AIESEC Macquarie

Developing LC of the Year

1/7/11 – 30/6/12

Executive Board 2011

Executive Board 2012

Introduction

• In the past year, AIESEC MQ has gone a tremendous transformation, to become one of the fastest growing LCs in Australia

• Its growth has come through its members, who remain the lifeline of the organization and are aiming to create its own history

OGX Growth *

2008

/09

2009

/10

2010

/11

2011

/12

0

10

20

30

40

50

60

OGX ReOGX Ra

*Based on myaiesec.net , Time frame of July 1st – June 30th for every term.

ICX Growth

Growth in Exchange

2010/11*

*compared to 2009/10

2011/12**

*compared to 2010/11

Numbers % Numbers %

Ra Re Ra Re Ra Re Ra Re

OGX +2 - +12.5% - +39 +17 +217% +189%

ICX - - - - +2 +2 +200% +200%

Highlights

OGX

2011

• 42 Ra• 17 Re

2012

• 34 Ra• 13 Ma for Winter • 8 Re• Middle management

established• 2 TLPs realized• 3 TLPs RA and Matched

for Semester 2.• OGX hunger games 3rd

place

• Our OGX team expanded in order to accommodate our MoS in terms of EP Res for 2012. The team grew to 10 people (including the EP)

• The portfolio was divided into 2 teams :

• The teams were managed by senior members (Carlson , Exchange in Lithuania & Celine, Exchange in Turkey). Both teams were in-charge of one MRB session during the semester.

• Maintained effective tracking tools to monitor EP progress in order to improve matching efficiencies

• Held Matching Session with countries such as Vietnam, Malaysia, Indonesia, Ukraine and Poland during mid-semester break for EPs.

VPOGX

TL – CEE & MENA

TL – AP & WENA

ICX

2011• First IRQ signed in 7

years• Sales team established

2012• First TN in 8 years

realized• 2nd TN realized 3 weeks

later• VPICX was not the only

person going on sales meetings!!!!

• 3 accounts in pipeline• 2 Partners – GoGet &

WorkingIn

Marketing and Communications

2011• Facebook and YouTube

page launched• Marketing campaign for

raising exchange• Website Established

2012• Facebook page hits 473 likes• Exchange video on YouTube

viewed 10k+ (used by AIESEC in Canada, Lebanon, Switzerland, India .etc)

• Handprints Campaign (http://www.facebook.com/media/set/?set=a.300937886648103.69080.171358266272733&type=3)

• EP newsletter started• EP stories published in University

magazine – The Grapeshot• Website refreshed• Event attendance increase by

35%

• In line with OGX’s plan, MaC has created materials based on specific countries and projects to target specific market at university.

• Launched EP newsletter, consisting on TN information (2 countries every fortnight) and tips for GIP Eps and past experiences

• Focused on Fan engagement on Facebook to increase ‘likes’ by 285% in 6 months

• Ran ‘Hand Prints’ Campaign to increase awareness on World Issues, in line with marketing for World Issues Forum and promoting GCDP exchange.

University Relations

2011• Confident connections

attended by 100+ students and ran by Deloitte, ToastMasters & AIESEC Australia

• AIESEC Day held, leading to 19 OGX Ra

• Meetings held with 3 Faculties and Chancellery office

2012• ITT held at Macquarie• $1,900 Sponsorship received

for ITT by Graduate School & Student Council

• Established connections with various student groups, promoting exchange and events

• Proposal inserted for AIESEC Office

• World Issues Forum attended by 50+ and ran by UNICEF, ActionAid and Oaktree

Initiate The Tour at Macquarie University

• Delegates : 78

• Sponsors including :• MUSRA (Union)• ActionAid• MGSM (Graduate

School)

• Chaired by Peter McDermott

Talent Management

2011• Member reward system

introduced• PLPs introduced• LCM framework

established

2012• LC RnR• Easter Egg hunt• Refreshed PLPs• Re-integrated 5 Eps into

LC• Received 85 applications

for Membership• Held volunteer event,

working for Salvation Army

Finance & Governance

2011• $10k mark hit for C.A.B• Subsidies for conference

provided

2012• Passed Finance Sub

Committee • $20 k mark hit for C.A.B• Several policies regarding

membership, rewards, exchange rewards and financial matters enforced

• Extranet and dropbox created for sustainable storage of information

Summary• Besides the numbers and statistics what is AIESEC Macquarie at the end of

the day?• What it is, is an LC that is striving to become the best. It is filled with hard-

working, talented individuals who ache for more opportunities to grow within the organization. It has now become an LC that plans for the future and works towards it.

• By aiming for sustainable growth, in both leadership and processes, the LC is establishing its foundation now, for the coming generation of AIESEC Macquarie.

• Once the base is solidified, it will look to add more to the National and International network of AIESEC, to help the organization grow as one.

• And we also want to continue the growing trend in bringing back the ‘AIESEC’ culture. Being a part of this organization not only means development, but also any opportunity to make life-long friends and enjoy crazy experiences (SKOLLING)

Thank you!!!!