Pam Hoadley   Talent Brand Consultant, LinkedIn   LinkedIn

Your Roadmap to Become a Strategic Talent Acquisition Organization

  Kara Yarnot   Founder & President Meritage Talent Solutions

Nothing we do is more important than hiring and developing people.

- Lawrence Bossidy, Former COO of GE

Strategic

Strategic Talent Acquisition Organization

Traditional

Proactive

Quality focus Sourcing excellence

Targeted talent brand

Seat at the table

Strategic

Getting to strategic requires a journey

Reactive Quantity focus

High cost Active candidates

Transactional

Proactive

Quality focus Sourcing excellence

Targeted talent brand

Seat at the table

Traditional

Strategic Talent Acquisition Roadmap

Developing

Proficient

Strategic

Traditional

Brand

Jobs M

etrics Sourcing

Reactive, limited ability to source independently

In-house sourcing capabilities with proactive

pipelining

Team-wide pipelining with engaged talent

communities

Post-and-pray Targeted engagement

to attract highly qualified candidates

Talent segmentation and prioritization

Tailored messaging for priority talent segments

Established metrics and benchmarks

Proactive community building and targeted

content at scale

Build internal capabilities to focus on passive talent

Jobs on niche boards and social platforms

Authentic and consistent talent brand story

Data driven decision making

Talent Flows

#InTalent

Talent Flows

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Company

Sourcing

Developing Proficient

Strategic

Traditional

Sourcing

Reactive, not sourcing In-house sourcing Team-wide

pipelining Building internal

sourcing

Identify Talent Pools Pilot

Measure

Jobs

Developing Proficient

Strategic

Traditional

Jobs Post-and-pray Fully targeted posting

Full segmentation and prioritization

Jobs on targeted platforms

Identify Sources Engage Pipelines

Brand

Developing Proficient

Strategic

Traditional

Tailored messaging Communities and

targeted content at scale

Defined brand

Brand

Talent Brand Index

#InTalent

Talent Brand Index

264,362 Engaged

1,873,354 Reached

18% 17% 15% 14%

11% 9%

Employer of choice Weaker employer brand

4/6

19%

15% 13% 12% 11% 11%

US Canada Arg India France UK

Easiest More difficult

23%

18% 18%

15% 13% 12%

Eng Ops Mktg Media Comm

Sales HR

Easiest More difficult

Brand

Developing Proficient

Strategic

Traditional

Tailored messaging Communities and

targeted content at scale

Defined brand

Brand

Build Partnerships

Identify Goals

Define Brand

Metrics

Developing Proficient

Strategic

Traditional

Metrics

Established metrics

Data driven decisions

Getting Started

Identify Where You Are on the Roadmap

Find Sponsors / Supporters

Determine 2 Specific Steps You Can Take

Questions?

www.meritagetalent.com www.talentchatter.com www.linkedin.com/in/karayarnot @klyarnot

Kara Yarnot Founder & President