43 percent of B2C marketers with a documented strategy considered themselves e�ective, vs. 33 percent of those without.

-CONTENT MARKETING INSTITUTE

STRATEGY

36 percent of B2B companies with a documented content marketing strategy considered themselves very e�ective, three times more

than those without a documented strategy.-LINKEDIN TECHNOLOGY MARKETING COMMUNITY

MARKETING

43 percent of B2C marketers with a documented strategy considered themselves e�ective, vs. 33 percent of those without.

-CONTENT MARKETING INSTITUTE

84 percent of B2B marketers said brand awareness was a top goal.-CONTENT MARKETING INSTITUTE

68 percent of content marketers back original content over licensed content.-CONTENTLY

70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013.

-CONTENT MARKETING INSTITUTE

2014 2013 2014 2013

B2B B2C

Creating more engaging content was B2B marketers’ top initiative for 2014.-CONTENT MARKETING INSTITUTE

48 percent of B2C marketers and 42 percent of B2B marketers now publish more than once a week.

-CONTENT MARKETING INSTITUTE

PUBLISH

57 percent of organizations now have two or more people dedicated to content marketing.

-CONTENTLY

24 percent of organizations now devote 50 percent ormore of their budget to content.

-CONTENTLY

Facebook now drives 25 percent of all Internet tra�c.-SHAREAHOLIC

24 percent of organizations now devote 50 percent ormore of their budget to content.

-CONTENTLY

Facebook posts earn 340 percent more shares than each of the other four major social networks—except for food

content, which does better on Pinterest.-BUFFER

PostPublic

Facebook now drives 25 percent of all Internet tra�c.-SHAREAHOLIC

LinkedIn accounts for 21 percent of shares of high-engagement publications in the business vertical.

-BUFFER

63 percent of B2B marketers rate LinkedIn the most e�ective social media platform.

-CONTENT MARKETING INSTITUTE

51 percent of high-engagement publications are shared on Pinterest.-BUFFER

Pinterest drives 5 percent of all tra�c on the web, nearly three times as much as all non-Facebook social networks.

-SHAREAHOLIC

Facebook now drives 25 percent of all Internet tra�c.-SHAREHOLIC

Leaders in data-driven marketing are more than six times more likely than laggards to report achieving competitive advantage in increasing profitability

(45 percent vs. 7 percent) and five times more likely in customer retention (74 percent vs. 13 percent).

-FORBES

05

1015

2025303540

25 percent of Gen Z’ers left Facebook in 2014.-ADWEEK

47 percent of content marketers reported better campaign measurement and 33 percent reported better campaign ROI as the

primary benefits of using a tag management service.-EMARKETER

77 percent of marketers are confident in their data-driven approach.-MEDIAMATH

77%

Having a documented content strategy nearly doubles the chance that you’re successfully tracking ROI.

-CONTENT MARKETING INSTITUTE

CONTENT

25 percent of Gen Z’ers left Facebook in 2014-ADWEEK

B2B marketers cite web tra�c (63 percent) and sales lead quality (54 percent) as their top metrics.

-HUBSPOT

63% 54%

WEB TRAFFIC SALES LEAD QUALITY

Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return.

-HUBSPOT

69 percent of data e�orts are being focused on targeting of o�ers, messages, and content..

-MEDIAMATH

Inbound marketers who measure ROI are more than 12 times more likely to generate a greater year-over-year return.

-HUBSPOT

Marketers who have prioritized blogging are 13 times more likely to have a positive ROI.

-HUBSPOT

Kraft estimates that it generates the equivalent of 1.1 billion ad impressions a year and a four-times-better ROI through content

marketing than through even targeted advertising, according to Julie Fleischer, the company’s director of data, content, and media.

-AD AGE