TALENT SOLUTIONS

Talent Solutions

Improve Your Talent Brand

and

Recruit More Efficiently

January 14th 2014

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Hi! Nice to meet everyone…

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*Based on Estimates from the International

Telecommunication Union

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“Word of Mouth” is now

“Word of the Masses”

*Based on Estimates from the International

Telecommunication Union

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News and commentary, both good and bad, travels

faster than ever before fueled by Social Media

The Good

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News and commentary, both good and bad, travels

faster than ever before fueled by Social Media

And Bad…

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So where do you plan to

eat next???

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Companies spend BILLIONS of dollars per year marketing to

win your loyalty and dollars, but what about the people most

important to a company???

How important is what your employees or prospective

employees think about your company?

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“Company Brand” vs. “Talent Brand”

“Want to grab some coffee?”

“Let me look that up on the

internet…”

“Could you please pass me a

tissue?”

These are all great Company Brands but it tells you nothing about what they are

like to work for, this is where your Talent Brand comes in…

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So what do I mean when I refer to “Talent Brand”?

Company Brand

What the company says/markets about

its products or services. Word of mouth

products endorsements from your social

circle.

Influences purchasing behavior

Talent Brand

What do people’s public actions say about

your company? What does talent think and

share about your company as a place to

work? Highly social and public.

Influences consideration as an employer

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Sure there are employee surveys…

But this only provides a glimpse into what current employees think

not the company’s perception outside of it’s own walls.

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So Why is Talent Brand Important???

Companies with a Strong Talent Brand benefit through:

Companies with a Weak Talent Brand likely experience:

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So Why is Talent Brand Important???

Companies with a Strong Talent Brand benefit through:

Companies with a Weak Talent Brand likely experience:

A strong pipeline of

people willing/desiring

to work for a company

Large number of

employee advocates

Healthy percentage of

employee referrals

Easier overall

candidate conversion

Lengthier time to fill

Weaker referral pipeline

Potentially lacking

company culture

More significant

employee

turnover/attrition

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“How can I use LinkedIn to better promote my

company’s Talent Brand?”

How to Change or Promote

your Talent Brand How to Measure Your

Talent Brand

2 Categories

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How to Change or Promote Your Talent Brand

- Target Followers of Your Company with Status Updates

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Coming Soon… Sponsored Updates for Recruiting

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Examples of great Sponsored Updates

Questions: Pertinent, relevant

question, interactive delivery, curated

content

Opinion: Expert opinion on the world

of work – relevant, tech-focused,

authentic

Experience: Aspirational content,

exclusive & relevant to the brand

Advice: Free business & career

advice, targeted to management &

relevant to brand specialism

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Use your real name

Write a headline

Include a photo

Include links (social channels, career page, etc.)

Create a vanity URL

Update your status regularly

Personalize your profile – this is your personal

and professional brand, not your resume

How to Change or Promote Your Talent Brand - It can start with just your profile

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How to Change or Promote Your Talent Brand - Employees are the Best Advocates

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“How can I use LinkedIn to better promote my

company’s Talent Brand?”

How to Change or Promote

your Talent Brand How to Measure Your

Talent Brand

2 Categories

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Data is unbiased, ongoing, unemotional and accurate

The good news?

Talent Brand sentiment can be derived by the public

actions and data generated on LinkedIn

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With 259+ million users

LinkedIn is making this

data useful everyday

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So how can LinkedIn use it’s data to help our clients

measure what the world thinks of their Talent Brand?

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So how can LinkedIn use it’s data to help our clients

measure what the world thinks of their Talent Brand?

The answer: LinkedIn’s Talent Brand Index

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We first assess two important elements of your

employer brand: Reach and Engagement

Talent Brand Reach

Talent

Talent that’s familiar with you as an employer

Talent Brand Engagement

Talent that is interested in you as an employer

Researching company and career pages

Following your company

Viewing jobs and applying

Viewing employee profiles

Connecting with your employees

1,446,290 members

members

220,081

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Talent

With this information we can generate an index

which indicated what percentage of people who are

aware of your company actually engage with it…

Talent Brand Index

= Talent Brand Engagement

Talent Brand Reach

15%

Talent Brand Reach

Talent Brand Engagement

1,446,290 members

members

220,081

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We can then compare your Talent Brand Index across

your competitive landscape by Company, Function

and Geography

Your Talent Brand Index is also something we can

measure over time rather than just a point in time

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So how is Talent Brand Index being put into action

today…

Looks at their Talent Brand competitive

benchmarks to determine how they should

recruit against their competitors

Tracks their Talent Brand score over time to

help determine what recruiting strategies are

working and what is not

Includes their Talent Brand score in their

annual shareholder report

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So how can YOU put your Talent Brand Index into

action today…

Measurement: If you can’t measure it you

can’t fix it. Use your TBI trend to determine

what is working and what is not.

Action: Use Targeted Company Status

Updates, LinkedIn Media and Employees to

cause change or reinforce public perception

Results: Share throughout the leadership

team as an internal metric and track over

time.

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Helpful Links

LinkedIn Talent Brand Playbook

• http://talent.linkedin.com/employerbrandbook/

Targeted Status Updates How To Video

• http://lnkd.in/TargetedUpdates

Your Talent Brand Index Report and Scorecard

• Send request to your Relationship Manager