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Marketing Stats. social media search engine optimization & blogging

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Are you ready for 2014? Learn about the current marketing trends and statistics in social media, blogging, and search engine optimization from MarketingXchange.

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Page 1: Marketing Stats

Marketing Stats.

social mediasearch engine optimization& blogging

Page 2: Marketing Stats

Social Media Social media has reached middle aged. The fastest

growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least

one social network.

State of Search

Page 3: Marketing Stats

Social Media Facebook, Twitter and Google+ are

the most popular social networks with search engine marketers. The second-most popular tier includes

YouTube, blogging and LinkedIn. The least popular major networks are Flickr, Tumblr and StumbleUpon.

B2B Infographics

Page 4: Marketing Stats

Social Media 70% of brand marketers

(and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving

direct response.

Heidi Cohen

Page 5: Marketing Stats

Social Media 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social

media.  War of Words: Myth-Busting Social Media, SEO & Content

Marketing

Page 6: Marketing Stats

Social Media 90% of Inc. 500 companies

use at least one major social media platform. And 62% say

social media is either “somewhat” or “very”

necessary to their growth.

Heidi Cohen

Page 7: Marketing Stats

Social Media 92% of small businesses say

that social media is an effective marketing

technology tool. They are evenly split on the

effectiveness of social media for attracting new customers

vs. engaging existing customers.

e-Strategy Trends

Page 9: Marketing Stats

Social MediaOf mobile searches, 40

percent occur on tablets and 60 percent on

smartphones.

Icebreaker Consulting

Page 10: Marketing Stats

Social Media Google conducts 30

million click-to-calls each month.

SmallBizTrends

Page 11: Marketing Stats

BloggingA whopping 95% of small

businesses view blogging as an effective

marketing technology tool–second only to email marketing.

15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers;

and 69% say blogging is equally effective for both objectives.

e-Strategy Trends

Page 12: Marketing Stats

Blogging57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have impacted their

purchasing decisions.

B2B Infographics

Page 13: Marketing Stats

BloggingBlogs are rated by

consumers as the third-most influential category of sites

influencing purchasing behavior (after retail

sites and brand sites) – yet they garner just 10% of social media

budgets. Pamorama

Page 14: Marketing Stats

SEO92% of SEO

practitioners say content creation is an

effective SEO tactic, and 76% regularly invest in

content creation. B2B Infographics

Page 16: Marketing Stats

SEO71% of marketers say that content marketing

has helped improve their site’s ranking in organic search, and

77% say it has increased website

traffic.

iMedia Connection

Page 17: Marketing Stats

SEOYouTube is the second-largest “search engine” by volume of searches. Don’t forget to optimize

videos for search.

WordPress Hosting SEO

Page 18: Marketing Stats

SEOMore than three-quarters (77%) of

mobile users use their smartphones and

tablets for searching and social networking.

imFORZA

Page 19: Marketing Stats

SEOLocal mobile searches

(85.9 billion) are projected to exceed

desktop searches (84 billion) for the fist time

in 2015

eMarketer