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Jerahmeel Vedua Jerahmeel Vedua ADV 420ADV 420

Red Bull Energy Drink Red Bull Energy Drink Campaign Campaign

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Gives You Wings Gives You Wings

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Targets Individuals with interests in:Targets Individuals with interests in: Extreme Sports, Music, Culture, GamingExtreme Sports, Music, Culture, Gaming

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Goal is to Increase Red Bull’sGoal is to Increase Red Bull’s• ROIROI

• Total sales of cansTotal sales of cans

• Expansion to other countriesExpansion to other countries

• Mobile readershipMobile readership

• Unique visits, page viewsUnique visits, page views

• SEO keyword ranking, Google SEO keyword ranking, Google Analytics Analytics

• Social media activitySocial media activity

• Social sharing, subscribers, Social sharing, subscribers, followers, comments, likesfollowers, comments, likes

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Red Bull Video Submission Contest Red Bull Video Submission Contest Contestants submit Red Bull related video to win a free one-year supply of Red Contestants submit Red Bull related video to win a free one-year supply of Red

Bull, Red Bull promotional car, event tickets, and opportunity to be a Red Bull agent Bull, Red Bull promotional car, event tickets, and opportunity to be a Red Bull agent

Fifty winners all over the world will be decided by combined popularity of video on Fifty winners all over the world will be decided by combined popularity of video on Youtube, Facebook, and TwitterYoutube, Facebook, and Twitter

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Red Bull AgentsRed Bull Agents

Periodically update a vlog/blog Periodically update a vlog/blog

Drive to designated cities to hand Drive to designated cities to hand out free Red Bull products and out free Red Bull products and coupons to the public coupons to the public

Constantly tweet about their Constantly tweet about their location, Red Bull news, event location, Red Bull news, event updates, and contests updates, and contests

Require recipient to ‘like’ Red Bull on Require recipient to ‘like’ Red Bull on FacebookFacebook, follow on , follow on TwitterTwitter, or visit , or visit the Red Bull the Red Bull WebsiteWebsite on smartphone on smartphone before handing out freebies before handing out freebies

For One Year Must:For One Year Must:

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Social Networks Social Networks TThe video submission contest should mainly drive up social media activity and he video submission contest should mainly drive up social media activity and help raise red bull sales. help raise red bull sales.

Facebook: Every like and share of video counts toward contest.Facebook: Every like and share of video counts toward contest.

Twitter: Points for retweeting and favoriting of video. Twitter: Points for retweeting and favoriting of video.

Youtube: Number of comments, views, and likes count.Youtube: Number of comments, views, and likes count.

After the contest, the agents would continue to raise activity on all 3 social After the contest, the agents would continue to raise activity on all 3 social networks and the main website through. networks and the main website through.

The agents would encourage more people to be informed about Red Bull through The agents would encourage more people to be informed about Red Bull through their blogs and document their missions through their blogs and document their missions through TumblrTumblr, , InstagramInstagram, and , and PinterestPinterest. .

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MobileMobile

• Goal is to continue the already great mobile effort that Goal is to continue the already great mobile effort that Red Bull has started. Red Bull has started. •The marketing and social media staff will continue to The marketing and social media staff will continue to advertise the service and apps.advertise the service and apps.

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Internet Marketing Internet Marketing SEM, SEO, PPC, Video Advertisements SEM, SEO, PPC, Video Advertisements

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5050 Promotional Cars @ Promotional Cars @ $20,000 per car$20,000 per car $1,000,000$1,000,000

Digital Agencies @ Digital Agencies @ $$250250/hr./hr.

4949 hours a week the hours a week the whole year totals = whole year totals = 23522352

hourshours

+$588,000+$588,000

Four Four 2424 pack Red pack Red Bulls/month to each agent Bulls/month to each agent

for 1 year. $for 1 year. $3636 per per 2424 pack. pack. 50 50 agents agents

+$2,073,600+$2,073,600

Total Total == $3,661,600$3,661,600

Rough Budget For One Full YearRough Budget For One Full Year

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Red Bull Digital Campaign Red Bull Digital Campaign