2. affiliate konference / postview a retargeting v affiliate marketingu
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Real Solutions for Digital Marketers,
brought to you by ValueClick Media
Advertiser Solutions
Date
27.11.2012
Presented by
Heike Schneider
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Agenda
• ValueClick Company Overview
• ValueClick Media Content Network
• Postview: View Performance Advertising
• Retargeting: Retargeting on a Product Base
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Advertiser Solutions Who is Valueclick?
F o r e a c h
c a m p a i g n
t h e p e r f e c t
s o l u t i o n
ContentNetwork Video Advertising Mobile
Affiliate Programs
Lead Campaigns
Fashion Network
CJ Software
CJFASHION
CJ Programs
CJ Campaign
ContentNetwork
Mobile
Publisher Model:
Post View
Retargeting
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Content Network Reach and Quality
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Gobal Content Network
Reach your audience More than 8.500 Websites
• Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach
• International: 8.500+ Websites, 594 Mio. Unique Users
Network Quality
• Highest safety standards
(manual, technical and semantic monitoring of websites, Quality Team, …)
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Reach one of the largest networks worldwide
* Source: comScore Media Metrix Mai/Juni 2012
**Source: comScore Media Metrix Mai 2012
(ausgewählte IASH. EU zertifizierte AdNetworks)
Country Reach % Unique Visitors (000)
CZ 58.7% 4.359
SK 51.3% 2.225
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Targeting Reach your customers in the most influential places
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Contextual Targeting
21 Channel
e.g.: Automotive, travel, finance, shopping etc.
Retargeting
Site Retargeting: Target consumers based on their previous
interactions with your website
Dynamic Retargeting: Serve product-targeted ads (ReTec)
More Options
Geographic, day/time, browser language
Profile Targeting
Target profile clusters
e.g.: Gender, age, telco, finance etc.
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Post View View performance based advertising
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View Performance Definition
What is ViewPerformance?
• Payment of sales or leads after view of the creative
„Post View“ or „View Through“ Tracking instead of click
• Fair payment of publishers: click is preferred to view
• „View-to-Sale“ based payment method for large media reach
without financial risk
Combination of CPM and CPO
Standard
Affiliate Marketing
ViewPerformance
Affiliate Marketing
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View Performance Facts
Why ViewPerformance?
• Diverse and relevant media reach in high-quality content
environment causes high brand awareness
makes Advertiser’s Affiliate Program more attractive
• Performance-based, scalable and limitable business model
• Using the publisher model „Media Reach“ completes online marketing
mix for Advertisers
CPO-based media reach
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Sample creatives: triple banner
• The minimum size of any creative
has to be 234x60
• Number of ad spaces per multi-
advertiser creative is limited to
three
• The design has to be approved in
advance
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View Performance requirement
Post Click
Cookie Lifetime
Long (min. 30-45 days, up to 120 days)
Commission
Full payout (100%)
Placing only click cookies
More worth than a view cookie
View Performance
Cookie Lifetime
Usually reduced, f.e. 14 -30 days
Commission
Special conditions
Placing only view cookies
General rule: Click cookies have
priority against view cookies.
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ReTec, Product based
retargeting
Advertising with products of interest
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How ReTec works
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How does this work?
The technology we are using to generate dynamic creatives with single products
Is called ActiveAds
Combination of an adserver and a product database
which we fill up with your products (productfeeds are required)
Ads are generated individual for each user in real time
Retargeting Concept
<html>
<b>
$Name$
</b><img
$image$
</html>
ActiveAds
Template Engine
id image link
4005
60
https:
…
https://w
w
Mini PC interested Printer interested
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„Each page of your website
could be relevant for
retargeting, if you could
read out the user behavior.“
Common pages are:
These are the main steps
each user has to visit to buy
something.
they are the ideal step to
track.
Retargeting Concept
• product pages
• shopping basket
• thank you page
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Retargeting Sample Banner
Standard
Three product banner
Multiple rotation banner
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Clients Product based retargeting
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Clients
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The easy way to success implementation
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Timescale for implementation
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Looking forward to working with you!
going now let’s
Contact
ValueClick Media
Phone: +49 (0)89 66 54 79-20
E-Mail: [email protected]