AIESEC SYSUChallenge Accepted Award

ApplicationFor AIESEC MoC

Generation Introduction

Generation Introduction

In the year of 2014, AIESEC SYSU is facing a challenging environment in both the campus and the society.Especially considering the gradually slower growth of this big entity, with problems in people development, entity/product recognition etc. We need changes here.

Thus, the year 2014 is a year with innovation.

In the coming slides, we are going to introduce you innovative initiatives in AIESEC SYSU. With the direction of TALENT DEVELOPMENT & EXTERNAL RELEVANCE, AIESEC SYSU is now developing in a brand new season.

Thanks beforehand for your time.

1. oGIP National Driver Achievement

oGIP – LC Driver

In order to bring out the impact of AIESEC oGIP product to benefit the students in Sun Yet-sen University, as well as enhance the national drives, AIESEC SYSU put oGIP as one the the key drivers in 2014.With resources integration and new strategies implementation, there’s an impressive grow in this meaningful product.

Key Strategies:1. Market Segmentation & Product Focus2. oGIP Talent Development 3. Events – FN & ER Integration

oGIP – Performance Review

With the match 73% growth, realization 44% growth.oGIP in AIESEC SYSU really make a big progress.

And that honor owes to the whole oGIP Function, and special thanks to VP oGIP, Gabriella. Without her, this can never happen.

Half-Year Performance Review

Realize Match Raise

911

41

13

19

35

2013 2014

oGIP – Strategies Review

3 focuses in AIESEC SYSU this term: Marketing and trade in CEE, Marketing and tourism in SEA and Education program.

3 sub-product managers are responsible for each sub-product respectively. They will make TN market research to analyze TN supply, and make promotion and marketing plan according to the student market situation.

For example, the marketing and tourism in SEA product plan is as following:

Market Segmentation & Product Focus

oGIP – Strategies Review

1st term of 2014, we focus our resources on the LC middle layer’s development, as well as members.With the following taskforces:

1. Redesigned member probation task.2. Regular Internal Training for MMB on both

capacity & knowledge from raising to realizing.

3. External Training. – Professional ER Partners – BetterEDU

oGIP Talent Development

Probation Task

ExternalTraining

Internal Sharing

oGIP – Strategies Review

With regular events holding, we develop a better product market in our campus

- 4 Events in a term– Better product understanding and recognition

Within the LC,

An increase financial investment - 550%Better returnee management – Increase 25MarComm & ER collaboration – Better EDU

is the essence of it.

Events – FN & ER Integration

Events for Juniors New Promotion Booklet

Recruitment EP Service Talent Development Total

355 215 0570

1702.5 1533.5

500

3736

Financial Investment2013 2014

2. Talent Development Program in SYSU

Talent Development Program in SYSU

Talent Development is actually one of the key directions in AIESEC SYSU, 2014.We strongly believe that this organization is about the people, for people and because of the people.Thus, talent always comes the first for AIESEC.

This year, we initiate a lot of new projects for talents in AIESEC SYSU. Training system, better-designed DADP opportunities, Evaluation, Feedback system etc.

Things are just on the way and we are far from the best, fortunately, we are still and will always keep running for a better people development platform.This is what we came for.

Talent Development – DADP Investment

This term, we make a decision that we should invest more on our members development.To enhance national and international experience, so that they can have a rewarding AIESEC journey.

Total 330% increase.

Evaluate the ROI base on whole LC performance development, Member/MM/EB retention rate & National involvement .Performance – 32% increase (match)Retention Rate – 12.5% increase NST Layer – 17 people

DADP Investment

X+T Int'l Conf National DADP Total

2000 21497234

1138314100 12363

22910

49374People Investment

2013 2014

Raise Match

3326

55 50

LC X+T Num.

2013 2014

Talent Development – New Projects

New Projects

——————Evaluation

System

· Including Performance Evaluation, 360° Evaluation, Feedback System, Oscar Test, Evaluation System is designed for knowing our entity's members' work efficiency, function work situation, team situation and give feedback to TL, Manager and VP.· It also guides every team to review and reflect, which can benefit every entity member's better development.

360°Data Counting

• Analyze 360°Data with score rate: VP 40%, MM 20%, team leader 10%, team member 30%

Analysis Conclusion

Talent Development – New Projects

New Projects

——————Learning System

· Including Internal Training System, Local Trainer Team, Collaboration Training, Learning System aims to integrate LC training resource, empower AIESEC SYSU members’ capacity and support them to go through the outer journey more SMARTly. · It also provides training opportunity to our members, thus, they can improve their specific talent and practice presentation and training skill.

Overview

20 AIESEC members and 2 AIESEC Club members join the training, and we got a 80% Net Promoter Score which means the OC Collaboration training is suitable and welcome to our LC members.

Topic and Content

OC Promotion: Design Concept PPT Tips WeChat Management

OC Event: Project Management

Talent Development – New Projects

New Projects

Feedback System

Oscar Test Evaluation

System

Performance Form

360°Evaluation

Performance Form lets every AIESEC SYSU member review his key performance, learning point, DADP and give feedback towards his teammates.

Refer to company’s evaluation system, AIESEC SYSU 360°Evaluation includes team leader,his teammate, team member and his leader's feedback, which can help him review himself 360°ly.

After analyzing the Performance Form and 360° Evaluation data, VP will give feedback to other function Team Leader and TL will give feedback to their own members.

Oscar Test’ result will show if we develop our member become a specific AIESECer.

3. Succession Program

3. Succession Program

Considering the tight school timeline in Sun Yat-sen University, we postpone the LCP/EB election timeline to the second half year.

However, the timeline postpone is not equal to the succession process postponed.Already start the succession designed together with our EB team.

And the proposed LCP election will be at the end of September, while EB will be at the end of Oct.

LCP Election

EB Election

Succession Time

Sep. Oct. Nov. Dec.

4. Main Market Penetration

Main Market Penetration

Considering the coming EDM, we provide an independent developing environment for SYSU’s SUs.Helping them with new structure build up, financial independent, new strategy come up etc. Also hold meetings with SUPs on the SU development discussions.

This year, they all got a very well development not only in performance but also in HR pipeline, which provides them a very promising upgraded future.

In the coming half year, we’ll focus more on own campus market development.

Main Market Penetration

While comparing with last years:

2014 Main Campus Percentage – 39%

2013 Main Campus Percentage – 40%

Not a big changes, mainly due to rapid development of the 4 SUs campus. Actually that’s a good sign for the coming EDM.

But for SYSU the main campus, a deeper and wider market exploration is needed.

Mother LC; 76

GZU; 23

JUN; 31

BNU; 22

UIC; 42

Mother LC GZU JUN BNU UIC

5. ELD Program Overall Performance

ELD Program Overall Performance

With direction of TD & ER, AIESEC SYSU launch a number of new projects this term to enhance both people development and external relations. Though we put a lot of effort on that way, however, our key program never stops. Instead, we have an impressive development in ELD program.

And that really encourage us that, keep on doing the right thing – focus on people, things will just turn well.

ELD Program - Performance

After reviewing the 1st half year performance in 2014. In total, we have an increase of

25.5%compared to 2013(Considering the realization peak is yet to come, here we use “match” numbers)

oGIP iGIP oGCDP iGCDP Total

11

52

119

77

259

1938

190

78

325

ELD Performance2013 2014

Performance

ELD Program - Quality

After reviewing the 1st half year NPS in 2014. In total, we have an increase of

GIPo 21%GCDPo 13%GCDPi 37%compared to 2013

Quality

oGIP iGIP oGCDP iGCDP

-14%

32%36%

23%

0.07

0

0.49

0.6

ELD Performance2013 2014

6. External Relations Rockets

External Relations Rockets

In the year 2014, in order to integrate external resources, to have them better benefit AIESEC SYSU, we officially re-start the ER function this year, which was shut down since 2011.

After half year’s exploration, our VP ER, Allen and his own team have now built up a very promising ER platform, established a number of ER partners. Already achieved what we envisioned at the very beginning.

With a modified team structure next term, ER in AIESEC SYSU will have brand new development direction and we strongly believe that, with the efforts of our whole team, the external relations will grow like rockets! XD

External Relations – Sponsorship

Base on the good cooperation with our external partners, we got a very considerable sponsorship from them.

And that also motivate us to build up a better cooperation model as well as AIESEC Product delivery model.

Total Revenue: 50250 rmb

SponsorshipNo. of Revenue Raised

Partner Item Revenue(￥ )ITSC LC partner annual fee 18,000

一起飞 ALS sponsor fee 11,500

Lead Program Sponsor Fee

2,000

Natco Sponsor Fee 8,000

BetterEDU LC partner annual fee 5,000

Global RIC sponsor fee 5,750

Total ￥ 50,250

External Relations – Learning Partner

Base on the good cooperation with our external partners, we got a very considerable sponsorship from them.

And that also motivate us to build up a better cooperation model as well as AIESEC Product delivery model.

3 trainings/sharings involved in total, Together benefit oGIP & oGCDP.

Learning Partner

External Relations – CSR Cooperation

In this half year, ER tried to explore CSR market for our LC iGCDP product. After product optimization, we successfully raised a sponsor for our project-“U’r Not Alone”. This is also the first step for AIESEC SYSU to improve our product from traditional public welfare program to CSR product.

While in the coming term establish 2 CSR sales team to further cooperate with iGCDP to explore CSR market.

Already Target 2 big companies: 中海地产+ITSC

Generate resources for 7 projects.

CSR Cooperation

External Relations – Alumni Management

Alumni are the best supporters of AIESEC entity, thus, we specially launch an Alumni management platform this year to enhance a better alumni management.Not only to get help from them in the future, but also create or we should say maintain a “home” for them.

1st AIESEC SYSU Database Create:

102Platform Followers: 255Alumni Graduation Gathering: 30

Alumni Management

Alumni Wechat Platform

Alumni Gathering - Graduation

7. AIESEC Impact Projects

AIESEC Impact Projects

Last but not least we want to mentioned in this application.AIESEC is also a very unique platform about creating her own influence, delivering her positive impact to our living society. Co-create a better environment with all the youth talent, all the other organization with shared vision and values.

Thus, this year, we will initiate or co-deliver with MC, for 3 main projects to better deliver what believe this platform should do, what we believe our generation should react to our society.

1. Cross-Strait Youth Forum – Taiwan2. Business School – Unilever3. Career Forum – MC

While Cross-Strait Youth Forum is now delivering but the other 2 are still on the process.

Impact Projects – Cross-Strait Youth Forum

We will build the platform for youth from Mainland and Taiwan to sit together, talk together. We are not here to focus on any political problems, but just to know more, or we should say, start to know each other. About education, about commonweal, about youth development etc.

The first Cross-Strait Youth Forum, CSYF in short, will be held in Guangzhou, in September. At the same time, we will start iGCDP project at August, involving Taiwan EPs to explore local culture in Guangdong.

An OCT of 13 people is formed, and half of them is now in Taiwan establishing partnership with MC/LCs and other organizations there.

CSYF – Cross-Strait Youth Forum

Impact Projects – Business School

In the second half year, we are planning to establish a cooperation with Unilever for a local business school among our university.

Already communicate with the Unilever Club in our campus about this, and starting the cooperation converstation.

2 main purpose:1. With a business insight to develop GIPo market next year.2. Build up better AIESEC branding among whole campus

Business School

Impact Projects – Career Forum

MC already launch the yearly projects – Career Forum.

And our VP ER, Allen got elected as the OCP of Guangzhou Forum.

Big willing to have a good cooperation with other LCs in Southern China as well as local external partners.

2 main purpose:1. With a business insight to develop GIPo market next year.2. Build up better AIESEC branding among whole campus.

Career Forum

“Challenges are what we came for.”

Indeed, we’ve spent years after years to chase, to pursue what we believe: A platform for people development, for world peace.We failed and we achieved, from time to time.And the journey ahead is very challenging without doubt.

However, we are never alone. And for me, as the president of AIESEC SYSU, I feel lucky and grateful.

Thanks again for your patience to finish this very long application. =)

Sincerely YoursMarc Lau

LCP of AIESEC SYSU 2014

The End