5 Things Every Brand Should Do Now to Prepare for the New Facebook News Feed

Download 5 Things Every Brand Should Do Now to Prepare for the New Facebook News Feed

Post on 30-Oct-2014

343 views

Category:

Business

0 download

Embed Size (px)

DESCRIPTION

500 Social Media Marketing Tips, the #1 Amazon Bestseller: Amazon US: http://www.amazon.com/dp/B007L50HE6 Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6 Paperback: http://amzn.com/1482014092 Follow Me / Hire Me: http://www.facebook.com/500socialmediatips https://pinterest.com/500socialmedia/ http://www.twitter.com/500socialmedia/ http://uk.linkedin.com/in/andrewmacarthy http://www.andrewmacarthy.com 5 Things Every Brand Should Do Now to Prepare for the New Facebook News Feed

TRANSCRIPT

1. andrewmacart hy.comhttp://andrewmacarthy.com/andrew-macarthy-social-media/facebook-new-news-feed-what-marketers-brands-strategy-should-do-now-prepareFacebook announced a brand new look and feel for the sites News Feed yesterday;one that de-clutters the available space, works to give users easy access to thestories they find most interesting, and puts even greater emphasis on visuals such asimages and videos. Plenty of other blogs (not to mention Facebooks own) haveexplained all of the nitty gritty about the new design, so Ill not regurgitate that here.Instead, Im going to highlight what the new News Feed means for brands andmarketers, and 5 ways that they must prepare their strategy as it rolls out over thecoming weeks.Be Even More Visual 2. Any marketer will tell you that posts that include videos and photos receive moreengagement from fans on Facebook, and with the new design this message is evenmore important. To take advantage of the new News Feed design, Facebookencourages brands to optimize for high-resolution feed stories on both web andmobile by providing 600 X 600 pixel images (minimum 200 X 200 pixels).Maintain (Or Increase) Posting Consistency 3. The new Facebook News Feed allows users to filter the stories they see by category,from Most Recent, to Friends-Only, to Photos, Games, and Following (the latter whichis similar to the current Pages feed) - thats all the brand pages and public figures,including yours. When a user chooses the Following option, the stories will display ontheir News Feed in chronological order. With all that competition (not to mention thatyour posts can be completely filtered out), it is imperative that you continue to postengaging and shareable content on your page on a regular basis, both to encouragefan interaction and to make sure that your content is near the top of a usersFollowing feed when they look at it.Analyse Your Cover and Profile PhotosAs the above image shows, when a Facebook likes your page in the updated NewsFeed, the story that gets published to the News Feeds of their friends features aportion of your pages cover image and your profile photo too. Their friends alsohave the opportunity to like your page direct from the news feed, so make sure thatyour cover photo and profile image is as representative and compelling a reflection of 4. your brand as possible, to encourage more people to check you out.Claim Your Facebook Places PageThis pointer applies most to businesses with physical locations. If you haventalready claimed your Facebook Places page, now it is even more important to do sothan ever. When a user checks in at your location, the story that hits their friendsNews Feed features a map with your profile photo and business name pinned to it. Toboot, there are options to Like, Comment, and Share the status. Find out how toclaim your Facebook Places page here.Share and Promote Your Best ContentIt appears that Facebook is putting more emphasis on giving a spotlight to top-shared articles around the web. If youre not doing so already, now is a better timethan ever to use the social network as a way to promote your own content - blogposts, infographics, etc. - to try to bestow as much virality upon it as possible. 5. ConclusionIt remains to be seen whether brands on Facebook will see a real benefit from theupdated News Feed, or if greater filtering options for users means that content fromPages is pushed further to the sidelines. Either way, the best thing you can do rightnow is arm yourself with the knowledge you need to adapt, and start putting some ofthe information above into practice.