2020 fall&winter pr01. tradeshow€¦ · exhibition at this exhibition, we will gather brands...

2020 FALL&WINTER PR01. TRADESHOW PROPOSAL

© 2019 ONEO LTD. PR01. All Rights Reserved.

ABOUT


This project is about discovering new creators around the world, and from the center of Tokyo “Shibuya”, introduce the designers who will continue for tens and hundreds of years to come across Japan and overseas, by ONEO acting as the incubator under the concept –incubation of the brand-.

This group exhibition will be held in an unconventional approach by making each room of the hotel special like a showroom, to promote business matching among high quality buyers inside and outside the country, and members of the medias.

Title：PR01.TRADESHOWPeriod：2020/ 3/ 17 TUE.- 2019/ 3/ 19 THU.Venue： Cerulean Tower Tokyu Hotel 37th floorTarget： BUYERS / MEDIA / INDUSTRY INSIDERSExpected attendees ： Approximately 2000 (provisional) Sponsored by ：ONE O Ltd.Planning：PR01

TARGETS VISITORSDomestic and international buyers invited

DOMESTIC BUYERSBARNEYS JAPAN / BAYCREW'S / BEAMS / ESTNATION / H.P.FRANCE / JUN / nano・universe / RESTIR / RON HERMAN / SHIPS / STUDIOUS / TOMORROWLAND / UENO SHOKAI / UNITED ARROWS / URBAN RESEARCH / VIA BUS STOP / WORLD / ZOZO TOWN / ISETAN / Seibu Department Stores / Daimaru / Takashimaya / Tokyu Department Store / Hankyu Hanshin Department Stores / Printemps Ginza / Matsuzakaya / Matsuya / Mitsukoshi etc...

INTERNATIONAL BUYERS


AMORPH / ARTIFACTS / ASOS.COM.LTD / BAUHAUS / BARNEYS NEWYORK / BERG PTY LTD / boutiqueye / CHOCOLATE & PICKLES FASHION / CLUB 1981 / CLUB21 / CLUB DESIGNERS / COCOMOJO / Cocktail / Concrete / coup de foudre / COUVERTURE / DAIL / EVEN / FOUND / Galeries LAFAYETTE /GAMMA PLAYER / Handsome Corp / Hanwha Gallaria / H.Lorenzo / HOTEL V / I.T / Jeffery / JOYCE / JUMELLE / KABIRI / Lane Crawford / Lazzari / Le Bon Marche / Level 6ix / Liberty / LORENZO / LUUKS / MARAIS / Maria Luiza / Opening Ceremony / PEDE & STOFFER / Satine / SAUCE / SENSE / SEVEN DAYS / SHINE / SIDEFAME LTD FENIX GROUP / SPACE / SPACE MUE / SPR+ / STYLETRIEB.COM / TAIWAN GIVEN /The boon shop / Thimbloom / TUAN TUAN / Eslite Bookstore etc...

TARGETS VISITORSDomestic and international press and industry insiders invited

MEDIAASAHI / BRUTUS / CLUEL / commons&sense / ELLE / ELLE girl / Fashion News / Fashionsnap.com / FUDGE / gap press / GINZA / GISELe / GLITTER / GRIND / MAINICHI /men's FUDGE / MEN'S NON-NO / MODE PRESS / NHK WORLD / NIKKEI / Numero TOKYO / NYLON JAPAN / PERK / POPEYE / Safari / SENKEN / SO-EN / SPUR / SPUR.JP / THE SEN-I NEWS /UOMO / VOGUEgirl / WWD JAPAN / WWD JAPAN.COM / YOMIURI etc...

INDUSTRY INSIDERSJAPAN COUNCIL OF SHOPPING CENTERS / JAPAN DEPARTMENT STORES ASSOCIATION / Laforet HARAJUKU / LUMINE / MARUNOUCHI BLDG. / MINISTRY OF ECONOMY TRADE AND INDUSTRY / NAMBA PARKS / OMOTESANDO HILLS / PARCO / ROPPONGI HILLS / STORES ASSOCIATION / TAMAGAWA TAKASHIMAYA S.C. / TOKYO MIDTOWN / VENUS FORT etc...

FASHION INFLUENCER

AMIAYA / IKUMI / Motofumi ”Poggy” Kogi / Sara Mary / Rei Shito / Bunta ShimizuMADEMOISELLE YULIA / Misha Janette etc...


EXHIBITION

At this exhibition, we will gather brands that will become leaders to open up the possibility of fashion, and in a relaxing atmosphere like a salon, show the 2019AW latest collection and the worldview of the brand as installation art by making use of the hotel space, to create opportunity to match the brands and domestic and international buyers. Also, we will create a topic that the visitors will find interest in to increase number of visitors and spread information.

Cerulean Tower Tokyu Hotel 37F

・Cerulean Tower sweet 1room (233.3㎡)・Royal sweet 1room(158.6㎡)・Corner sweet 1room(85.3㎡)・Deluxe corner sweet 1room(74.5㎡)・Executive sweet 2rooms(74.5㎡)・Twin 3rooms (37㎡)


FLOOR MAPWe will reserve the entire 37F of the Cerulean Tower Tokyu Hotel for the exhibition. We will separate the rooms according to the concepts to show the latest collection.


ツイン

(37㎡)

(158.6㎡)233.3㎡)

(37㎡)

(74.5㎡)(37㎡)

(85.3㎡) (74.5㎡) (74.5㎡)

371737183720

3723

デラックスコーナースイートコーナースイートエグゼクティブスイート

エグゼクティブスイート

エレベーターホール3714

ツイン

ツイン

3701

3703

3706

3710セルリアンタワースイート

ロイヤルスイート

37Fフロア図面37F Floor mapTwin37㎡

Twin 37㎡

Twin 37㎡

Royal sweet158.6㎡

Executive sweet 74.5㎡

Cerulean tower sweet233.3㎡

Corner sweet85.3㎡

Elevator hall

Executive sweet 74.5㎡

Deluxe corner sweet 74.5㎡

INSTALLATION

Pursue the worldview of the brand in a different style from the runway.We will present the new creation by expressing the realistic ordinary life and the dreamy unrealistic life.

-Recruit brands for the installation+how to make the decision-

After the exhibitors are fixed, we will recruit participating brands, and make decision after careful consideration. For the production of the installation, we will proceed while making adjustment with each brand’s production company. The production fee for the installation will be paid by the participating brands.


MATCHING PROJECT

PR01.SHOWROOM

PR01 showroom covers wholesale trade for brands at Paris, Shanghai, and Tokyo. We support international brands by acting as the sales representative in Japan, and also support domestic brand’s global expansion. By using the wide network we have built with international and domestic buyers for shopping complex and multi-brand stores by operating retail and exhibition business within our company, we will gain market share of the brand.

OH! SHOWROOM

New surprises and excitement to the audience. We want to share how to see clothes and the designer’s way of thinking. Under this concept, director Yosuke Otsubo, who has seen brands all over the world, curated fashion brands mainly from USA and Europe. We offer one-stop-solution from branding to wholesale from a global point of view, by achieving executive marketing rights within the Asian market including Japan.

ONEO has 2 two showrooms. PR01. SHOWROOM presents each brand’s collection 4 times a year in Paris adapting with the buying season that has changed currently for the fashion business. We also present globally in Shanghai and Tokyo. For OH!SHOWROOM, we curate mainly international brands to present to the Asian market including Japan. By using the connection we established at our 2 SHOWROOMS, our SHOWROOM staffs will integrate buyer approach before the exhibition, communicate with buyers, and do market research. We will increase accuracy of the matching with the brands, support business between the buyers and the brands between the exhibition, and follow up after the exhibition.

PARIS SHANGHAI TOKYO


PROMOTION


We will promote to buyers and media participants over the world by making notification of the TRADE SHOW mainly to the medias related to the industry. We will also make individual approach to leading medias just before the TRADE SHOW.

FASHION MEDIA:ex. FASHIONSNAP.COM / FASHION MAG / MODEM ONLINE / WWD / Senken Newspaper and more

PR01.PRESS will strengthen the promotion to industry insiders

Individual approach towards industry related medias

Approach using owned SNS/mail magazine

Approach to influencer

PR01.Pressroom

At the pressroom in Harajyuku, we promote over 70 domestic and international brands and companies, with visitors such as stylists, editors, celebrities, models, bloggers, etc.

We will share the information to the 30,000 industry insiders on our list.

We will make approach to influencers inside and outside the country, so they can share the information on SNS and blog. From people related to the industry to the end-users, we will appeal widely for promotion of the exhibiting brands.

FASHION INFLUENCER:ex. AMIAYA / IKUMI / Motofumi Kogi aka ”Poggy” / Sara Mary / Rei Shito /Bunta Shimizu / MADEMOISELLE YULIA / Misha Janette and more

2020 SS PR01.TRADESHOW PROMOTION


■Publisher:WWD JAPAN（Industrial Media）

■Published Date:2019 10/28■Content:Q. How do you connect to sales after the show? A. Exhibition held around the venue immediately after the show.PR01.TRADESHOW moved from last season to Shibuya, where the main venue of Tokyo Collection is located.

2020 SS PR01.TRADESHOW PROMOTION


■Publisher: Senken News Paper（Industrial Media）

■Published Date:2019 11/6 ■Content:The innovation of Mode Style ladies brands.PR01. Tradeshow venue moved to Cerulean Tower Tokyu Hotel for the second time.In addition to the unisex street mode brands that have been featured and joint exhibitions from Taiwan, this time the number of beautiful ladies' brands has increased and the range has expanded.


VISION

Possibility of the future born at the exhibition

The sponsor ONE O Ltd. has PR / SHOWROOM / EVENT / SELECT SHOP / EC / production functions, therefore supporting the incubating brands to the second step after the exhibition is possible.

ECSHOWROOM SELECT SHOP

Leasing at PR01.PRESSROOM

Expansion of sales channel overseas at PR01. SHOWROOM

Open pop-up store

PR PRODUCTION

Sales at our EC at ZOZOTOWN

Arrange factory production

EVENT

Support fashion show

BRAND

TRADESHOW


FUTURE

What is beyond the incubation

Major brand of the next generation in Japan - DRESSEDUNDRESSED –They started their career in 2009, and this year will be their 10th anniversary.They are one of the brands that made great progress by taking the second step after they exhibited at the PR01.TRADESHOW.

SELECT SHOP PR EVENT

DRESSEDUNDRESSED

TRADESHOW

PR01.PRESSROOMでのリーシング

東京コレクションでのファッションショーを

サポート

CANNABISでの取り扱い


PLANFASHION TYPE ABasic display plan.Various mens, ladies, unisex wear brands will line up.

※If PR01. TRADE SHOW decided there are danger with the construction/decoration, we will ask to remove/change the design.※Construction/decoration that will divide the upper space of the room like a roof is prohibited by the fire defense law.※We will charge for repair cost separately after the exhibition, for any destruction/damages done by the decoration.

Detail of exhibition space

Display rack

Hanger rack : 2 racksDepth 46cm(provisional)Height 151cm (provisional)Width : 110cm (provisional)Maximum weight : 20kg (provisional)

Floor Use the hotel floor as it is.

Use lighting of the hotel as it is.*There will be spot lights （provisional)*There will not be 1 lighting for each booth

Hanger rack 2 racksExhibition fee 200,000yen (+ tax)

Price

Lighting

Interior picture as of January, 2019.By the time of the exhibition, the interior will be different due to renewal.

※Height restriction Height restriction for putting up display items needs consultation according to the booth design. ※Adjacent decoration Please construct so that there are no inconvenience with your adjacent booth.※Floor For safety reasons, direct construction on the wall is prohibited.

2020 fall&winter pr01. tradeshow€¦ · exhibition at this exhibition, we will gather brands...

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