41631 lecture 4 pt3 protovation

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Protovation Prototyping products and markets Thomas J. Howard https://sites.google.com/site/thomasjameshowardhomepage/ [email protected] Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement: “Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark”

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Page 1: 41631 lecture 4 pt3   protovation

ProtovationPrototyping products and marketsThomas J. Howardhttps://sites.google.com/site/thomasjameshowardhomepage/[email protected]

Unless otherwise stated, this material is under a Creative Commons 3.0 Attribution–Share-Alike licence and can be freely modified, used and redistributed but only under the same licence and if including the following statement:

“Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark”

Page 2: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Agenda

08:30 – PSS

09:15 – Break

09:30 – Open Design

10:15 – Break

10:30 – Protovation

11:15 – Break

11:30 – Prep for Friday and new week

Page 3: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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The three Key disciplines of:Integrated Product Development (IPD)

Business

MarketProduct

Production

’Need’ Situation

Page 4: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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What are the remaining question marks and which are the biggest?

Business

MarketProduct

Production

’Need’ Situation

Do users want it ?

Will they pay that much ?

Is the market

that big ?

Does it look

good ?

Does it work ?

Cost and vol. of

production?

Desired properties

?

? ?

?

??

?

?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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?

Where are the big

question marks

Can a human powered centrifuge separate mercury from gold?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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• Geo Center

• Professor Kurt S Anderson

Lærke Holstebroe Jeanne Lønstrup

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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?

Where are the big

question marks

Will people upload their wind speeds?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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?

http://www.nytimes.com/interactive/2012/06/03/magazine/innovations-issue.html

Where are the big

question marks

Will transport services buy it?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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?

Where are the big

question marks

?

?

?

??

??

??

??

?

?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Alarm Bells

If the system requires a full role-out to be of any use to the customers or stakeholders.

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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What are your burning questions?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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What is a Prototype

?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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A model to test an aspect of a product’s

feasibility, dealing with the burning

questions

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Types of technical prototypes

– Proof-of-Principle Prototype

– Form Study Prototype

– User Experience Prototype

– Visual Prototype

– Functional Prototype

http://en.wikipedia.org/wiki/Prototype

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Proof-of-Principle Prototype

A proof of concept prototype is used to test some aspect of the intended design without attempting to exactly simulate the visual appearance, choice of materials or intended manufacturing process. Such prototypes can be used to "prove" out a potential design approach such as range of motion, mechanics, sensors, architecture, etc. These types of models are often used to identify which design options will not work, or where further development and testing is necessary.

In electronics this is sometimes: “built on a breadboard”.

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Dyson – 5127 prototypes

The hammer test

When James started out he tested prototypes by dropping them down a cast iron stairway at the back of his workshop. Simple but effective.

These days Dyson prototypes must endure 550 tests. Hoses are contorted and stretched. Cleaner heads are slammed into iron table legs. Performance is tested in temperatures as low as -20c in an environmental chamber. Things haven’t changed all that much though. Every 100th bin off the production line is whacked with a lump hammer just to make sure.

http://content.dyson.co.uk/insidedyson/default.asp

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Form Study Prototype

This type of prototype will allow designers to explore the basic size, look and feel of a product without simulating the actual function or exact visual appearance of the product. They can help assess ergonomic factors and provide insight into visual aspects of the product's final form. Form Study Prototypes are often hand-carved or machined models from easily sculpted, inexpensive materials (e.g., urethane foam), without representing the intended colour, finish, or texture. Due to the materials used, these models are intended for internal decision making and are generally not durable enough or suitable for use by representative users or consumers.

Page 18: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Form prototypes

http://cmuid.tumblr.com/page/2

http://www.dwell.com/articles/Dyson-Airblade-process.html

Cutting tools Dyson AirBlade

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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User Experience Prototype

A User Experience Model invites active human interaction and is primarily used to support user focused research. While intentionally not addressing possible aesthetic, this type of model more accurately represents the overall size, proportions, interfaces of a concept. This type of model allows early assessment of how a potential user interacts with various elements, motions, and actions of a concept which define the initial use scenario and overall user experience. As these models are fully intended to be used and handled, more robust construction is key. Materials typically include plywood, REN shape, RP processes and CNC machined components.

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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User Experience

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Visual Prototype

To capture the intended design aesthetic and simulate the appearance, colour and surface textures of the intended product but will not actually embody the function(s) of the final product. These models will be suitable for use in market research, executive reviews and approval, packaging mock-ups, and photo shoots for sales literature.

http://www.volvotips.com/index.php/general/gallery/daf-museum/

Volvo 340

http://www.e90post.com/forums/showthread.php?t=159

BMW 305

Page 22: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Functional Prototype

To the greatest extent practical will attempt to simulate the final design, aesthetics, materials and functionality of the intended design. The functional prototype may be reduced in size (scaled down) in order to reduce costs. The construction of a fully working full-scale prototype and the ultimate test of concept, is the engineers' final check for design flaws and allows last-minute improvements to be made before larger production runs are ordered.

Page 23: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Advance Passenger Train (APT)

Prototype

s are not

productio

n models!

Page 24: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Proof of principle prototypes

Oversights revealed by the Prototypes

Concept 1 Concept 2 Concept 3

– Awkward assembly – Awkward assembly – Lock insecurity

revealed

– Very small increments

for code

– Cannot work in all

orientations

– More flimsy than

anticipated

– Code revealed under

tube

– To release bars must

first be raised

– Supporting pin are too

small

– More flimsy – Awkward to adjust code – Awkward to adjust code

– Lock insecurity

revealed

– Lock insecurity

revealed

+ Simplicity realised

+ More discreet than

anticipated

+ More sturdy + Dimensionally suited

+ An effective visual

deterrent

+ Locks securely even

when code is <2mm out

Page 26: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Prototype vs Production Model

Prototype parts Extruded parts

T cutter would have been required for

this section

Instead of using a T cutter to form the extra lip Mill Square then fasten will screws.

Page 27: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Proof of principle/form prototype

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Mk. 9

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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User experience prototype

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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What about Market

Prototyping?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Sun cream on demand

What are the burning questions related to the market feasibility of this

product?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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The burning questions about market feasibility of sun cream

1. How much variety is required in SPF ?2. What are the primary locations for sales?3. Will customers change their mindsets/habits?4. How many (% & Vol.) people forget to bring SC?5. What are customers willing to do to receive the

product?6. What is the required dosing sizes?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Choose a couple of the questions and discuss how you could test the

feasibility using a prototype10mins

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Alarm Bells

If you can think of lots of people might want to buy the finished product/system but you can’t think of who would definitely be the first customer

Page 35: 41631 lecture 4 pt3   protovation

2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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Questions

?

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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For Next Tuesday’s Additive Manufacturing Lecture

You need to download...

Net fabb:  http://www.netfabb.com/download.php Cura: http://wiki.ultimaker.com/Cura 

And a CAD package (ideally SolidWorks).

Make sure one member of you team brings a laptop to the lecture with the above installed!

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2013Original material by Thomas J. Howard & Jakob Bejbro for 41631: Innovation in Product Development Department of Mechanical Engineering, Technical University of Denmark

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For Friday at the Innovatorium

13:00 – 14:20 Show and tell of your projects- At your table set up a small display of your project.- Bring a prototype and graphical images if you can- Look around the innovatorium and speak to people who will be able to help you out with your project (technicians/floor manager)- Find out about ordering materials, booking facilities and getting trained up on the equipment.

We may spend the rest of the semester in there so get to grips with it!

14:20 – 16:00 Talks on innovation and the innovatorium (Danish)

16:00–17:00 More show and tell with food and refreshments.