A

PROJECT REPORT

ON

“TO STUDY THE BEHAVIOUR OF CONSUMERS TOWARDS E.COMMERCE- At PALENGE DIGITIAL MARKEING

ENTERPRISES”

FOR THE SUMMER INTERNSHIP

ACADEMIC YEAR:

2014-2016

SUBMITTED

UNIVERSITY OF MUMBAI

FOR THE PARTIAL FULFILLMENT OF THE DEGREE

MASTERS OF MANAGEMENT STUDIES

BY

UMAIR KHULLI

ALLANA INSTITUTE OF MANAGEMENT STUDIES

M.M.S. 1st YEAR ROLL NO: 30 YEAR: 2014-16

GUIDED BY:

PROF. NADEEM MERCHANT

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Certificate of Approval

This is to certify that summer internship project entitled “TO Study the Behaviour

Consumer Toward E-Commerce” submitted by Umair Khulli , a student of ALLANA

INSTITUTE OF MANAGEMENT STUDIES, as a part of the curriculum of Masters of

management studies (MMS) has been approved.

____________________ ___________________

Lukman patel

Nadeem Merchant Director

Project Guide

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Declaration:

We the students of first year MMS (2014-16) namely; the completion of the project assigned to us

for the Summer Internship on the topic “STUDY THE BEHAVIOUR OF CONSUMER

TOWARDS Ecommerce” as a per the course requirements, at Allana Institute of Management

Studies.

We also declare that the information revealed is true and original.

DATE: UMAIR KHULLI

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INDEX:

CHAPTER

NO.

TITLE PAGE

NO.

01 INTRODUCTION TO E-Commerce 07 – 12

02 ORGANIZATIONAL PROFILE 13 – 18

03 COMPANY OFFERINGS PRODUCT &

SERVICES

19 - 32

04 PRICING STRATEGY AT PALENGE 33 - 36

05 RESEARCH PROPOSAL 37 – 40

06 CUSTOMER DETAILS AND FINDINGS 41 - 43

07 RECOMMENDATIONS 44

08 CONCLUSION 45

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Acknowledgement

I hereby take an opportunity to express my sincere thanks and gratitude to Mr. Viral Shah franchise

in Palenge Digital Marketing Solutions India Limited. for assisting me in carrying out my

Internship.

I would like thank to the Principle of Allana Institute of Management Studies, Dr. Lukman Patel for

giving me an opportunity to do this Internship.

I am also thankful to our mentor Prof. Nadeem Merchant for her valuable guidance & time devoted

towards fulfillment of this Internship.

I would like to express my thanks to my colleagues with whose support I would not have been able

to complete this internship. Last but not least, I express my thanks to all the staff members who

have in some or the other way helped me to make this project a success.

I would surely not forget to thank my parents because without their support nothing was possible.

DATE: UMAIR KHULLI

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Executive Summary

Palenge.com is an e-commerce start-up company positioning itself to become the market leader in

offering online merchants and consumers a uniform and trouble-free way to return merchandise

purchased online. The company offers a business-to-business solution to online merchants of

physical, non-perishable products. The company utilizes a consolidation approach in handling all

product returns that allows online merchants to instantly save bad sales, restore customer

satisfaction and stimulate repeat sales, while offering consumers a convenient, centralized online

location to claim returns. By creating a new service category and utilizing the first-mover

advantage, palenge.com positions itself for rapid growth and gains a strong opportunity to raise

entry barriers for possible competition.

Palenge.com services streamline the entire return process for retailers. They allow retailers to

outsource a large part of their business, allowing the retailer to concentrate on their core

competencies and not get distracted with activities that add little value. Palenge.com will reduce

capital expenditures of a company that uses their services, increase customer service of the retailer,

increase sales opportunities, increase revenues, and improve inventory management. Customers will

benefit by having a convenient, easy way to return their purchases as well as the ability to track

their returns.

Palenge.com journey of business has two ambitious and obtainable keys to success. The first is the

development of a customer service / customer satisfaction software application. This robust

software will be palenge.com engine that ensures a seamless management of all of their business

activities. Their second key is the formation of strategic relationships with online merchants,

shippers, and credit card companies. The relationships with merchants will allow palenge.com to

quickly grow their customer base of retailers served. Alliances with shipping companies will be

formed since the actual cost of shipping is their largest cost driver. Partnerships with credit card

companies will allow palenge.com to offer the respective cards as the preferred credit card thereby

generating an additional source of revenue.

I had an ideal experience working which such an organization, we provided me to sharpen my skills

and expose me to the practicality to the doors of business spheres. My interface with customer

benefit me to marketing the organizations product and offerings. It also enhanced my working skill

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sets by smoothing and strengthening functional areas such as creating domain, executing field

survey.

It was a great opportunity to work for a couple of months with his organization. I am grateful to

MR. Viral Shah, to have guided me and trained me in my internship project.

CHAPTER- 1

INTRODUCTION To E-commerce

How did E-commerce start In India?

There is no denying the fact that e-commerce has re-entered India and is here to stay. Even the

small and medium retailers of the country want to ride the wave and are ready to make a fortune out

of the market place concept. It may be now that online shopping has become popular but the

concept of e-Commerce was introduced long back in the 20th century.

Which was the first Industry to start it?

Circa 2002: IRCTC teaches India to Book ticket online:

India first came into interaction with the online E-Commerce via the IRCTC. The government of

India experimented this online strategy to make it convenient for its public to book the train tickets.

Hence, the government came forward with the IRCTC Online Passenger Reservation System,

which for the first time encountered the online ticket booking from anywhere at any time. This was

a boon to the common man as now they don’t have to wait for long in line, no issues for wastage of

time during unavailability of the trains, no burden on the ticket bookers and many more. The

advancements in the technology as the years passed on have been also seen in the IRCTC Online

system as now one can book tickets (tatkal, normal, etc.) on one go, easy payments, can check the

status of the ticket and availability of the train as well. This is a big achievement in the history of

India in the field of online E-Commerce.

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IRCTC Website in August 2002

Functioning of Ecommerce:

Online shopping in its early stage was a simple medium for shopping with fewer options. The users

can just place an order and pay cash on delivery. But, in last few years this field has been renovated

to a high extent and hence fascinated many customers. Today, the online shopping has become a

trend in India and the reason behind the adoption of this technique lies in the attractive online

websites, user friendly interface, bulky online stores with new fashion, easy payment methods (i.e.

secure pay online via gateways like PayPal or cash-on-delivery), no bound on quantity & quality,

one can choose the items based on size, colour, price, etc.

Despite being a developing country, India has shown a commendable increase in the ecommerce

industry in the last couple of years, thereby hitting the market with a boom. Though the Indian

online market is far behind the US and the UK, it has been growing at a fast page.

Further, the addition of discounts, coupons, offers, referral systems, 30days return guarantee, 1-7

days delivery time, etc. to the online shopping and the E-Market have added new flavours to the

industry.

How it benefits organizations and customers?

Benefits of Ecommerce to organizations:

International marketplace. What used to be a single physical marketplace located in a

geographical area has now become a borderless marketplace including national and international

markets. By becoming e-commerce enabled, businesses now have access to people all around the

world. In effect all e-commerce businesses have become virtual multinational corporations

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Operational cost savings. The cost of creating, processing, distributing, storing and retrieving

paper-based information has decreased.

Mass customization. E-commerce has revolutionized the way consumers buy goods and services.

The pull-type processing allows for products and services to be customized to the customer’s

requirements. In the past when Ford first started making motor cars, customers could have any

colours so long as it was black. Now customers can configure a car according to their specifications

within minutes on-line via the www.ford.com website.

Lower telecommunications cost. The Internet is much cheaper than value added networks (VANs)

which were based on leasing telephone lines for the sole use of the organisation and its authorised

partners. It is also cheaper to send a fax or e-mail via the Internet than direct dialling.

No more 24-hour-time constraints. Businesses can be contacted by or contact customers or

suppliers at any time.

Benefits of e-commerce to consumers:

24/7 access. Enables customers to shop or conduct other transactions 24 hours a day, all year round

from almost any location. For example, checking balances, making payments, obtaining travel and

other information. In one case a pop star set up web cameras in every room in his house, so that he

could check the status of his home by logging onto the Internet when he was away from home on

tour

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More choices. Customers not only have a whole range of products that they can choose from and

customize, but also an international selection of supplier

Price comparisons. Customers can ‘shop’ around the world and conduct comparisons either

directly by visiting different sites, or by visiting a single site where prices are aggregated from a

number of providers and compared

Merits and De-Merits of using Ecommerce:

MERITS:

1. Cost Effective

The entire financial transactions will eventually become electronic, so sooner conversion is going to

be lower on cost. It makes every transaction through e-commerce payment a lot cheaper.

2. Higher Margin

E-commerce also enables us to move better with higher margin for more business safety. Higher

margin also means business with more control as well as flexibility. You can also save time from

the e-commerce.

3. Better Productivity

Productivity here means productivity for both companies and customers. People like to find

answers online because it is faster and cheaper, and it costs a lot cheaper expense as well for the

company.

4. Quick Comparison

E-commerce also enables you to compare price among several providers. In the end, it leads you to

smart shopping. People can save more money while they shop.

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5. Economy Benefit

E-commerce allows us to make transaction without any needs on stores, infrastructure investment,

and other common things we find. Companies only need well-built website and customer service.

De-Merits:

1. Security

Customers need to be confident and trust the provider of payment method. Sometimes, we can be

tricked. Examine on integrity and reputation of the web stores before you decide to buy.

2. Scalability of System

A company definitely needs a well-developed website to support numbers of customers at a time. If

your web destination is not well enough, you better forget it.

3. Integrity on Data and System

Customers need secure access all the time. In addition to it, protection to data is also essential.

Unless the transaction can provide it, we should refuse for e-commerce.

4. Products People

People who prefer and focus on product will not buy online. They will want to feel, try, and sit on

their new couch and bed.

5. Customer Service and Relation Problem11 | P a g e

They sometimes forget how essential to build loyal relationship with customers. Without loyalty

from customers, they will not survive the business.

The disadvantages are not impossible to avoid. If we have enough management on risks, we may

really get a lot more advantages from e-commerce. 

How Ecommerce provides a competitive edge to organizations?

E-commerce is indeed making its way into many B2B marketers’ must-have tool kit, as they

believe it will play a crucial role in their go-to-market approach. In a recent study, “The Emerging

Role of B2B E-Commerce” completed by B2B Magazine, it revealed that 31% of B2B marketers

considered themselves “strong” or “complete” adopters of e-commerce, compared to 25% who had

the same response in 2012. By 2014, 40% of B2B marketers expect to be as committed to e-

commerce as a means of marketing and selling.

So why is e-commerce becoming so important to marketing teams? There are a variety of factors

that come into play. The evolution of e-commerce has allowed many businesses to reach a whole

new set of buyers, generate sales leads, create awareness, differentiate their products and services

from competitors, and gain market intelligence – digitally and efficiently. And since there are only a

small, but increasing amount of B2B marketers who are e-commerce adopters today, this means

that they have a unique competitive advantage over other businesses that have not realized and

adopted this new shift. Marketers who have (or will soon) learned to use e-commerce as an

effective weapon can reap benefits that will allow their businesses to attract and retain customers,

improve efficiency, reduce enterprise cost, increase enterprise growth, create new products and

services, and expand into new markets and geographies.

Conclusion: -

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In today’s world were the organization works in spheres of technology, innovation and speed an

organization cannot elude the blimey of E-commerce benefits towards day-to-day functioning of

business and growth of potential customers across boundaries, interstate. Thus E-commerce provide

a platform to reach out to your potential customers and outreach them. A customer can be easily tab

due to an unceasing reach because of mobile networks were the customer is available. Hence

organizations cannot do without the bliss of E-commerce in present scenario.

Chapter – 2

ORGANIZATIONAL PROFILE

COMPANY PROFILE

Company Narratives:-

Palenge Digital Marketing Solution India Limited

Palenge Digital Marketing Solutions India Limited is a Public Company incorporated on 13

November 2013. It is classified as Indian Non-Government Company and is registered at Registrar

of Companies, Gwalior. Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs.

830,500.

Palenge Digital Marketing Solutions India Limited's Annual General Meeting (AGM) was last held

on N/A and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last

filed on N/A.

Directors of Palenge Digital Marketing Solutions India Limited are Rajesh Juneja, Ashutosh Pyasi

and Ajay Juneja.

Palenge Digital Marketing Solutions India Limited's Corporate Identification Number is (CIN)

U74140MP2013PLC031757 and its registration number is 31757.Its Email address is

caashishjain74@gmail.com and its registered address is 286, MEHER MANZIL, NEAR POLICE

STATION, SOUTH CIVIL LINE, JABALPUR - 482001, Madhya Pradesh INDIA.

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Current status of Palenge Digital Marketing Solutions India Limited is - Active. 

Company Information:

Corporate Identification Number U74140MP2013PLC031757

Company Name PALENGE DIGITAL MARKETING

SOLUTIONS INDIA LIMITED

RoC RoC-Gwalior

Registration Number 31757

Company Category Company limited by shares

Company Sub Category Indian Non-Government Company

Class of Company Public Company

Authorised Capital (in Rs.) 1,000,000

Paid up capital (in Rs.) 830,500

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Number of Members(Applicable only in case

of company without Share Capital)

-

Date of Incorporation 13 November 2013

Email ID caashishjain74@gmail.com

Address 1 286, MEHER MANZIL,

Address 2 NEAR POLICE STATION, SOUTH CIVIL

LINE,

City JABALPUR

State Madhya Pradesh

Country INDIA

PIN 482001

Whether listed or not Unlisted

Date of Last AGM N/A

Date of Balance sheet N/A

Company Status (for eFiling) Active

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Directors:

Director

Identificat

ion

Number

Name & Link Address Designati

on

Date of

Appointm

ent

03324545

https://www.zaubacorp.com/director/

RAJESH-JUNEJA/03324545

RAJESH JUNEJA

Director 13

November

2013

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03570618

https://www.zaubacorp.com/director/

ASHUTOSH-PYASI/03570618

ASHUTOSH PYASI

Director 13

November

2013

05281568

https://www.zaubacorp.com/director/

AJAY-JUNEJA/05281568

AJAY JUNEJA

Director 13

November

2013

Franchise with us:

Palenge brings to you, a first of its kind, franchise opportunity to become a business partner in the

fastest growing e-commerce industry. Palenge's revolutionary e-commerce platform has been made

to help business grow online with the least investment. 

We are looking for entrepreneurs to join hands and become a part of this huge success story.

Franchise Facts:

Franchise

Area

Required

Total

Investment

(INR)

Franchise

Fee

(INR)

Term of

Agreement Expansion

Master (Country Franchise) 2000

sq.ft.

3 crores 2.25 5 years Global

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Franchise

Area

Required

Total

Investment

(INR)

Franchise

Fee

(INR)

Term of

Agreement Expansion

crores

Master 1000

sq.ft.

80-85

Lakhs

75 Lakhs 5 years Pan India

Regional 400 sq.ft. 15-16

Lakhs

12 Lakhs 5 years Pan India

Unit 200 sq.ft. 5-6 Lakhs 4 Lakhs 5 years Pan India

Business Associate (Only Fresh

Graduates)

N.A. 2 Lakhs 1.5 Lakhs 5 years Pan India

Meet The Team:

We have put in years to efforts to make the technology easy and affordable. We work very hard

along with our exclusive franchise network to bring this technology and platform to you.

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Rajesh Juneja Ashutosh Pyasi Raj Tiwari

(Chairman) (Managing Director) (Director, Technology)

- www.palenge.com

CHAPTER – 3

Company offerings

Products and Services.

PRODUCT PROFILE:

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A. Creation of the Domain i.e. SME’s e-Comm Web-Site :

Go to Palenge.com

Click on Free Business Listing

Click on Username & Password

Fill in the Form with SME's details.

Under Website, put SME’s existing web-site if any, else keep it blank.

Under Business Email, put SME's Mail id. He will get 2 mails - a Confirmation Mail with

ID/Password & a Palenge Invoice.

Username can be SME’s mail id OR any other Username he likes & the Initial Password will be a

new Password which you will have to create for the SME.

Reference Code will be Intern's i.e. Your ID-Code. (The ID which you got after doing Intern's

Registration).

Under Registration Mode, select Business Listing + Online Shop.

Under Subscription Package, Starter pack is the 'Promotional offer of 500/-' and the remaining are

Complete Yearly package.

Payment mode whichever Retailer wants to have, as of now you can keep Offline i.e. Cash.

Under ‘Shop Domain’, type in the Domain name.

Click on ‘Check Availability’.

If it is available, it will go ahead, else confirm with the SME & modify the domain name.

Click on Register Business.

It will take some time & then the web-store will be live.

The SME will get 2 mails - a Confirmation Mail with URL + ID/Password & Palenge Invoice.

Then Copy, Paste the new domain in the URL Bar, you will get the blank e-com web-site.

Click on Store Manager & give the ID, password. It will reach the Control Panel.

B. Upload Part: Service Offerings

Applications: Go to Applications & click on All Applications.

1. USER: This App allows User i.e. End Consumer registration and his/her management features to

SME web store. These users are termed as 'Shoppers' in the system.

- Click on Install.

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- Keep the E-mail activation ‘On’.

- Click on Activate, it will make this active.

- Click on Applications & All Applications.

2. ECOMM: This App allows End Consumers i.e. Shoppers to Shop online i.e. the Web-Store gets

opened for Public.

- Click on Install.

- Put ‘Tick Mark’ in front of “Send me an Email whenever a New Order is placed on my store”.

- Select Currency as INR.

- Against Cash on Delivery - Click on Settings & then Click on Activate. It will turn out to Green

& Active.

- Under CONFIGURE PAYMENT OPTIONS - ‘Tick Mark’ Cash on Delivery & in Drop Down

select the same.

- Click on Activate.

- Click on Applications & All Applications.

3. Cash on Delivery: This App allows Shoppers to shop with COD option.

- Gets covered in Point 2.

4. SKU {Stock Keeping Unit}: This App allows to assign a unique identifier, like Item-Code

etc. for systematic tracking of the Items.

- Click on Install.

- Give SKU Label as required by the SME. Generally it is ‘Item-Code’.

- Click on Activate.

- Click on Applications & All Applications.

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- You can check this. Go to Items & click on Edit (of a particular Item), “Item-Code” field will

be available, where in SME can put his own choice item-code.

5. Shipping: This App allows to connect with Delivery Providers.

- Click on Install.

- Select Shipping Label, basically which word SME wants to use i.e. Delivery, Shipping, Home

Delivery or any other. Meaning of all of them is one & the same.

- If ‘Tick Marked’ on Free Delivery, the delivery will be free of cost, else you need to select

whether shipping charges will be Per Order or Per Item. Generally it is Per Order (still confirm

with SME). Select Flat amt or %. Generally it is % (still confirm with SME).

- If ‘Tick Marked’ “Waive delivery charge on minimum order of Rs. “, you have to mention

the amt post checking with the SME. If the amt is 1,000/- for instance, the delivery charges will

be waived for the order >= 1,000/-.

- As of now, keep the “Enable Delivery Policy” unticked. This will be confirmed later.

- Click on Activate.

- Click on Applications & All Applications.

- When the End Consumer shops online, these charges will be added there.

6. Google Analytics App:

Firstly, Google offers a service namely “Google Analytics” which is a free service that can track

any website’s visitor’s traffic & make a report. For this one has to sign up an account in “Google

Analytics” & generate the Tracking ID. Then he has to go to his own Web-site & install the Google

Analytics App there. Paste the Tracking ID there & activate. By doing this, Google’s “Google

Analytics Service” will track his web-site’s visitors traffic & generate the report. This Report can

be checked in his “Google Analytics Service Account” (which he signed up).

Sign-up in “Google Analytics” can be done as follows:

- Go to http://www.google.com/analytics/

- If SME has G-Mail id, click on Sign in & enter his G-Mail id / password. OR

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- If he doesn’t have G-Maid id, click on Create an account & make the G-mail ID & then enter G-

mail ID / Password.

- Under Start Using Google Analytics, click on Sign up.

- Fill in the details & click on Get Tracking ID.

- Select the Country, Read & Accept Terms & Conditions.

- It will generate the Tracking ID.

- In SME's Palenge Web-Site, under Applications, Go to Google Analytics & click on Install.

- Paste the Tracking ID there & click on Activate.

- Google Analytics App will be activated.

- By doing this, Google’s “Google Analytics Service” will track his web-site’s visitors traffic &

generate the report. This Report can be checked in his “Google Analytics Service Account” (which

he signed up).

7. Stock Tracker: This App allows to keep a track of the items.

- Click on Install.

- Click on Activate.

- Click on Applications & All Applications.

- You can check this. Go to Items & click on Edit (of a particular Item), “Available Units” field

will be there, where in SME can put the no. of units available for that item.

8. Color Variants: This App allows to have different color product items to link with each other.

For e.g. you have one item of Linen White Shirt, but you also have two more colors in that i.e. Second

item of Linen Red Shirt & Third item of Linen Blue Shirt. All these 3 items can be linked so that when

the End Consumer clicks on one item to order, he will also be able to see other linked items small

images of different color. If he wants to go for some other color, he can click the other item & order.

- Click on Install.

- Click on Activate.

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- Click on Applications & All Applications.

- You can check this. Go to Items & click on Edit (of a particular Item). On Top Right hand side,

Color Variants button will be available. Click on that. Click on Search & Add Variant. A pop-up

window will get opened. Again click on Search and click on ‘+’ sign of the item you want to link &

click on Close below. You will be able to see that the item is linked.

- Now, if you actually want to check, go to View Sore & click on the Primary Item, you will be

able to see the other items small images besides it. If you want to order some other item, click on it

& add to cart.

- However, as of now preferable Theme is ‘Blue Star’ (under Store Settings) coz in that this

works fine. Team is working to make it possible in all themes.

9. Discounts: This App allows to give Discount on the items.

- Click on Install.

- Click on Activate.

- Click on Applications & All Applications.

- You can check this. Go to Items & click on Edit (of a particular Item). There is a discount tab

next to Basic Info tab, SME can mention either Disc % or Flat Disc amt there which will reflect in

the Home Page.

10.Guest Checkout: This App allows users to directly sign in without entering password.

- Click on Install.

- Click on Activate.

- Click on Applications & All Applications.

- You can check this when you try place an order.

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11. Payment Gateway:

Firstly, Payment Gateway (PG) provides the Service of Funds Transfer from Consumer’s Bank a/c

to Seller’s Bank a/c. This can happen thru Credit Card, Debit Card, Net Banking or COD (Cash on

Delivery). Now, to have this Service, following procedure is to be followed by the SME:

CC Avenue: web-site: https://www.ccavenue.com/ Ph.: 022 - 61666000/ 67425555

E-mail: compliance@ccavenue.com

- SME will have to sign up / register with CC Avenue so that his merchant a/c will get open with

them.

- Their Security team will scrutinize SME’s application, this takes about 24 - 48 hrs. On

approval, he will receive an e-mail notification from them with the good news and a link to

CCAvenue's payment page to verify.

- The approval email will also contain a list of documents SME needs to submit to validate his

business.

- SME needs to complete all of the above procedure within 7 days of receipt of formal approval

from CCAvenue.

- Once SME’s a/c is activated, his Nodal a/c gets created & he will get the confirmation of the

activation.

- For Charges & Any Other details, pls visit CC Avenue web-site.

Pay U Money: web-site: https://www.payumoney.com/ Ph: 0124 - 6793000

E-mail: merchantcare@payumoney.com

- SME will have to sign up / register with CC Avenue so that his merchant a/c will get open with

them.

- Documents submission. On approval, he will receive an e-mail notification from them.

- Once SME’s a/c is activated, his Nodal a/c gets created & he will get the confirmation of the

activation.

- For Charges & Any Other details, pls visit CC Avenue web-site.

Post that, on SME’s Palenge Web-Store that particular PG APP is to be downloaded so that all

the Payment Options get activated. Do the same & complete the PG installation.

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Store Settings:

Under ‘Store Settings’ & ‘Basic Settings’, Domain name will be there by default.

Enter Company name, Title & Description.

Select Time zone of Mumbai.

Browse & Choose logo for the Shop.

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Go to ‘Display Settings’. There you can change the Themes.

Featured Product Count means No. of Products SME want to display on the page. You can change

as per SME’s requirement.

Display Brands - If selected this as ON, Brands will get displayed on the Home Page.

Featured Brand Count means No. of Brands SME want to display on the page. You can change as

per SME’s requirement.

Page size is no. of the pages to be included on the site.

Facebook Setting : Select this as ON & under Application ID,

SME’s Facebook a/c’s Profile URL is to be pasted, that means when

SME logs into his Facebook a/c, he will have to click on his Profile

Photo, then the URL will get changed. Taking an example Say it

becomes https://www.facebook.com/profile.php?

id=10010835177854. So, you will have to paste the only Partial

URL i.e. profile.php? Id=10010835177854. By doing this, whenever

the End Customer clicks on any Item, down below Facebook Icon

will appear & there the End Customer can like the product. Leave

the Admin List blank.

Custom Pages Settings Select this as ON & under ‘Menu Title’, give the Title which SME wants.

By doing this, a new Button (with the Title selected by SME) will get created on the Home Page

along with various other Buttons like Home, Brands, Contact Us, About US. And once any New

Page is created (under “Page”), it will appear under this Button.

Click on ‘Save’.

Brands:

Click on Brands tab & click on ‘Add New Brand’.

Select Brand Title & give description if any.

Select Featured Brand.

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Browse & select Brand Image.

Click on ‘Save’.

Items:

Go to ‘Items’.

Click on ‘Add New Item’.

Thumbnail is the Small image of the item. Browse it & select the image.

Also Browse the Full image & select it.

Under ‘Basic Info’, give the Item Title i.e. exact Item name. Ideally, this should consist Brand

Name, Category, Sub-category & Item name. Reason is, by covering all these, the item becomes

more clear to the End Customer. Yes, by looking at Some Images you get to know everything about

it, but that is not the case for all the Images. Hence covering all the above is better.

Mention Price.

Once you select ‘Yes’ under ‘Featured on Home Page’, the item will appear on the Home Page.

Also pls select ‘Stock Availability’ option i.e. ‘In Stock’ or ‘Out of Stock’.

Under “Available Units”, the available no. of units of that Item is to be mentioned, so that once the

End Customer places the order, he will be able to order if the units are available. For instance, if the

Available Units are 100 & if any End Customer places the order of 1 unit which also gets delivered

& the SME changes the Order status to Delivered, the Available units will become 99.

Item-Code is what SME will have to decide what type of item code he wants to give to his items.

Select the Brand under to which this item pertains to under which it will appear.

Discount There is a discount tab next to Basic Info tab, SME can mention either Disc % or Flat

Disc amount there which will reflect in the Home Page.

Click on ‘Short Description’ & ‘Long Description’ and write Features of the item.

Click on ‘Save’.

Categories:

Go to Categories & click on ‘Add New Category’.

Give Category Name, Description.

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Click on Featured Category, then only the Category will appear in the Home page.

Click on ‘Save’.

Sub-categories:

If you wish to create Sub-Categories, First Click on Parent Category.

Then click on ‘Add Sub Category’.

Give Sub-category Name & Description.

Click on Featured Category, then only the Sub-category will appear in the Home page.

Then from the ‘Available Items’ select & move items to ‘Assigned Items’ which will assign the

Item to Sub-category.

Click on ‘Save’.

Pls note that if you want to directly assign the Items to Category, you can assign but only if that

Category does not have any Sub-category.

Pls note that once Item assigned to Parent Category, you cannot make any Sub-category under that

Parent Category.

About us:

Description about the Company whatever SME wants.

Contact us:

Under “Contact Email”, SME’s email is to be mentioned. Reason is when the End Customer fills in

his Contact details, the mail will come to SME’s mail id.

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“Contact Form Description” is the Heading of the Contact Form.

“Thank You Message” appears after contact message is submitted by the End Customer.

On Right hand side, under “Other Contact Details”, fill in SME’s Contact Person Name, Mobile

no., E-mail id etc.

Click on “Save”.

Pages:

If SME wants to create a new page, he can do it.

Give the Page Title & give the Page Contents as what SME require.

Click on “Save”, it will appear under the Menu Title button as explained in the Store Setting point.

Shoppers:

All those who have visited & registered will get listed under this tab.

Orders:

The details of the Orders received will be listed here. You can click on 'View’ to check the

complete details and to track the same. ‘Order Status’ is modifiable, so that you can change the

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status from ‘New’ to ‘In Process’ to ‘Shipped’ / ‘Delivered’. ‘Payment Status’ is also modifiable,

so that you can change the status from ‘Pending’ to ‘Paid’.

SME can also print the order slip. Once he clicks on any particular Order, there is a button “Print

Order Slip”. If he wants to include Service Tax / VAT, he can add the same in the Item Price & in

Description, he can mention that the Price is inclusive of VAT & Service Tax.

Click on View Store, you can check, Complete Palenge e-Commerce Web-Store is ready.

Upload their Products - say about 25-30. If they have more products, they can upload themselves as

you will be giving the training to them.

Training to them: Explain the Entire Upload Part to them. Also show them how End Customer can

place the order & how they can track. It is as below.

End Customers Placing Orders & Tracking by SMEs:

End Customer will visit the Web-Site & will click on the Item.

The Larger Image will get open.

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He will click on Add to Cart.

He will click on Shopping Cart on Top Right hand side & Place an Order.

It will ask for Login or Guest checkout.

If the End Customer is not an existing Customer, he cannot select Guest Checkout.

In that case, he will have to click on the New User, Fill in the details & create his ID/ Password.

Email verification link will be sent to his mail where he has to click on the link to confirm &

activate.

Post that he can either go by Regular Login or Guest Checkout. The difference between both is

in Guest Check-out he doesn’t have to enter the password. He can have quick login.

Post that he will fill in his Delivery Information.

System will ask for the Billing Information. If it is same, he can click on “Same as Delivery

Information”. All the details will be captured automatically.

He had to confirm the order.

Order no. will get generated.

The SME will get a New Order Received mail in his mail.

SME can also check the Order details in Store manager under “Orders”.

Post Delivering the Order & Cash collection, SME will have to make the Order Status as

‘Delivered’ & Payment Status as ‘Paid’ and save. After doing this status updation only, the Order

will get removed from “Orders” list.

SME can also print the order slip by clicking on “Print Order Slip”.

___________________________________________________________________________________

____________

If SME already has his own web-site, we can connect that web-site to Palenge & make it as e-

Commerce web-site. For that SME will have to provide the following:

1. Domain: That means their existing Web-Site name.

2. Control Panel URL: Site URL where domain was registered.

3. Username and Password: to access domain control panel.

Once you get the same, mail it to crm@palenge.com copying rfwestmumbai@palenge.com , the

needful will be done. Rest all Technical part remains the same.

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Chapter-4

Pricing Strategy at Palenge

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PRICING DETAILS:

Best Value Pricing Plans

Complete e-Comm Web-Store Offer :

** One Time TKH charge of Rs.3, 000/- also to be paid for Installation, Upload &

Training.

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Basic

Rs.1, 499/-

per month

500 SKU

Standard

Rs.1, 999/- per

month

2,000 SKU

Premium

Rs.2, 499/- per

month

20,000 SKU

Enterprise

** Chq will be favouring “Palenge Digital Marketing Solutions

(India) Limited".

** Since Promotional Offer going on - For First Month, SME can take the Portal by

Paying 500/- + One Time TKH charge of 3,000/-.

DAILY ACTIVITIES

Daily:

To Approach NEW SMEs for the Enrolments. • Keep Daily Target to meet 30 SMEs.

Review of Likely SMEs (visited earlier) & due for follow-up. Follow-up to them

Also till the time they say 'Yes' or 'No'.

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== Introduction & Explain them the Full Concept.

== Show them the Demo store.

== Explain them the Pricing.

== Give them the Brochure.

== Have their details filled in the Form.

If Retailer is Going Ahead :

== Collect the Payment as per the plan.

== Complete the Technical Work. Do Note Down the ID# which gets generated

at the time of Domain Creation.

== Tell them that the Receipt will be received by them on mail.

== Give them the Palenge Customer Care Details.

At EOD, send the Report of SMEs visited along with the Status & with the ID#.

Deposit the Cash or Cheque in Palenge's Bank A/c.

After completion of Trial period, to follow-up them & get them renewed for Complete

E-Comm Web-Store.

Collection of Payment Monthly & Deposit the Cash or Cheque in Palenge's Bank A/c.

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Chapter- 5

Research Proposal

Tittle of project: - Operative of e-commerce at palenge.com

What is a PROJECT?

A Project is a plan that has a beginning and an end. It has a specific Goals, condition and

responsibility. You can have a project in a community or in household.

Definition: project is a one time job that has a defined starting and ending dates, and a clearly

specified objective, or a scope of work to be perform, a predefined budget and usually a temporary

organisation that is dismantled once the project is completed”

- James P .Lewis

The term project this encompasses all such activities which activities which have some purposes,

goal or objectives.

Aim of the project: Project helps in SMART achievements of the objectives and the goals set by an

organisation. SMART here refers to.

-S-Specific

-M-Measurable

-A-Achievable

-R-Realistic

-T-Timeline

Expresses the things in most understandable and in presence format making it easier

for the leader to understand the contents in the project.

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It helps in enhancing the accuracy of the planning while forecasting and selecting

from the various set of the alternative, such as action plan, which is necessary for the

successful and the smooth attainment of objective.

The importance in the project lies that the fact that project gives the student first ever

exposure to the organisation.

It helps the student to acquire practical knowledge of the business.

It helps to know the various techniques and the methods adopted by the entrepreneur

to run the business.

To know how a businessman tackles the problems that arises and finds solution to

the problem.

OBJECTIVES OF Study

To study the behaviour of consumers towards Ecommerce

To identify the factors affecting consumer behaviour with regards to Ecommerce

Scope of the project:

It involves of gathering data, collecting as much information about the market, product

service, pricing technique, offering value to customers, creating potential customers and

profitable deals to the organization.

It relies on the mechanism of field survey and promotional activities.

Usage of E-commerce tools.

Effectively using ecommerce activities to promote organizations offerings and carving a

niche for the organization.

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Limitation of the study:-

The study confines to a specific areas of Mumbai.

It namely covers Dadar, Matunga, worli, and Prabhadevi.

Areas survey include Worli, Bhavani Shankar, Ghokale Road, Ranade Road, Savarkar Marg

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Chapter: 06

CUSTOMER DETAILS

SR NO.

BUSINESS NAMES CONTACT NO. STATUS COMMENTS

01 Retail Mills Cloth Stores 2238571466 NO NOT INTERESTED

02 Anuli 2238572080 YES AGREE

03 Pallari 2238535435 NO ALREADY DOMAIN HAVE

04 Hamas By Gulam Jilani Ansari

2238546468 NO NOT INTERESTED

05 Kadambaree 2238578793 NO NOT INTERESTED

06 Pramanik Retail  2224155588 NO NOT INTERESTED

07 Suvidha The Complete Family Shop

2238554364 NO NOT INTERESTED

08 Milap Sarees 2238572620 NO PRICE ISSUE

09 New Mahalakshmi Store 2238544399 NO NOT INTERESTED

10 ADNS Women Court 2238584425 NO NOT INTERESTED

11 Roop Sangam Traders 9619037110 YES AGREEE

12 Vikas Leather Works 9769434224 NO DELIVERY ISSUE

13 Cotton King 9821194833 NO PRICE ISSUE

14 Kamdar Emporium 9869470172 NO NOT INTERESTED

15 Purple Creation Pvt Ltd 2224371731 NO NOT INTERESTED

17 Asian General Stores 2224184790 NO NOT INTERESTED

18 Jam Design Centre 2238561462 NO NOT

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INTERESTED

19 M sons 2224100410 NO NOT INTERESTED

20 Prakash Staionery 9823485893 YES AGREE

21 Memsaab 9619037110 NO NOT INTERESTED

22 49 To 99 Gift Shop 7208611102 NO NOT INTERESTED

23 Top 10 Not Given NO NOT INTERESTED

24 Nalli's Silks 2224016165 NO NOT INTERESTED

25 Milap Saree Centre 2224166364 NO NOT INTERESTED

26 West View Baby Shop 2224148626 NO NOT INTERESTED

27 Ribbons and Ballons 2224032873 NO NOT INTERESTED

28 Giri Trading Agency Private Limited

2224122316 NO NOT INTERESTED

29 Sandesh Bengali Sweets 2224304908 NO NOT INTERESTED

30 Aroma The Cake Shop 2224339142 YES AGREE

31 VIP Park 2224465544 YES AGREE

32 Baba Wines 2224321313 NO NOT INTERESTED

33 West View Baby Shop 2224148626 NO NOT INTERESTED

34 Bharat clothes store 9022902293 NO NOT INTERESTED

35 Arahant steel center 2224221806 NO NOT INTERESTED

36 Sawantwadi store 9819484307 NO NOT INTERESTED

37 Akshay collection 2224226541 NO NOT INTERESTED

38 Gemini cards 2224223654 NO NOT INTERESTED

39 New fashion foot wear 2224222587 NO NOT INTERESTED

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40 Harp om sarees 2224221234 NO NOT INTERESTED

41 Shree omkar stores NOT GIVEN NO NOT INTERESTED

42 Gokul das sarees 2224227421 YES AGREE

43 Paramapara 9819264321 NO PRICE ISSUE

46 Ranakpur garment 9870401762 NO DELIEVERY ISSUE

47 Karunya 7666626889 NO NOT INTERESTED

48 Teajas garment 9167444917 NO NOT INTERESTED

49 Milan footwear 9773131305 NO NOT INTERESTED

50 Manav fashion 2232456214 NO NOT INTERESTED

38

6

32 1

OVERVIEW

NOT INTERESTEDAGREEPRICE ISSUEDEIVERY ISSUEALREADY DOMAIN HAVE

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Findings

According to customer details we met small retail shops and try to convince them to buy our product but mostly we got negative comments and some shopkeeper are interested.

E-commerce is a totally new concept in India and it has an excessive scope to rapidly growth in the Indian market.

Palenge is one stop solution for e-commerce and digital marketing that allows you to set up an online store to sell your goods. It lets you organize your products, customize your storefront, accept credit card payments, track and respond to orders — all with a few clicks of the mouse.

Palenge is web based ecommerce software. This means there’s no installation required and it works with all operating systems. We host Palenge so you don’t have to worry about installing, upgrading or maintaining any software or web servers.

While working with Palenge I had learn to interact with customers easily and fluent way

It gives us opportunity to learn how actually the market works and what does online marketing means and how it function

It is a good experience to learn some technical work such as creation of domain. In field work we daily mets shopkeepers and know their views and ideas.

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Chapter 07

Recommendation

To improve the delivery services or courier services

Palenge provide only cash on delivery but they should be modify online payment system and introduce debit card and credit card facility

To buy bulk amount of product and sell directly to the end consumer such like snap deal, quicker

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Chapter 08

Conclusion:

As many e-commerce industries are entering with new and innovative technique which increases the competition in the e-commerce market. Knowing the e-commerce market it is great challenge in e-commerce market. Customer satisfaction study would help to understand the importance of various factor influencing and contributing to satisfied customers of the company. It will help to company to improve their service quality.0

Conducing the project work was great learning experience, we have got lot of exposure of important aspects of corporate world which will help us in our professional life. I would also thankful to our franchise, Mr. Viral Shah who gives us opportunity to learn about E-commerce in a practical way.

I would also find many weak points in Palenge, such as delivery system, pay pal system which can be improved by company. As our company named as Palenge which mean “sab kuch paa lena” and as due to hard working one day the company will able to achieve its objective.

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