - Warm Traffic Goals & Offers2.4 - Hot Traffic Goals & Offers2.5 - Understanding The Traffic System2.6 - Finding Your Market

Module 3: Deeper Dive: Facebook Ad Platform3.1 - Getting Started With Facebook3.2 - Facebook Objectives3.3 - Finding Your Market on Facebook3.4 - Ad Copy & Ad Creative3.5 - Facebook Pixels3.6 - Reporting & Analytics3.7 - Scaling Your Campaign3.8 - Facebook Compliance

Module 4: Retargeting To Maximize Results4.1 - Getting Started With Retargeting4.2 - Segmentation By Visitor Activity4.3 - Full Funnel Retargeting4.4 - Video Retargeting

Module 5: Troubleshooting Your Campaigns5.1 - Troubleshooting Your Campaigns5.2 - Troubleshooting Your Offer5.3 - Troubleshooting Your Targeting5.4 - Troubleshooting Your Ad Copy/ Creative5.5 - Troubleshooting Your Ad Scent

Module 6: Other Traffic Channels6.1 - Other Traffic Channels6.2 - Twitter6.3 - Content Distribution Networks6.4 - LinkedIn6.5 - Dedicated Email Drops6.6 - Google6.7 - YouTube

Molly Pittman is DigitalMarketer’s Vice President and Traffic Manager.

Molly is responsible for creating, optimizing, and maintaining DigitalMarketer’s traffic system with the goals of customer acquisition and revenue.

In her time at DigitalMarketer, Molly has personally spent over $5,000,000 on paid traffic and has generated over 500,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing and more...

AboutYourInstructor


ENROLL TODAY!


The Paid Traffic Mastery Course

6 Core Modules

35 Video Lessons

22 Handouts



A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Customer Acquistion Specialist.

WHAT YOU’LL GET:



+1-(604)-800-0483


How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!)

How to make sure your emails actually make it to theinbox… (HINT: practice poor list hygiene and your deliverability will suffer.)

How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…

Which goals and metrics you should be tracking on a dayto day basis to measure your Email Marketing success…

List “CPR”… How to clean and revive dead (or nearly dead) email lists and get them opening andclicking again!



Email marketing yields an average...return on investment for businesses in the U.S.

(Direct Marketing Association)

$273/ HOUR

Small business owners estimate that getting an

extra hour in their day back from doing their

own email marketing (and other activities) is worth...

(Constant Contact)

4,300%


17

COURSE BREAKDOWN:Module 1: The Role of Email Marketing

1.1 - Meet Your Instructor 1.2 - The Role of Email Marketing 1.3 - Understanding The THREE Different Types of Email1.4 - The TWO Send Types1.5 - Email Marketing & List Building

Module 2: Creating Your Promo Calendar2.1 - The Role of Your Marketing Calendar2.2 - Gathering Your Promotional Assets2.3 - Creating Your 30 Day Calendar2.4 - Creating Your 90 Day Calendar

Module 3: Email Campaign Creation 3.1 - Email Campaigns Explained 3.2 - Storyboarding Your Indoctrination Campaign3.3 - CASE STUDY - DigitalMarketer3.4 - Storyboarding Your Engagement Campaign3.5 - Storyboarding Your Ascension Campaign3.6 - Storyboarding Your Consumption Campaign3.7 - Crafting a Upsell Campaign3.8 - Storyboarding Your Segmentation Campaign3.9 - CASE STUDY: Best Buy3.10 - CASE STUDY: Kate Spade3.11 - Storyboarding Your Re-Engagement Campaign

3.12 - CASE STUDY: DigitalMarketer Re-Engagement Campaign3.13 - CASE STUDY: DigitalMarketer Win Back Campaign

Module 4: Email Copywriting & Design 4.1 - Harvesting Proven Sales Copy4.2 - The FOUR Reasons People Buy4.3 - Points of Belief4.4 - Crafting Your Subject Lines4.5 - Crafting Your Body Copy4.6 - Queuing the Click

Module 5: Optimizing Opens & Clicks5.1 - Getting More Opens5.2 - Getting More Clicks

Module 6: Tracking & Measuring Results6.1 - Benchmarking Your Results6.2 - What to Track and When to Track it! 6.3 - DEMO: Email Stats Tracking Sheet

Module 7: Email Deliverability7.1 - 3 Ways to Prove You’re NOT A SPAMMER7.2 - Your Mailer Reputation7.3 - Your Sender Infrastructure7.4 - Your Subscriber Engagement7.5 - Monitoring & Tracking Deliverability

Richard Lindner is the President and CMO of DigitalMarketer.

Richard is our resident “jack-of-all-trades”. Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.

Over the past 12 months Richard has managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled average email open rates, doubled email click through rates and generate over $20MM in revenue from email marketing alone!

AboutYourInstructor



ENROLL TODAY!


The Email Marketing Mastery Course

7 Core Modules

46 Video Lessons

4 Handouts



A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Email Marketing Specialist.

WHAT YOU’LL GET:


+1-(604)-800-0483


Here’s what you’ll learn:The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with.)

The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.

How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.

The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.

The simple 3-Step Social Media Customer Service Plan to deploy when dealing with angry customers on public social channels.

How to use content & social media to intersect with “The Customer Journey” from the Awareness to Conversion stage…


80%

87%

of marketers say social media has increased website traffic for their business.

of B2B marketers use social media to distribute content.

(NewsCred)

(Convince and Convert)


19


1.1 - From The Author1.2 - Social Success Cycle1.3 - Social Media Marketing Goals1.4 - The Customer Avatar1.5 - Which Social Media Channel Is RightFor You1.6 - Engagement vs Seeker Channels1.7 - 10 Minute Social Media Audit1.8 - Social Media Dont’s1.9 - When to Automate

Module 2: Social Listening2.1 - Why Listen?2.2 - Social Listening Goals2.3 - Social Listening Tools2.4 - Social Listening Metrics2.5 - Social Listening Setup2.6 - Social Listening Keyword Planning2.7 - Tool Demo: Keyword Alert Setup2.8 - Listening Without Paid Tools2.9 - Using A Feedback Loop2.10 - Tool Demo: Tag And Task Setup2.11 - The 3-Step Social Customer Service Plan

Module 3: Social Influencing3.1 - Why Influence?3.2 - Social Influencing Goals3.3 - Social Influencing Tools3.4 - Social Influencing Metrics3.5 - Growing Social Profiles3.6 - Social Media Bouncing3.7 - Social Media Topic Map3.8 - 7 Blog Post Templates3.9 - Socializing Blog Content3.10 - Step 1 - Splinter3.11 - Step 2 - Visualize

3.12 - Step 3 - Broadcast3.13 - Step 4 - Tag3.14 - Step 5 - Monitor3.15 - Step 6 - Schedule3.16 - Tool Demo - Edgar3.17 - Defeating The “Social Fire Hose”3.18 - Tool Demo - Facebook’s Boost Post Function3.19 - What’s Your SOP?

Module 4: Social Networking4.1 - Why Network?4.2 - Social Networking Goals4.3 - Social Networking Tools4.4 - Social Networking Metrics4.5 - What Is Media?4.6 - Long Tail Media Outreach4.7 - What Does Long Tail Media Want?4.8 - Networking By Topic Map4.9 - The “Short List”4.10 - Reverse Media Outreach4.11 - Staying Compliant

Module 5: Social Selling5.1 - Why Selling?5.2 - Social Selling Goals5.3 - Social Selling Tools5.4 - Social Selling Metrics5.5 - The Value First Strategy5.6 - Value First Offers5.7 - The Customer Journey5.8 - Content Segmentation5.9 - Segmentation + Retargeting5.10 - DEMO: Setting Up A Segmented Website5.11 - Content + Social Media + Ad Retargeting5.12 - Putting It All Together




AboutYourInstructor



The Social & Community Mastery Course

6 Core Modules

62 Video Lessons

9 Handouts


Plus, upon successful completion of the course and all exams you will also receive:

A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Social & Community Manager.


ENROLL TODAY!


+1-(604)-800-0483


Here’s what you’ll learn:The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.)

The 14-Point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and dynamic URL parameters.)

8 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling “icky” about it.

How to leverage search on every platform that matters from YouTube and Pinterest to Google and Bing. (There’s big money to be made by understanding how search works on platforms outside of Google.)

How to use UXO and RXO best practices to build a “white hat”, sustainable search strategy that plays by post-Penguin and Panda rules.

How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are in the mood to buy.

95%

81%

of marketers use search engine marketing for inducing loyalty among their existing customers.

of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you.”

(NewsCred)

(Convince and Convert)




1.1 - From the Instructor1.2 - The Content of this Course1.3 - The Certification Exam1.4 - The State of Search1.5 - The 3 Players1.6 - Discoverability & Availability1.7 - What are Search Queries?1.8 - Search Marketing Goals1.9 - Intro to Earned Media & Link Building1.10 - Intro to UXO & RXO 1.11 - Intent Based Search Optimization (IBSO)

Module 2: Intent, Context and Assets2.1 - The Big Picture2.2 - How We Use Search Engines2.3 - The Tyranny of Physical Space2.4 - The Long Tail of Search2.5 - Intent Based Keyword Research2.6 - Finding Intent & Context 2.7 - Building Customer Avatars2.8 - Intent Based Avatars2.9 - Keyword Research Tools2.10 - Keyword Modifiers2.11 - Intent Based Keyword Research: Ex. 12.12 - Intent Based Keyword Research: Ex. 22.13 - Choosing Assets

Module 3: Channels, Optimization & Ascension3.1 - The Big Picture3.2 - How to Choose the Right Channel3.3 - Ascension as Optimization3.3 - Channel Optimization: Blog3.4 - Channel Optimization: Web Page3.5 - Channel Optimization: AmazonProduct Page 3.6 - Channel Optimization: YouTube 3.7 - Channel Optimization: Pinterest3.8 - Channel Optimization: iTunes3.9 - Channel Optimization: Review Sites

Module 4: Experience Optimization (UXO and RXO)

4.1 - The Big Picture4.2 - About Content Management Systems4.3 - 23-Point Search Marketing Audit4.4 - Domain Audit: Site Command4.5 - Domain Audit: Google Webmaster Tools4.6 - Domain Audit: Google Analytics4.7 - Domain Audit: Sitemap4.8 - Domain Audit: robots.txt4.9 - Domain Audit: Backlinks4.10 - Domain Audit: 404 Page4.11 - Domain Audit: Internal Site Search 4.12 - Domain Audit: Navigation4.13 - Domain Audit: Accessibility4.14 - Domain Audit: Mobile4.15 - Page Audit - Value4.16 - Page Audit: Layout & Design4.17 - Page Audit: Mobile4.18 - Page Audit: Keyword Targeted4.19 - Page Audit: Keyword Cannibalization4.20 - Page Audit: Cross-Linking and Siloing4.21 - Page Audit: Shareability4.22 - Page Audit: Duplicate Content4.23 - Page Audit: Stranded Page4.24 - Page Audit: Redirects4.25 - Page Audit: robots.txt and Meta robots4.26 - Page Audit: Page Load Speed

Module 5: Earned Media and Link Building5.0 - Earned Media and Link Building5.1 - The Big Picture5.2 - Paid and Owned Media5.3 - Link Building Today5.3 - Earning Links: Cross Linking5.4 - Earning Links: Competitive Research5.5 - Earning Links: Content that is Generous5.6 - Earning Links: Build Link Bait5.7 - Earning Links: Press Releases5.8 - Earning Links: Getting Out More5.9 - Earning Links: Create Primary Research5.10 - Earning Links: Newsjacking5.11 - The Last Word




AboutYourInstructor



The Search Marketing Mastery Course

5 Core Modules

70 Video Lessons

6 Handouts



A badge designating you as a Certified Search Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Search Marketing Specialist.


ENROLL TODAY!


+1-(604)-800-0483

Here’s what you’ll learn:Determine which metrics actually matter in YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales. (No more staring at numbers that don’t mean anything to you!)

How to use your “Analyst’s Toolkit” to simplify data and ensure you’re making smart projections. (QUIT guessing how your next promotion will perform.)

How to track performance by traffic sources like Facebook, Twitter, or YouTube. (Know which campaigns are actually working so you can double down and cut the rest.)

The “Retargeting Naming System” that makes tracking your funnel performance super simple. (This is the key to diagnosing funnel health.)

How to set up full funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results. (You could be losing leads and not even know it!)

How to build a complete data dashboard... One glance and you’ll see the overall health of the company.

42%

81%

of companies are able to measure Customer Lifetime Value (CLV) accurately

of marketers would increase spending on digital, mobile, and social channels if they could better track ROI.

(Compete)

(Invest)


23

John Grimshaw is DigitalMarketer’s Senior Data Analyst.

A number addict with a penchant for precision, John is responsible for developing data collection systems and identifying strategies to reach DigitalMarketer’s goal of doubling the size of 10,000 businesses.

Justin Rondeau is the Conversion Optimization Manager at DigitalMarketer.

A trainer who executes hands-on testing and conversion optimization in both B2B and eCommerce. Justin has analyzed 3,000+ tests across virtually every industry.

AboutYourInstructor

AboutYourInstructor


COURSE DETAILSTuition: Course - $495 Course + Certification - $995Level: Intermediate/AdvancedSetting: Online/VirtualCourse Length: 8.5 HoursExpected Completion Time: 3 - 7 Days

ENROLL TODAY!

COURSE BREAKDOWN:

Module 1 - Start Here1.1 - From the Instructors1.2 - Here’s What to Expect 1.3 - What Data Analysis is (and What it Can Do For Your Business) 1.4 - Why All Business Needs To Be Data Driven 1.5 - Analysis & The Funnel1.6 - Data & the Different Business Types1.7 - Data Analysis Building Blocks

Module 2 - Data Collection Strategies2.1 - Introduction to Google Analytics 2.2 - Tracking Site Visitors2.3 - Pulling CRM & eCommerce Data2.4 - Pulling Paid Traffic Data2.5 - Starting with Data

Module 3 - Top of Funnel Analytics3.1 - Top of Funnel Goals & KPIs3.2 - Top of Funnel Deep Dive Metrics3.2 - Applying TOFU Metrics

Module 4 – Middle of Funnel Analytics4.1 - Middle of Funnel Goals & KPIs4.2 - Middle of Funnel Deep Dive Metrics4.3 - Applying MOFU Metrics

Module 5 – Bottom of Funnel Analytics5.1 - Bottom of Funnel Goals & KPIs5.2 - Bottom of Funnel Deep Dive Metrics5.3 - Applying BOFU Metrics

Module 6 – Retention & Monetization Analytics

6.1 - Retention & Monetization Goals & KPIs6.2 - Retention & Monetization Deep Dive Metrics6.3 - Applying Retention & Monetization Metrics

Module 7 - Running a Data Driven Business7.1 - Analytic Decision Making7.2 - Applying the Analyst’s Toolkit7.3 - Segments & Drilling Down7.4 - Analytic Trends7.5 - Business Analyses To Start Immediately7.6 - Transitioning from Reactive to Proactive Analysis


The Analytics & Data Mastery Course

7 Core Modules

72 Video Lessons

15 Handouts



A badge designating you as aCertified Analytics & Data Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Analytics & Data Specialist.

WHAT YOU’LL GET:


+1-(604)-800-0483


Here’s what you’ll learn:Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization.)

The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages.)

How to use case studies to improve optimization (and which type work the best.)

The key metrics that actually increase the bottom line. (Get this wrong and you’ll waste your time and money on useless testing.)

The 3 most effective tools for collecting user data (and how to use them, step-by-step.)

The 3 outcomes of any split test... (and why most marketers ignore one of these outcomes, which is a huge mistake.)

And much, much more...

$100$1

For every spent on driving traffic to websites, companies spend only...

converting that traffic into business.

(Direct Marketing Association)

74% of conversion rateoptimization programs boost sales.

(MarketingSherpa)



Justin Rondeau is the Conversion Optimization Manager at DigitalMarketer.

A trainer who executes hands-on testing and conversion optimization in both B2B and eCommerce, Justin’s goal is to inspire and educate more marketers to optimize their email campaigns, social campaigns and web sites strategic optimization.

He has analyzed 3,000+ tests across virtually every industry.

AboutYourInstructor



ENROLL TODAY!


1.1 - Your Instructor1.2 - Here’s What To Expect1.3 - What Is CRO?1.4 - Term List And Lingo

Module 2: Introduction To Optimization2.1 - The Role Of Optimization2.2 - KPI Selection2.3 - Aggregating Data2.4 - Usability Hub Screen Flow 2.5 - Hotjar Sessions2.6 - Form Analysis

Module 3: Identifying & Prioritizing Tests3.1 - Page Identification3.2 - Page Prioritization

Module 4: Element Selection4.1 - Case Study Warning4.2 - Copy Tests4.3 - Image Tests4.4 - Navigation Tests4.5 - Search Box Tests4.6 - Videos4.7 - Overlays

Module 5: Hypothesis Construction5.1 - The Importance Of A Hypothesis5.2 - How To Create A Hypothesis5.3 - Hypothesis Example

Module 6: Test6.1 - Test6.2 - Split Test Basics6.3 - Can I Actually Test?6.4 - Should I Actually Test?6.5 - Principle Of Persuasion6.6 - Campaign Scheduling6.7 - Optimization Calendar6.8 - Test Analysis6.9 - Powerpoint Example Walkthroughs6.10 - Getting A Test Set In VWO

Module 7: Optimization Methods7.1 - Offer Audit7.2 - On-Site Retargeting7.3 - Personalization7.4 - How To Segment7.5 - LPO7.6 - How To Test With Low Traffic


The Optimization & Testing Mastery Course

7 Core Modules

40 Video Lessons

9 Handouts



A badge designating you as aCertified Conversion Rate Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Conversion Rate Optimization Specialist.

WHAT YOU’LL GET:


+1-(604)-800-0483

Here’s what you’ll learn:The ecosystem of a profitable ecommerce business including everything from traffic and product detail pages to content amplification and dynamic email sequences that convert visitors into repeat buyers. Ecommerce Ecosystem Diagram included.

The pages, assets and content that form the pillars of today’s successful ecommerce store. (These “Core Store Architecture” pillars are key to competing with the likes of Amazon and Jet.com.) * Core Store Architecture Diagram included.

The right tools to use for your “ecommerce technology stack” including the store platform, email service provider, help desk, live chat and video hosting.

The tools and processes you need to maximize profit using tactics like “Coupon Pops”, one-click upsells and cart abandonment email sequences.

The 4-Step content marketing process (Creation, Optimization, Syndication and Amplification) that reengages visitors, “soft sells” products and brings qualified buyers back to your store again and again.

And much, much more.

64%After watching a video,

of users are more likely to buy a product online,

(ComScore)

(eMarketer)

REGISTER TODAY! www.spotondigitalmarketing.com/dmtr$3.5 trillionin retail sales will be online by 2019, up from $2.1 trillion in 2016.

27

Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brand.

Ezra lives his life by a simple code: “Serve the world unselfishly, and prosper.”

Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce and more. He is called “The Growth Guy” by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart having helped thousands of successful students get more from their store.

AboutYourInstructor



ENROLL TODAY!

COURSE BREAKDOWN:Module 1 - The Ecommerce Ecosystem

1.1 - What to Expect From This Course1.2 - The State of Ecommerce1.3 - Mobile Commerce: We’ve Gone Touch1.4 - Understanding the eCommerce Ecosystem

* Ecommerce Ecosystem Diagram1.5 - Technology Stack: Ecommerce Platform1.6 - Switching Ecommerce Platforms1.7 - Technology Stack: Email Service Providers1.8 - Technology Stack: Help Desk1.9 - Technology Stack: Live Chat, Video & Other1.10 - Analytics & Tracking1.11 - Your Mission, Story & Purpose

Module 2 - Core Store Architectuwre2.1 - What is the Core Store Architecture?

* Core Store Architecture Diagram2.2 - Key Content Assets 2.3 - More Information Pages2.4 - The Post-Opt-In Thank You Video2.5 - The Home Page2.6 - A Deep Dive On More Information Pages

Module 3 - Get More From Your Store3.1 - How to Get More From Your Store3.2 - Proven Winners: Header 3.3 - Proven Winners: Footer

3.4 - Proven Winners: Home Page3.5 - Proven Winners: Category/Store Pages3.6 - Proven Winners: Product Detail Pages3.7 - Proven Winners: Shopping Cart & Checkout3.8 - 3rd Party Applications & Marketing Plugins3.9 - Social Selling

Module 4 - Email Automation Sequences4.1 - What Are Email Automation Sequences?4.2 - The Pre-Purchase Email Sequence4.3 - The Cart Abandonment Email Sequence4.4 - The Post Purchase Email Sequence (Pt. 1)4.5 - The Post Purchase Email Sequence (Pt. 2)4.6 - Refining Your Customer Service 4.7 - Adding Package Inserts

Module 5 - Content Amplification & List Nurture5.0 - What is Content Amplification & List Nurture?5.1 - Creating Content for Amplification5.2 - Content Optimization5.3 - Syndicating Content5.4 - Content Optimization5.5 - Creating Content Engagement5.6 - The Ecommerce Ecosystem: Whereto Start


The Ecommerce Mastery Course

5 Core Modules

40 Video Lessons

2 Diagrams



A badge designating you as aCertified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile...


Status and recognition as a Certified Ecommerce Marketing Specialist.

WHAT YOU’LL GET:


+1-(604)-800-0483


29

DIGITALMARKETER IS DIFFERENT

Our certifications are unique because they’re taught by real marketers. We aren’t journalists or “researchers.” We’re in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty.

If that sounds appealing to you, then welcome! You’ve found your home…

Q: “How will these certificates help me?”

A: It depends on who you are…

If you’re a startup founder, this certification is a great way to learn digital marketing yourself. It’s also a great way to train and certify members of your own team to ensure that they’re up to speed on the latest trends and best practices.

If you’re an agency, this certification is a tangible way to show that you are a Digital Marketing Specialist (in multiple categories), which could help you attract and retain better, higher-paying clients.

If you’re a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.

If you’re an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don’t have a tangible reason to request.)

Q: “How valuable is this certification?”

A: The certification itself is highly valuable if you need to set yourself apart from the competition. What’s far more valuable than any badge or certificate, however, is the actual knowledge you’re going to receive when you take this class and pass all the tests. You will know subject that is covered in the course inside and out. YOU WILL BE AN EXPERT!

Q: “What if I fail a test? Am I allowed to retake it?”

A: Yes, you make retake a final exam up to 2 times (for a total of 3 attempts). After 3 failed attempts, you will be required to retake the class (which you can do for free) and all the module quizzes prior to attempting the final exam again.

Q: “How long do I have to complete the class and take the test once I am enrolled?”

A: You can move at your own pace! We understand that life happens, and that just because you enroll today that doesn’t mean you’ll be able to finish (or even start) the class this week. And that’s ok! Take as long as you like. We aren’t going anywhere, and neither is this certification.

Q: “Am I guaranteed to get certified if I take the class?”

A: No. A certification that can simply be purchased isn’t worth the paper it’s printed on. That’s why our courses are challenging. If we’re going to allow you to display a DigitalMarketer badge, you better believe you’re going to have to earn it.

Q: “How long does it take to finish the course and receive my certification?”

A: Most classes contain between 6 and 12 hours of video training, so if you are working at it full-time you could technically complete a class and take all the tests in one day (although this is not recommended). To fully understand and apply the materials, you should allow 3 – 7 days if you are working full-time, and 14 – 21 days if you taking the class part-time.

Q: “I don’t care about the certification…can I just audit the class?”

A: Right now the cost for one of our “Mastery Classes” is $495, with an additional $500 fee to get certified. The certification fee allows students to take the exam up to 3 times for free. This will change in the future, at which time we may allow non-certification candidates to audit our classes at a discounted rate, but the price for our “Mastery Classes” will never be lower than $495 for an individual.

Q: “How difficult is the test?”

A: You’ll find that the test is “satisfyingly difficult.” By that I mean, it’s difficult enough that you need to actually know the materials, but it isn’t tricky or difficult just for the sake of being difficult.

That said, to preserve the exclusivity and importance of these designation, we have made the tests challenging and the questions do pertain to our proprietary methodologies, so you shouldn’t expect to be able to pass the test just because you have taken other marketing trainings or courses in the past. This training is different, and the exams will reflect those differences.

Q: “Are scholarships available?”

A: At this time no scholarships are available. Fortunately we have priced our classes so that they are affordable to all, especially compared to similar certification classes.

If you’re currently employed as a digital marketing professional and looking to get an edge in an increasingly crowded marketplace...then yes.

If you are a startup founder looking for strategies to acquire customers and clients without being forced to raise money from outside investors...then yes.

If you are an agency owner looking to get more clients, expand your service offerings, and train your team...then yes.

If you are a student hoping to land a great job in a fun, in-demand, high-paying field...then yes. (We’ll give you the skills and certifications you need to not only talk the talk in the interview, but to truly walk the walk when you get that perfect gig.)

If you are a crazy-busy business owner who barely has time to check the mail and sign the checks...then NO! (But you should get your team certified so they possess the skills to grow your business for you.)

WHO SHOULD GET CERTIFIED? (it depends...)

Talk to a DigitalMarketer Training Specialist today,

or sign up at www.spotondigitalmarketing.com/dmtr

or call us at +1-(604)-800-0483

FREQUENTLY ASKED QUESTIONS


+1-(604)-800-0483

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