Advocacy and Partnerships for the MDGs

Context and Rationale• The MDGs were created in 2000 as a concrete means to

help improve the lives of poor people.

• With 6 years left to 2015 progress is mixed.

• Need to move faster, galvanize support from all segments, and keep the Goals high on political agenda.

• Citizen involvement and public accountability are essential to achieving the MDGs

• Need to think strategically about how to reach desired outcomes

• The MDGs were created in 2000 as a concrete means to help improve the lives of poor people.

• With 6 years left to 2015 progress is mixed.

• Need to move faster, galvanize support from all segments, and keep the Goals high on political agenda.

• Citizen involvement and public accountability are essential to achieving the MDGs

• Need to think strategically about how to reach desired outcomes

Advocacy and Social Mobilisation• Advocacy: variety of means available for influencing decisions

that effect people’s lives• Two complementary levels: policy influence and citizen

empowerment• Increase transparency /accountability – responsive/inclusive

policies• Strengthen civil society capacity to organize and act for change

• Social Mobilisation: Building strategic alliances with a wide range of actors who can give support to policy outcomes

• Join hands with civil society partners • Increase outreach and coverage• Increased legitimacy and credibility

• Advocacy: variety of means available for influencing decisions that effect people’s lives

• Two complementary levels: policy influence and citizen empowerment

• Increase transparency /accountability – responsive/inclusive policies

• Strengthen civil society capacity to organize and act for change

• Social Mobilisation: Building strategic alliances with a wide range of actors who can give support to policy outcomes

• Join hands with civil society partners • Increase outreach and coverage• Increased legitimacy and credibility

MDG-F Advocacy StrategyGoal: Accelerate progress on the MDGs by raising awareness, strengthening support and action and increasing citizen engagement in MDG policy and

practice.Outcomes1. Increased awareness and support for the MDGs and

the Fund 2. Programmes leveraged for increased MDG results

and citizen engagement in MDG-F and MDG processes is strengthened; and

3. Improved accountability and transparency towards all partners

Goal: Accelerate progress on the MDGs by raising awareness, strengthening support and action and increasing citizen engagement in MDG policy and

practice.Outcomes1. Increased awareness and support for the MDGs and

the Fund 2. Programmes leveraged for increased MDG results

and citizen engagement in MDG-F and MDG processes is strengthened; and

3. Improved accountability and transparency towards all partners

INTERVENTIONS

• Strategic partnerships with the media • National and local level awareness raising: key

events• Joining hands with select civil society

organizations on MDG advocacy• Working with UNCG for joint MDG

communications

INTERVENTIONS

• Strategic partnerships with the media • National and local level awareness raising: key

events• Joining hands with select civil society

organizations on MDG advocacy• Working with UNCG for joint MDG

communications

Objective 1

Increased awareness and support for the MDGs and the Fund

Objective 2

Leverage programmes for increased MDG results

INTERVENTIONS

• Document good practices, facilitate knowledge sharing and use for scaling up and advocacy.

• Strengthen civil society organization and participation

• Encourage national appropriation of positive policy frameworks

INTERVENTIONS

• Document good practices, facilitate knowledge sharing and use for scaling up and advocacy.

• Strengthen civil society organization and participation

• Encourage national appropriation of positive policy frameworks

Objective 3

Achieve greater accountability and transparencyINTERVENTIONS

• To all partners, including Governments, citizens and donor- access to information and opportunities to participate and influence decision making

• Ensure clarity and consistency of outcomes sought, messages transmitted

• Build the identity of the MDG-Fund and ensure appropriate visibility: logos and materials

INTERVENTIONS

• To all partners, including Governments, citizens and donor- access to information and opportunities to participate and influence decision making

• Ensure clarity and consistency of outcomes sought, messages transmitted

• Build the identity of the MDG-Fund and ensure appropriate visibility: logos and materials

Integrating Advocacy into programme interventions

• Think about advocacy and partnerships strategy as the “how” of your JP: stems from outcomes

• Draw clear messages from your desired policy impacts (JP outcomes) and use them through different channels

• Identify, broker and support strategic partnerships with wide range of actors from religious groups to private sector: different voices same message

• Remember that JPs attempt to contribute to national priorities and are not stand alone islands

• Think about advocacy and partnerships strategy as the “how” of your JP: stems from outcomes

• Draw clear messages from your desired policy impacts (JP outcomes) and use them through different channels

• Identify, broker and support strategic partnerships with wide range of actors from religious groups to private sector: different voices same message

• Remember that JPs attempt to contribute to national priorities and are not stand alone islands