rpi startup conference - keynote
TRANSCRIPT
Business Lesson #1
Business Lesson #2
Startup Advice #1
Solve a real problem (that people will pay for)
Channel Mindshare is becoming more challenging
“Tremendous amounts of time
and energy go into creating
materials stored in channel
portals, but they receive little
traffic.”-Every Channel Chief
Startup Advice #2
Solve the problem in a new and better way
• Over 95%use a Smartphone & Tablet
• Average user checks phone 110 times per day
• Apps becoming PrimarySource for Business
• Increase Sales & Participation in Programs
• Deploy Sales Tools, Education & Resources
Mobile: The Game Changer
Accelerate Sell-thru!
Startup Advice #3
Always anticipate a couple of moves ahead (and get ready for pivots)
• Mobile App Platform
• Open / Branded
• Value Based Modules
• Analytics
• Collect Behaviors
• Behavior Scoring
• Predictive Performance
• Prescriptive Behaviors
• Your “Next Best Action”
Channel Acceleration
1
2
3
Communicate
Analyze
AccelerateOur Vision:
Accelerate Sell-thru
Startup Advice #4
Find some early customers willing to grow with you.
Mobile Channel Marketing is changing the Game
Chosen by Top Channel Programs
Distributors
Telecom Technology
Networking
Security
Verticals
Startup Advice #5
Find “A” Players for your team.
Sales, Marketing & Development are all critically important – and must be balanced.
Oh, and HAVE FUN!
Let’s Connect
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