[#500distro] the billion dollar question
Embed Size (px)
DESCRIPTION[#500Distro] The Billion Dollar Question
The Billion Dollar Question
VP Product and Growth at Wealthfront
(Led LinkedIn’s Growth from 20M to 200M)
The Billion Dollar Question:
“Can the approaches learned at LinkedIn &
other web products make a product like Wealthfront
“People don’t talk about their money … You’ll never
make this viral.“
In 2013, we increased Wealthfront’s viral growth
by more than 100%.
“Double conversion rate? You’ve got to be kidding
me … You’re never going to do that! “
We increased conversion rate by 98% in roughly a
How did we do it?
Figure out your one (or few) key metrics
Watch and explore your data like a hawk. Be prepared for
IF YOU DON’T UNDERSTAND WHY
YOUR NUMBERS ARE MOVING, YOU ARE NOT DOING YOUR
Double down on what’s already working
IT IS EASIER TO BUILD ON A
STRENGTH THAN TO IMPROVE A WEAKNESS
IT IS EASIER TO GET AN ACTIVE USER TO DO MORE THAN TO GET AN INACTIVE
USER TO DO ANYTHING
Experiment, Experiment, Experiment
The Billion Dollar Answer
© 2014 Elliot Shmukler. All right reserved. Follow me @eshmu.
Thank You! Follow me on twitter: @eshmu
Find me on LinkedIn: www.linkedin.com/in/eshmu
Try Wealthfront here: https://www.wealthfront.com/( or here for a discount: http://wlth.fr/11bGkMx )
Nothing in this presentation should be construed as a solicitation or offer, or recommendation, to buy or sell any security.The information provided is for educational purposes only. Financial advisory services are only provided to investors who become Wealthfront clients pursuant to a written agreement, which investors are urged to read and carefully consider in determining whether such agreement is suitable for their individual facts and circumstances. Past performance is no guarantee of future results, and any hypothetical returns, expected returns, or probability projections may not reflect actual future performance . Investors should review Wealthfront’s website for additional information about advisory services.