talent trends north america: what’s on the minds of the professional workforce | webcast

Talent Trends What’s on the Minds of the

Professional Workforce

April 2014

While you’re waiting… download http://lnkd.in/TTreport

Meet your presenters

2 LinkedIn ©2014 All Rights Reserved

Maria IGNATOVA

Content Marketing Manager

Leela SRINIVASAN Director of Marketing

Tweet your favorite insights with #hiretowin

We surveyed 18,000+ fully-employed

professionals in 26 countries

3 LinkedIn ©2014 All Rights Reserved #hiretowin

Active vs. passive

How would you describe your job search status?

Open to talking to a recruiter

Completely satisfied; don’t want to move

Reaching out to personal network

Actively looking

Casually looking a few times a week

5

12%

13%

15%

45%

15%

#hiretowin

vs. 20% in 2012

LinkedIn ©2014 All Rights Reserved

Countries with unusual levels of active candidates

0% 25% Global average 50%

16% Sweden

18% Norway

18% Russia

29% Indonesia

42% India

44% UAE

Low Outliers

High Outliers

6 #hiretowin


Countries with unusual levels of approachable

candidates*


78% Turkey

79% United States

79% New Zealand

89% Spain

89% UAE

90% Indonesia

* All professionals except those who

are perfectly happy in their jobs

Low Outliers

High Outliers

7 #hiretowin


Don’t be put off by

passive candidates!

They can be surprisingly

approachable.

• Be relevant – why them?

• Get them to say yes to the

next conversation

• Avoid being transactional;

build long-term relationships

To find the right professionals faster, test drive LinkedIn Recruiter

Job satisfaction

How satisfied are you with your current role?

Very dissatisfied

10

Somewhat dissatisfied

Neither satisfied nor dissatisfied

Very satisfied

Somewhat satisfied

27%

45%

14%

10%

4%

#hiretowin LinkedIn ©2014 All Rights Reserved

Countries with unusual levels of satisfied

professionals*


63% Turkey

65% Japan

67% Italy

83% Sweden

81% Norway

84% Indonesia

Low Outliers

High Outliers

11

* Those who are either “very satisfied” or

“somewhat satisfied” with their current role


Countries with unusual levels of “very satisfied”

professionals

Low Outliers

High Outliers


15% Russia

16% China

17% Italy

39% Canada

43% Netherlands

39% Sweden

12 #hiretowin


Employees are more

satisfied than you

think.

However, satisfaction

is no guarantee of

loyalty...

Passive vs. active job

satisfaction

How satisfied are you with your current role?

8% Dissatisfied

12% Neither

80% Satisfied

Passive Active

28% Dissatisfied

20% Neither

52% Satisfied

15 #hiretowin


As an employer, don’t

take your people’s

loyalty for granted.

50% of job applications on LinkedIn are from people not actively searching for jobs.

As a recruiter, make

sure you get your

opportunities in front

of the right talent.

Q. Where in the world are people most passionate

about their work?

a. United Kingdom

b. United States

c. Japan

d. India

e. France

What motivates people to

switch jobs?

Top 5 motivations for changing jobs for

active candidates


Motivations Global US Canada Brazil

Greater opportunities for advancement 31% 26% 33% 54%

Better compensation & benefits 30% 29% 27% 34%

More challenging work 26% 21% 23% 19%

Better fit for skill set 25% 29% 35% 22%

Increased learning opportunities 22%

Improved work/life balance 20% 19% 26%

#hiretowin

Top 5 motivations for changing jobs for

passive candidates


Motivations Global US Canada Brazil

Better compensation & benefits 43% 55% 44% 51%

Better work/life balance 31% 30% 37% 33%

Greater opportunities for advancement 23% 21% 23% 37%

More challenging work 21% 18% 19%

Better fit for skill set 21%

Increased job security 20%

Increased learning opportunities 19% 20%

More recognition for contributions 17%

#hiretowin

Don’t waste your time

emphasizing these job

aspects

5 things active candidates don’t care about in a job


Things candidates don’t care about Global US Canada Brazil

Improved job title 33% 38% 47%

Better office location (commute, city) 29% 25% 29% 31%

Unhappy with current team 28% 27% 30% 33%

Stronger relationship with manager 25% 32% 22% 25%

Personal reasons (family, health, etc.) 19% 17% 22%

To have a greater impact 30%

More decision making authority 22%

#hiretowin

5 things passive candidates don’t care about in a job


Things candidates don’t care about Global US Canada Brazil

Improved job title 49% 56% 55% 30%

Better office location (commute, city) 33% 30% 31% 31%

Increased job security 22% 20% 25%

Stronger relationship with manager 21% 23% 19% 36%

A better alignment w/ company/culture values 19%

More impactful role 42%

More recognition for contributions 22%

Increased decision making authority 19% 18%

#hiretowin

You can’t be a great

recruiter without being

a great listener.

Don’t sell on title and

compensation alone.

Know your individual

candidates and what

they want.

Take great notes. Reference them before each conversation and share with your interview team.

How important is talent

brand?

Talent brand is most important globally…

56% 20% 17% 7%

Reputation as a great place to work

Reputation for great products and services

Reputation for great people

Reputation for being prestigious

27 LinkedIn ©2014 All Rights Reserved #hiretowin

Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand?

a. Brazil

b. Turkey

c. Canada

d. China

e. France

Q. In which country do professionals say they are more concerned with a potential employer’s prestige than with its talent brand?

a. Brazil

b. Turkey

c. Canada

d. China

e. France

None of the above. Talent brand rules everywhere!

…and in fact, in every country

0%

10%

20%

30%

40%

50%

60%

70%

Austr

alia

Bra

zil

Ca

nad

a

Ch

ina

De

nm

ark

Fin

land

Fra

nce

Germ

any

Ho

ng K

on

g

India

Indon

esia

Ita

ly

Japa

n

Ma

laysia

Ne

therl

and

s

Ne

w Z

eala

nd

No

rwa

y

Ru

ssia

Sin

gapo

re

South

Afr

ica

Spain

Sw

ede

n

Turk

ey

Un

ite

d A

rab E

mira

tes

Un

ite

d K

ing

dom

Un

ite

d S

tate

s

Reputation as a great place to work

Reputation for great products and services

Reputation for great people

Reputation for being prestigious


% o

f T

ota

l C

ount of V

alu

e

#hiretowin

If you’re investing in

your talent brand,

you’re on the right

track… but you’re also

not alone.

• What makes your company

special? Listen to candidates

and employees

• Consider all touch points

• Showcase your own people

Build a compelling candidate experience on LinkedIn, leveraging free and paid solutions together

How professionals stay on

top of their careers

Ongoing career management is the new norm

11%

89%

No activity in last 30 days

Actively managed career in last 30 days

33 #hiretowin


Top 5 career management activities

34

Career management activities Global US Canada Brazil

Engaged in professional networking 47% 58% 57% 44%

Edited resume and/or professional profile 46% 49% 44% 49%

Researched ways to update skills 44% 46% 44% 45%

Researched companies that interest me 40% 40% 39% 39%

Received a message from a recruiter 39%

Heard about a job from colleague, friend

or family 39%

Researched new career opportunities 39% 43%


5 least popular career management activities

35

Career management activities Global US Canada Brazil

Interviewed for a new job with current

employer 6% 4% 5% 8%

Applied for a new job with current employer 8% 6% 6% 11%

Contacted recruiter/hiring manager to follow

up on a job application 11% 12% 12% 13%

Contacted recruiter/hiring manager to learn

more about career opportunities 13% 13% 12% 15%

Explored a new job with current employer 14% 13% 15%

Interviewed for a new job with a different

employer 12%


Put yourself out

there – as a

company and as a

recruiter.

Even passive

candidates are

doing a lot more

than you think.

Closing observations

We’re here to help you find, engage and hire exactly the right talent.

Strategic Sourcing

and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

More details at talent.linkedin.com

Questions?

39

Contact the LinkedIn Talent Solutions

Team at

[email protected]

See more details on our solutions

talent.linkedin.com

Stay on the cutting edge with our blog

talent.linkedin.com/blog

Follow us on LinkedIn

linkedin.com/company/linkedin-talent-

solutions

Follow us on Twitter

@hireonlinkedin


Access the stats for all 26 countries: http://lnkd.in/TTreport

http://lnkd.in/TTreport



talent trends north america: what’s on the minds of the professional workforce | webcast

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