aim conference keynote
DESCRIPTION
My presentation at the Chilean Market Research Association 1st Annual Congress.TRANSCRIPT
Transformation:Where Market Research Is Headed & How We Can Thrive In A Changing World
Leonard Murphy
Editor & Senior Partner
GreenBook / Gen2 Advisors
Th
e Drivers o
f Ch
ang
e
Th
e New
So
cial Parad
igm
An
yon
e An
yplace A
nytim
e
Latin
Am
erica Mo
bile U
ses
Latin
Am
erica So
cial Med
ia
Big
Data Is B
ig B
usin
ess
An
Ind
ustry in
Transitio
n
New
Meth
od
s Used
In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).
Plan
ned
2012 Meth
od
Usag
e Note: Among research buyers (n=149) and research suppliers (n=669).
Quant Qual
AnalyticsConsulting
Th
e New
Co
mp
etitive Set
Defin
ing
Th
e Fu
ture
Pred
iction
s for M
R b
y 2015
Pred
iction
s for M
R in
2015
Th
e Go
al: Min
ority R
epo
rt http://www.youtube.com/watch?v=oBaiKsYUdvg
1. Client Needs & Expectations 2. People Skills and Capabilities
4. Process 3. Technology Enablers
Tran
sform
ation
al Th
inkin
g
Wh
at Clien
ts Wan
t
Th
e Skills F
or S
uccess
Fu
ture M
R P
rofile
ANTHROPOLOGIST
FUTURIST
JOURNALIST
CONSULTANT
ANALYST
STRATEGIST
Defin
ing
Ap
pro
aches
Behavioral Economics
Predictive Analytics
Neuroscience
Text Analytics
Triang
ulatin
g fo
r Su
ccess
Creatin
g a N
ew V
ision
Thank You!
Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: Lennyism
Skype: lennymurphyrhr