81423450 consumer perception on mtr

8/12/2019 81423450 Consumer Perception on MTR

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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e 2

DECLARATION

I hereby declare that this dissertation entitled 9STUDY ON CONSUMER

PERCEPTION TOWARDS MA::I FOOD PRODUCTS IN T;E A:E

:ROUP OF FI5E2TWENTY YEARS IN %AN:A %an&alore

I also declare that this dissertation has not been submitted earlier to any

Institute/organization for the award of any degree or diploma

Place! "angalore

#ate+ $%kta & 'ain(


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e )

CERTIFICATE

*his is to certify that this dissertation entitled ? STUDY ON CONSUMER

PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS 9 is

the result of research work carried out by Ms$ E6ta $A$ *ain under the

guidance and supervision of Dr ) 5 Prab!a6ar, Senior Professor, +P

"irla Institute of +anagement, "angalore

Place! "angalore $#r agesh S +alavalli(

#ate! Principal


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e -

CERTIFICATE

I hereby state that this dissertation entitled 9STUDY ON CONSUMER

PERCEPTION TOWARDS MTR INSTANT FOOD PRODUCTS 9Is an

offshoot of the research work carried out by Ms$ E6ta $A$ *ain under my

guidance and supervision

Place! "angalore $#r . Prabhakar(

#ate! Senior Professor


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AC)NOW %an&alore for guiding me throughout

this research work

I also owe a debt of gratitude to all the respondents who have generously

provided me with the information need for my research investigation

Place! "angalore

#ate! $%kta & 'ain(


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e

CONTENTS

Title Pa&e no$

%ecutive Summary 13

4hapter ! 1 Introduction 12

11 Industry Profile 5 6ood Industry in India 1)

12 4ompany Profile 5 +*7 2-

1) Product Profile 5 Instant 6ood Products )3

4hapter ! 2 7eview 8f 9iterature 03

4hapter ! ) 7esearch #esign 3

)1 Problem Statement 1

)2 7esearch 8b:ectives 1

)) 7esearch +ethodology 2

)- 7esearch 9imitations 0

)0 Sets 8f ;ypothesis

4hapter ! - #ata &nalysis &nd Inferences


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e uestionnaire

uestionnaire =-

4hapter ! 0 +a:or 7esearch 6indings =?

4hapter ! 7ecommendations ?2

"ibliography ?-

&nneure! ?

4ustomer >uestionnaire ?

7etailer >uestionnaire 132

%planation *o *he 7esearch Instrument @sed 13

#irections 6or 6urther 7esearch 111


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e =

9ist of *ables, Araphs and #iagrams

Customer Questionnaire

Se$ no$ :rap!s and Tables Pa&e no$

1 8ption &part 6rom ;ome 6ood


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e ?

Retailer Questionnaire

Se$ no$ :rap!s and Tables Pa&e no$

1 6reCuency 8f 8rder *aken =-

2 &vailability 8f Stock 4ompared *o *hat 8f

4ompetitors

=0

) Satisfaction 9evel 7egarding *rade *erms =

- Satisfaction 9evel 7egarding 6reCuency B +ethod

8f #elivery

=uestionnaire and 8bservation

Data anal(sis

and ineren4e

*he data generated is sub:ected to simple statistical

treatment and inferences have been drawn accordingly

)- 7% S %&74; 9I+I*&*I8


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*he research investigation is confined to 13 retail units in "angalore

4ity

9imited sample size due to time and resource constraints

*he study focuses on only +*7 retailers

)0 S%*S 86 ;LP8*;%SIS

Set! 1

;A+ @sage of +*7 food products is not regular

Set! 2

;A+ &dvertisement has more impact than word of mouth

Set! )

;A+ 03Q of the population considers pricing of +*7 instant food products

to be high but affordable


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e t!e alternate !(pot!esis is a44epted i$e$ Ad'ertisement !as more impa4t$

estin* #2 hythesis 2#r /uesti#n 33 2r#' C#nsu'er survey

5uesti#nnaire

Step 8+

ull ;ypothesis $;3(! 03Q of the population considers pricing of +*7 instant food

products to be moderate


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e B G4al 1- is less t!an tabulated 'alue o B Gtab 1?

We a44ept t!e null !(pot!esis i$e$ 7, o t!e population 4onsiders pri4in& o MTR

instant ood produ4ts to be moderate


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T

PsV3 B G4al 0- is &reater t!an tabulated 'alue o B Gtab 1?

We re@e4t t!e null !(pot!esis i$e$ %rand MTR is e"uall( popular li6e all its ot!er

4ompetiti'e brands

;en4e alternati'e !(pot!esis is a44epted i$e$ %rand MTR is a po#erul brand #!en

4ompared to its 4ompetiti'e brands$

-2 #&*& &&9LSIS I6%7%4%S 86 4@S*8+%7

>@%S*I8&I7%

/uesti#n 3

Dhat kind of food do you go for apart from home food

Option Tabulation Per4enta&e

7estaurant ==


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A I N S T I T U T E O F M A N A G E M E N TM . P . B I R L

In2eren%e

7estaurants are the most preferred option in food after home food == respondents opted

for restaurants ie


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P a g e uick preparation ?1 ?1

*aste ) )

"rand name 0 0


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A I N S T I T U T E O F M A N A G E M E N T P a g e


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P a g e


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e =1

In2eren%e

Since


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e =-

In2eren%e

&s we observe from the chart above


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e =0

*wice monthly 2 23

*hrice monthly 2 23

6our times in a month 0 03

In2eren%e

*he above graph shows that out of sample size of 13 retailers 0 of them place the order

four times in a week Dhich makes it 03Q of the retails of +*7 instant food products

place their order once weekly

/uesti#n :

&vailability of stock compared to the competitors brands G Aodre: yummiez> .itchens of

India and &ashirvaad

Option Tabulation Per4enta&e


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e =

;igh ? ?3

9ow 1 13

o stock 3 3

In2eren%e

&vailability of +*7 instant food products is high and the retailer also agree to it *here

are no retailer who do not keep +*7 products at all *his show that it is a brand which

sells and +*7 does make sure there product are available to the customers at any place

"ut there some retailer who found the availability to be low and thus the company needs

to work on this slack *hus +*7 is highly available than its competitors brand which

indicates its monopolistic position in the markets

/uesti#n 34

&re you satisfied with the distributor regarding the trade terms!


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e = #e re"uest (ou 6indl( to &i'e (our responses

to t!e "uestions &i'en t!erein$ We assure (ou t!at t!e inormation so pro'ided b(

(ou #ill be 6ept stri4tl( 4onidential$ We s!all &reatl( appre4iate (our responses+

!kta .a. =ain

1 Dhat kind of food do you go for apart from home food

i 7estaurant

ii ;ome delivered

iii 7eady to eat


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e ?=

2 utrient and hygiene wise rank the option

i 7estaurant

ii ;ome delivery or carry away food

iii 7eady to eat

) 7easons to purchase ready to eat

i Price

ii >uick preparation

iii *aste

iv "rand name

- #o you use instant food products by +*7

i Les

ii o

0 ;ow freCuently you use instant food products by +*7

i 1G2 in a month

ii )G- in a month

iii 8n special occasion


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? 6rom where do you buy instant food products by +*7

i Super markets

ii +*7 retail outlets

iii 9ocal kirana

13 6rom where did you hear about instant food products by +*7

i &dvertisement

ii .iosks

iii Dord of mouth

iv Sales promotion

11 Dhat do you think about the pricing of the product

i ominal

ii +oderate

iii ;igh but affordable

iv ery high and not affordable


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12 &re you satisfied with the packaging of instant food products by +*7

i Satisfied

ii ot satisfied

1) Dhat kind of packaging do you prefer

i *etra Packs

ii 'ars

iii 4ontainer

1- Dhich of the following ready to eat would you prefer

i .itchens of India

ii &ashirvaad

iii +*7

iv Aodre: Lummiez

10 Lour recommendations for improvement!

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG





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A #ord about (oursel

Name+

Address+

A&e+ a( 1= 5 20 b( 2 5 )3 c( )1 5 -3 d( above -3

O44upation+ student/ Service/ "usiness/ &ny otherXXX

Se+ +ale/ 6emale

Annual In4ome+ a( Y 133333 b( 233333 G 203333 c( 203333 5 )33333 d( Z )33333

T;AN) YOU FOR SPARIN: YOUR 5A


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e 13)

7%*&I9%7S >@%S*I8&I7%

Dear respondent>

We t!e students o M$P$%irla Institute o Mana&ement> %an&alore are 4ondu4tin&

t!is sur'e( as part o our pro@e4t in t!e ield o mar6et resear4!$ T!e purpose o t!is

a4ti'it( is to measure t!e penetration o Instant ood produ4ts b( MTR in %an&alore4it($ :i'en belo# is t!e "uestionnaire> #e re"uest (ou 6indl( to &i'e (our responses

to t!e "uestions &i'en t!erein$ We assure (ou t!at t!e inormation so pro'ided b(

(ou #ill be 6ept stri4tl( 4onidential$ We s!all &reatl( appre4iate (our responses+

!kta .a. =ain

1 ame of the retail outlet!

2 ;ow old is the outlet

) o of people employed!


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e 13-

- 6reCuency of order taken!

i monthly once ii

+onthly twice iii

+onthly thrice

iv +onthly four times

0 6reCuency of delivery of stock!

i +onthly once

ii +onthly twice

iii +onthly thrice

iv +onthly four times

&vailability of stock

i &vailable

ii ot available

iii #onHt keep


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.itchens of India and &ashirvaad

i ;igh

ii 9ow

iii o stock

= #oes your outlet cover entire range of product

i Les

ii o

iii #onHt keep

? ;ow often the company sales person visits your shop

i isit regularly $every month(

ii 8ccasionally

iii o visit

13 &re you satisfied with the distributor regarding the trade terms!

i Satisfied

ii ot satisfied

iii Somewhat satisfied


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11 &re you satisfied with the distributor regarding the freCuency and method of

delivery

i Satisfied

ii ot satisfied

12 7etailer satisfaction level with +*7 range Cuality pricing and promotional

service

i Satisfied

ii ot satisfied

T;AN) YOU FOR SPARIN: YOUR 5A


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e 13=

TESTIN: OF ;YPOT;ESIS

;ypothesis is a tentative proposition formulated for empirical testing It is a declarative

statement combining concepts It is tentative answer to a research Cuestion It is tentative,

because its veracity can be evaluated only after it has been tested empirically 9undberg

defines hypothesis as T& tentative generalization, the validity of which remains to be

testedU

*he characteristics of a good hypothesis are!

1 4onceptual clarity

2 Specificity

) *estability

- &vailability of techniCues

0 *heoretical relevance

4onsistency


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M . P . B I R L A I N S T I T U T E O F M A N A G E M E N T P a g e 13?

!SIN+ HPH!SIS

*echniCues of hypothesis testing are used if we have an idea about the value of the

parameter in Cuestion *he modern theory of probability plays a vital role in decision

making and the branch of statistics with helps in arriving at the criteria for such decision

is known as testing of hypothesis

L!V!LS SI+NIICANC!

It represents the level of riskJ the eperimenter is ready to take in re:ecting a true

hypothesis, B is denoted by &lpha $[( $1G [( give the level of confidence of the

eperimenter in taking the decision It is always preferable to keep the level of

significance at a low level or percentage, it means that oneHs should not re:ect a true

hypothesis "eta $\( represents the risk of accepting a false hypothesis $1G \( is called

K*he Power of the *estH

D!+"!! "!!DM

It refers to the number of observations that can be varied without changing the constraints

or assumptions associated with a numerical system

P!S !"""

Dhile testing hypothesis there are four possible combinations between population

value B sample value *hese combinations are!

i ;ypothesis is true B the test accepts it

ii ;ypothesis is true B the test re:ects it

iii ;ypothesis is false B the test accepts it

iv ;ypothesis is false B the test re:ects it


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P"C!D0"!S " !SIN+ HPH!SIS

Step one+

Setting up a null hypothesis donated by $;,(J this means there is no statistical difference

between sample statistic B population parameters In case of $;,( is re:ected, oneHs must

have an alternative hypothesis accept, therefore, oneHs must setup an alternative

hypothesis denoted by $;A( It may be in terms of not eCual to $](, $Y(, or $Z( Dhenever

the sample statistic is $]( population value, then the test is said to be twoGtailed test If the

statistic is $Y( or $Z( of the population value, then the test is said to be oneGtailed test

Step t#o+

"efore starting the test, oneHs must specify the level of significance, which is nothing else

but the probability of re:ecting the two hypotheses *his gives the tabulated value of that

statistic

Step t!ree+

Selection of an appropriate distribution for the test, which is known as K*est StatisticH

*he distributions generally used are ormal #istribution,KtH #istribution, or 6isherHs K6H

#istribution, and 4hiGSCuare #istribution

Step our+

4alculation of the necessary value from the given data for the test

Step i'e+

4onducting actual test B itHs known as K4alculated alueH


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Step si+

+aking the decision as follow!

i If calculated value is smaller that $Y( the tabulated value, $;,( is accepted

ii If the calculated value is greater than $Z( the calculated value, $;,( is

re:ected, B $;A( is accepted

C!i2s"uare Test

4hiGsCuare test statistically determines significance in the analysis of freCuency

distribution *he logic involved in the chiGsCuare test is that of comparing the observed

freCuencies and the epected freCuencies It is called a nonGparametric test because it is

based wholly on sample observations and does not reCuire any value corresponding to a

population parameter it is defined as 4hiGsCuare test

B2 TEST

& B2test is any statistical test for which the distribution of the test statistic under the null

hypothesis can be approimated by a normal distribution Since many test statistics are

approimately normally distributed for large samples $due to the central limit theorem(,

many statistical tests can be performed as approimate EGtests if the sample size is not

too small In addition, some statistical tests such as comparisons of means between two

samples, or a comparison of the mean of one sample to a given constant, are eactGtests

under certain assumptions


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#I7%4*I8S 687 6@7*;%7 7%S%&74;

81423450 consumer perception on mtr

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