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Page 1: NCE Sales Deck
Page 2: NCE Sales Deck

The Problem: NOISE & CREDIBILTY

Page 3: NCE Sales Deck

Founded by Veteran Broadcast Journalists

Seasoned broadcast journalists maintain NewsCertified’s operations inNY, LA, DC, SF, Boston, Atlanta, Chicago, and Asia

Natalie AllenSenior Client RepresentativeCNN International and Fmr.Weather Channel Anchor

Kelli ArenaVice PresidentFmr. CNN Justice & Business Correspondent

Rusty DorninVice President of Strategic AlliancesFmr. CNN Correspondent for 17+ years

Judy FortinVice President Fmr. CNN Anchor & MedicalCorrespondent

Mike ChinoyManaging Director, AsiaFmr. CNN Senior Asia Correspondent

Bobbie BattistaVice PresidentFmr. CNN Anchor

Lynn SherrAdvisory Board MemberFmr. ABC Correspondent

Kathryn McManusPresidentLaunched CNN JapanProducer for TV Asahi

Page 4: NCE Sales Deck

NCE’s Reach: Over 175 Journalist Organizations & Over 1000 Journalists w/ Accounts

✓ ABC News

✓ CBS News

✓ NBC News

✓ CNN

✓ Fox News

✓ NPR

✓ PBS

✓ CNBC

✓ MSNBC

✓ Current TV

✓ WebMD

✓ CNET News

✓ Frontline

✓ USA Today

✓ New York Times

✓ Associated Press

✓ LA Times

✓ Financial Times

✓ The Economist

✓ Business Week

✓ 60 Minutes

✓ 20/20

✓ WNET (NY)

✓ Kiplinger

✓ Internews Network

✓ Global Voices

✓ NBC Today

✓ Reuters

✓ Wall Street Journal

✓ Larry King Live

✓ CNN International

✓ Telemundo

✓ The Weather Channel

✓ Al Jazeera

✓ KCBS Radio

✓ Columbia Journalism Review

✓ Bloomberg

✓ Vanity Fair

✓ Fortune

✓ San Francisco Chronicle

✓ Good Morning America

✓ Associated Press

Page 5: NCE Sales Deck

NCE: Let Journalists Come to You

NewsCertified.com puts thought leaders in front of time-crunched journalists 24/7, so they can find you when news breaks.

Page 6: NCE Sales Deck

NewsCertified.com: Experts On Demand

Page 7: NCE Sales Deck

NewsCertified.com: Story Pitches

Page 8: NCE Sales Deck

Journalist Tools & Thought Leadership Positioning

Page 9: NCE Sales Deck
Page 10: NCE Sales Deck

NCE Social Media Services

Enhance Your VoiceMedia Strategy SessionPersonal Brand Development

BroadcastNCE PortalSocial Media Channels – Facebook, Twitter, YouTube, LinkedIn

Amplify Your Voice – NCE Social Media ServicesManagementEngagementCommunity Building

Page 11: NCE Sales Deck

The NCE Client Base (partial)

Page 12: NCE Sales Deck

NCE Expert Success Stories

Page 13: NCE Sales Deck

NCE “In the News” – partial listing

A New Place for Media Training and ExposureJanuary 2010

June 26, 2010 NewsCertified Featured

How Media Overload Can Complicate Trust Issues

“All this focus on credibility has quickly earned the trust of journalists from virtually every news outlet: NBC, WSJ, CNN, The Economist, NPR, Telemundo, CNBC, Fox News, AOL, and ABC, etc.”

Exchange of IdeasJuly 2, 2010

Page 14: NCE Sales Deck

NCE Pricing Basic – $4000 (one-time)Customized media strategy sessionCertification (if qualified)Profiled on site for 3 years (passive)

Premium NCE Site – $500/mo. (6-month minimum)NCE profile content updated monthly (keywords, links, abstract, story pitch)

Premium Social Media

Bronze - $1500 (one-time) configuration & best practices guide

Silver - $1000/mo. (6-month minimum)Bronze plus one personalized consultation per month & direct outreach to the NCE journalist pool

Gold - $2500/mo. (6-month minimum)Silver Plus active real-time management, engagement and community building of social media presence