Prototyping

ali özkil, DTU, 2013

credits: keynotopia

A picture is worth 1000 words

A picture is worth 1000 words

A picture is worth 1000 wordsA prototype is worth 1000 pictures

Prototypes are

essential for product

development

What is a prototype?

What is a prototype?

Early version of an idea

Early version of an idea

Testa

ble

Why Prototype?

To answer questions and generate new ones

Validate your assumptionswillitblend.com

Visualize your ideasand share them with others

TeamInvestorsClientsUsers

Fail Early, Fail Cheaply

Philips Food Printer

Fail early, fail cheaply

Fail early, fail cheaply

The Worst Product Failure ever: the New Coke

The Worst Product Failure ever: the New Coke

The Worst Product Failure ever: the New Coke

Compare alternatives

What makes a good prototype?

Quick

Cheap

Minimal

Testable

Measurable

A good prototype is...

You can create multiple versions fast and iterate even faster

A good prototype is...Quick

You can create multiple versions fast and iterate even faster

You wouldn’t mind throwing it away and starting all over again

A good prototype is...QuickCheap

You can create multiple versions fast and iterate even faster

You wouldn’t mind throwing it away and starting all over again

No frills - contains core features only

A good prototype is...QuickCheapMinimal

You can create multiple versions fast and iterate even faster

You wouldn’t mind throwing it away and starting all over again

No frills - contains core features only

You can put it in front of people and have them try it out

A good prototype is...QuickCheapMinimalTestable

You can create multiple versions fast and iterate even faster

You wouldn’t mind throwing it away and starting all over again

No frills - contains core features only

You can put it in front of people and have them try it out

You can get the numbers behind what is working and what is not

A good prototype is...QuickCheapMinimalTestableMeasurable

you can do it !

you can do it !