2016 hong kong talent trends webcast
TRANSCRIPT
2016 Hong Kong Talent Trends Data on How Candidates Want to be Recruited
Use
for a
lignm
ent
Colors to use for regions:
1. Global: dark purple 2. NAMER: blue 3. LATAM: purple 4. EMEA: teal 5. APAC: red
HousekeepingEveryone on the line is muted
Please type questions into the chat box addressed to All Panelists
Dedicated Q&A at the end
The presentation and recording will be sent via email after the webcast
Dial in now to listen to the webcast.Toll free call in number:�Hong Kong: 800-96-3828
Use for alignment Use for alignment
Meet your speakers
3
Nathan KhanEnterprise Solutions ManagerLinkedIn Hong Kong
Jeff WongEnterprise Solutions ManagerLinkedIn Hong Kong
About LinkedIn’s Annual Talent Trends Survey
4
610 Full-time or part-time professionals
What we asked: ü How open they were to a new jobü What they wanted to know about a company & jobü What resources they used to change jobs
26000+
Hong Kong
Global
73% Are citizens of Hong KongWomen Men
66% 33%
Use for alignment Use for alignment
Agenda
5
Use
for a
lignm
ent
Almost everyone wants to hear from you1
What candidates want to know2
Where to find them3
Use for alignment
NOTE TO EDITOR: There are invisible boxes around each chapter name, to hyperlink to that page in this report.
1�Almost everyone wants
to hear from you
Use for alignment
Use for alignment
6
Good news:�Almost everyone is open to your opportunities
7
0.5
93%
Of Hong Kong professionals say they are interested in hearing about new job opportunities.
Whether or not someone is an active or passive candidate, they want to know about your open jobs.
95% 93%
92% 90%
China Hong Kong Japan India
Most interested in hearing from companies
88% 87%
86% 84%
US Australia United Kingdom
New Zealand
Least interested in hearing from companies
Global average: 90%
Key challenges:�Hong Kong has less active talent than other countries
8
0.5
0.5
Whether or not someone is an active or passive candidate, they want to know about your open jobs.
67%
Passive Talent
33%
Active Talent
Professionals (Hong Kong)
Most active talent: Least active talent: Global average: 36%
56% 53% 52%
Qatar United Arab
Emirates
North Africa
23% 22% 22%
Japan China Taiwan
33%
Hong Kong
Although only 33% Hong Kong professionals are actively searching for jobs, the vast majority of professionals in Hong Kong are interested in learning about new opportunities. In a dynamic economy and rapidly changing talent market, people in Hong Kong keep their eyes open for new opportunities.
Most are interested but…
1. What do they want to know?2. How will they find you?
9
2�What candidates �
want to know
10
Use for alignment
Use for alignment
What candidates want to know most�about your company
11
2. Perks and Benefits
57%
0.5
76%
1. Culture and values 3. Product or services
Hong Kong
66%
Global
Hong Kong
54%
Global
52%
48%
Hong Kong
Global
Direct advice from candidates on what to share about your company
“Give a real picture of the company working environment, not the usual made-in-heaven company profile.”
Give an honest perspective
“I would like to hear the positives and negatives from real professional staff members — not the marketing gloss from the CEO or marketing office. Real people. Real jobs.”
Share employee views
“Share what makes the company different from its competitors and why a potential candidate should apply for the position.”
Explain what makes you different
“Information about the strategy/vision and ambitions of the company — not just the headlines, but HOW they will achieve their ambitions/vision.”
Talk about the company vision and strategy
11
“Give a realistic day in the life of a person in that job. Good and bad. No job is perfect and I know that certain bad things can be lived with and certain bad things cannot.”
Day in the life
Use for alignment
Use for alignment
Hone the message about your company and careers
1. Describe your culture, perks, and vision in a memorable way.
2. Clarify career growth opportunities
3. Connect interviewees with employees who can tell them about a day in the life
Use for alignment
Use for alignment
3�Where to �
find candidates
Use for alignment
Use for alignment
15
The top ways people land a new job
16
0.5
41%
39%
34%
22%
28%
39%
32%
30%
Apply through a third party recruiter or staffing firm
Through an employee they know
Apply through third-party website or online job boards
Social professional networks (e.g. LinkedIn)
Hong Kong Global
© 2016 LinkedIn Corporation. All Rights Reserved. |
Member
Personas Seniority
Reach targeted professionals globally through our unique targeting filters
Groups Degree Skills Job Title
Company Size
Industry Function
Convert qualified candidates into hires
RecruiterInMails
Executive summary
0.5
0.5
20
Almost everyone is open to your job opportunities. 93% of professionals in Hong Kong said they are interested in hearing about new job opportunities.
1 Things they want to know more about your company. The top 3 things candidates in Hong Kong want to know about a company are its culture, perks, and products and services.
2 Once you have the right message, share it through the right channels.
The most common ways professionals in Hong Kong land a new job is through social media, employee referrals, online job boards, and head hunters.
3
Use for alignment
Use for alignment
21
Questions?We will send you a link to the recording and the slides of this webcast.
Contact us if you’d like to find out more about LinkedIn Talent Solutions.
Nathan KhanEnterprise Solutions ManagerLinkedIn Hong [email protected]
Jeff WongEnterprise Solutions ManagerLinkedIn Hong [email protected]
Andy HuMarketing Manager, North [email protected]
