Ad iCompli

What is Ad iCompli

A single assurance service to manage and

optimize online advertising campaigns and

improve performance through

…near real-time reporting

…post-buy analysis

…independent audit of results

Near Real-Time Reporting

Brand Safety (Ad Verification)

Assures ads do not appear next to sensitive or

questionable content.

Media Quality (Ad Delivery)Scores the performance of placements and domains

based on in-view, engagement and duration metrics.

Compliance (Ad Compliance)

Validates the actual execution outcome against the

booked media plan.

Product Description

Campaign Reporting

Contains:

Post Campaign Audit

Report Contains:

Delivery

Confirms impressions

purchased were received

Verification

Confirms placement of

the ads

Compliance

Confirms compliance to

the insertion order

Near real-time

Reporting

Post-buy

Ad iCompli

Brand safety: Identifies

ads that appear next to

questionable content and

prevents it

Media Quality:

Evaluates

performance of

placements based on

in-view, engagement

and duration

Compliance: Validates

outcome against booked

media plan by importing

media plan to the

interface

Why Ad iCompli

BPA data is known, trusted and valued.

Documented effective ad placement, brand protection, and insertion order compliance.

Near real-time reporting allows for mid-campaign adjustments.

As a not-for-profit we have the ability to offer competitive pricing.

The Ad iCompli Difference

Compliance testing and reporting

Site-level scoring

Comprehensive dashboard

Non-intrusive implementation

Significantly reduces waste

Waste Reduced 9% to 30%

Waste includes:

Ads not delivered in view

Ads not delivered in a brand safe manner

Ads not displaying to the correct GEO area

Ads delivered outside the dates booked in

the media plan

How Ad iCompli Works

Copy and paste simple URL string into

script field.

Media plan is exported to online tool against

which execution is measured and scored.

Compatible with majority of ad servers.

Our analytics tool is an open architecture platform designed

to work with different data sources.

Project StartCampaign

Start

Data

Set-upInterface Reports

Key Performance

Indicators

Brand Integrity

Media Quality

Compliance

Creative

supplied to

agency

Campaign set-

up and

trafficked by the

agency in their

server as

normal

Easy-to-

follow

instruction for

DART, Atlas

or other

server users.

Media plan

output from

server

Script or

tracking code

added in server

ComScore, Adsafe, DoubleVerify or

other CV tool

Uploaded to

interface

Daily data

download; QA

and release to

interface

Supplemental

and custom

reports as

needed

Prescriptive

reporting to

improve

campaign

returns.

Ad iCompli UI Near Real-Time Reports

• Category

• Keyword

• Brand Risk

Brand Safety (Ad Verification)

Media Quality (Ad Delivery) • In View on page

• Engagement level

• Time on screen

• IAB Guidelines

• % impressions in GEO

• % Impressions in booked dates

• Impressions booked vs. delivered

• Effective rate

Compliance (Ad Compliance)

Project Dashboard

Condensed view of key campaign performance metrics - highlighting

any deviations in performance that need to be addressed.

Summary

Ad iCompli determines if every ad is viewable and in compliance with the media plan or insertion order.

Near real-time reporting verifies brand safety, media quality, and compliance.

Performance scores allow for immediate evaluation and campaign optimization.

A BPA audit opinion evaluates the online ad campaign and its success in ad delivery, ad verification and compliance.