41631 lecture 1 pt1 course intro

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  • 1. Welcome to 41631Innovation in Product Development - IntroductionThomas J. Howardthow@mek.dtu.dk Unless otherwise stated, this material is under a Creative Commons 3.0 AttributionShare-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in ProductDevelopment Department of Mechanical Engineering, Technical University of Denmark

2. Agenda08:00 Introduction to course09:00 Break09:15 Integrated Product Development09:45 Business Model Canvas10:15 Break10:30 Project Introductions12:00 - Close2 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 3. The DTU Teaching TeamCourse Responsible & Lecturer Thomas J. Howard, PhD, Associate Professor DTU-MEK, building 426 room 142thow@mek.dtu.dkhttp://www.thomasjhoward.com/Course Lecturer Jakob Bejbro Andersen, Entrepreneur CEO and Co-Founder of EdgeFlowhttp://www.edgeflow.dkhttp://www.edgeflow.dk3 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 4. The CBS Teaching TeamCourse Responsible & Lecturer Steffen Thilsted - Startup guy and tech entrepreneur (1calendar.com, Iconfinder.com, Birdback.com) Dedicated supervisor of groups from CBS choosing to work with the DTU patents.Course Lecturer Louise Harder Fischer Ext. associate professor CBS Independent writer, researcher speaker, consultant and process facilitator on issues of innovation, adoption processes and knowledge flows.4Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 5. Design in my Research5 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 6. Design in Practice6 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 7. Jakob Bejbro Andersen Graduate from DTU Design & Innovation. Thesis on utilizing wind resource in the built environment (2008). Co-founded EdgeFlow Aps in 2009 (www.edgeflow.dk). Co-founders: PLH Architects, SEED Capital (investor) & Henning Solfeldt Currently CEO of EdgeFlow. Has led the company through two full scale prototypes iterations, ... and three succesful funding rounds. Large network within the Danish entrepreneurship sector.7Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 8. Previous YearsInnovation in Product Development The course has been going for about 10 years with lots of owners and formats and is constantly re-inventing itself 2012 Jakob and Tom took over the course as a team and its now our passion and hobby Previous course outputs horse. 2012 the focus was on Start-ups Perhaps the most successful course ever for the venture cup Great student feedback but some were a little uneasy about the structure.8 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 9. This Year Innovation in Product DevelopmentThe course has been going for about 10years with lots of owners and formats and isconstantly re-inventing itself2012 Jakob and Tom took over the course asNew focus on high tech spin-outsa team and its now our passion and hobbyhorse.Teaming up with CBS to provide expertiseon the business development side2012 the focus was on Start-upsInventors and IPthe most successful course ever forPerhaps protection to ensuremeaningful projects cup real spin-outthe venture withpotentials 2013 student feedback but some were aGreatAim forlittle uneasy aboutmorestructure. more capital and the spin outs 9 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 10. Could be your last chanceto start-up/spin-out in a safe environment. Hopefully youll carry the mindset with you forever10Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 11. Reading Material Product Design and Development 5th Ed.The Lean Startup: by Ulrich and Eppinger. by Eric Ries. ISBN-13: 978-007340477-6. ISBN-13: 978-030788789-4.11Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 12. Homework As this course is 10 ects so you need to do extra work! You will have very few assignment of extra readingmaterial, but when it is asked for it is pretty essential! Instead you are asked to focus on: Applying what you are learning to developing yourproduct and business Get engaged in the entrepreneurial networks andevents around Copenhagen Practical and applied rather than theoretical, everythingshould be geared towards making your product better andyour business stronger.12 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 13. Who didnt complete the competencies survey?13Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 14. LecturesLectures: Tuesdays, 08.30 - 12.00 in Building 427 Room 119.Group work: Fridays, 13.00 - 17.00 - VARIOUS.The Lectures:1. 15/2 - Introduction to course and projects2. 12/2 - Intellectual Property and patenting3. 19/2 - Product/Business Development Processes4. 26/2 - Protovation5. 5/3 - Rapidprototyping and Additive Manufacturing6. 12/3 - Electronics prototypingFriday7. 19/3 - Mid Term Presentations8. 2/4 - User Interaction9. 9/4 - Concept Costing10. 16/4 - Design for Manufacture and Assembly Sessions11. 23/4 - Funding and Market Studies12. 30/4 - Video Pitch Creation13. 7/5 - Pitch Training14 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 15. DeliverablesProductBusiness Process(33%) (33%) (33%) Mid TermX VC Business XPlanProduct XReport Video(?) (?)(?) Investment XPitch ExamX X15 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 16. Deliverables Presentation in front of other groups describing Mid Term process and directions of your project. VC Business A joint deliverable with your CBS colleagues Plan(and inventor) using VC template. Product A 10 page report on the technical specifications Reportof your product (appendices are allowed). A 2 minute video either pitching for funding, Video promoting your product and selling your team and process. 5min Investment pitch in front or real investors Investment with cross examination. Get them hooked then Pitch get try to get their money. 15 minute presentation introducing your task, Examyour process and your final solution followed by 15minute cross examination.16 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 17. Agenda17 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 18. Group Work18 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 19. ?19 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 20. ENTREPRENEURSHIP SUPPORT SERVICES A list of useful support services for entrepreneurs and business start-ups Add to the list by visiting here: https://docs.google.com/present/edit?id=0AdeCnozdKOjKZGNjcjJmdjVfMjYxZGNkcTc1Y3o&hl=en_US20Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 21. Business Start-up Support Serviceshttp://www.foundable.dk/http://www.enterprise-europe-network.ec.europa.eu/http://di.dk/di/entrepreneur/Pages/Entrepreneur.aspxhttp://cse.cbs.dk/ http://ecorner.stanford.edu/ http://www.startvaekst.dk/vhhr.dkhttp://www.svforum.org/http://www.nxtgen.dk/en/home/FoundableActivities & resources for student entrepreneursVenture CupResources & business plan competitionhttp://www.venturecup.dk/CSEFree office space for student entrepreneursNext GenerationProof of concept money for student entrepreneursKbenhavns Kommune Courses in start-upConnect DenmarkSpringboard get ready to pitch for investorshttp://www.kk.dk/Erhverv.aspxOne year free membershipDansk IndustriSymbion Accelerace A fast-pace growth programme for tech startupsVksthus KBH Help for growth and potential growth companiesE Corner - Stanford2000 free entrepreneurship videos and podcasts http://symbion.dk/index.php?id=1411SVForumFree resources from Silicon ValleyEnterprise EU NetworkHelps make the most of the European marketplacehttp://www.connectdenmark.dk/ 21 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 22. Business Start-up Support Serviceshttp://www.cleantechpartnerskab.dk/ http://www.sortedam.com/ http://www.cphcleantech.com/innovationhttp://www.stardust-cbs.dk/StardustStudent Entrepreneurial NetworkSortedamInvestors and providers web-tech competenciesCleantech Partnerships between entrepreneurs/startups and established http://innovationsradar.dk/Partnerskaber companiesCleantech A cluster organisation offering different services toPartnerskaber entrepreneurs in the cleantech field.InnovationsradarResource for finding relevant funding sources22Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 23. Social Ventures Support Serviceshttp://www.socialokonomi.dk/ www.dansic.org Center for socialt entreprenrskab http://www.ruc.dk/forskning/forskningscentre/cse/SocialkonomiPolitical organisationCenter for Socialt Resources & business plan competitionentreprenrskabhttp://www.thehub.dk/ The HubOffice space for social entrepreneursKPH Projects Office space & project support for social entrepreneursDanish SocialNetwork, support and knowledge for student based socialInnovation Centerentrepreneurshiphttp://kph-projects.dk/ 23Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development2013Department of Mechanical Engineering, Technical University of Denmark 24. 24 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 25. The Startup Competition Participate by entering 10-15 pages50.000 DKK - 5 categoriesFirst prize 200.000 DKK Deadline: May 7thLots of feedback25 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 26. TheIdea CompetitionDescribe your business idea in2-3 pagesEvaluation and feedback from avery competent jury25000 DKK to the best idea ineach of the 5 categories26 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 27. Category Description Cleantech & Environment - energy efficiency, waste management, pollution reduction etc. Life Science & Medtech - biotech, pharma, medical devices, healthcare, biomaterials etc. Mobile & Web - apps, web services, search engines, augmented reality, NFC etc. People & Society - education, consultancy, marketing, services, tourism, social e-ship etc. Product & Technology - industrial design, devices, robotics, hardware, nanotech etc.27Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 28. Criteria Product & Service Market & Customer Industry & Competition People & Organisation Money & Feasibility Implementation28 BudgetOriginal material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013 Department of Mechanical Engineering, Technical University of Denmark 29. 29 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 30. Project Management https://podio.com/ https://innovation-and-product- development.podio.com/employeenetwork/30 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 31. The Importance of the Teamhttp://www.lionsrugby.com31 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development2013Department of Mechanical Engineering, Technical University of Denmark 32. Your Project Teams32 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark 33. ?33 Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development 2013Department of Mechanical Engineering, Technical University of Denmark