Three Major Pillars Of User Centric App Strategy

Know your users

App development factors

Marketing and engagement

Know your users:

Who are the users of your app?

How does your app meets your user needs?

What are their mobile maturity profiles?

Which device will better serve your users’ needs?

Five Categories of Mobile Users Worldwide

44%

25%

8%

5%18%

Abc-mobilesMobile does not currently act as a corechannel for interaction with businesses.

>

Future mobile interaction is measured.>Low trust with organisations.>Willingness to share data is low.>Low proposition appeal.>

Mobile-nativesTechnologically savvy with a high verticalinteraction rate2

>

Channel agnostic.>Keen to do more through mobile.>Young male and affiuent.>Open to new propositions.>

App shoppers & bankersComfortable with mobile technology and keen to use it more.

>

High affinity for apps.>Interactions restricted to shopping and banking.

>

Open to new propositions.>

Mobile-intendersLow levels of mobile interactionbusinesses

>

Keen to broaden range of interactions in future.

>

Attracted to new mobile propositions.>

M:WEBSMobile web users rather than app users.

>

Moderately open to new propositions,but app

>

Source: fico.com

App development factors:

What platforms your users are on?

What kind of app experiences will delight your users?

How will new technology help your users?

What kind of data will they need access

to anytime, anywhere?

Game-changing technologies

z

Big data analytics

Advanced robotics

Internet of things/cyber- physical systems

Mobile technologies and applications

Digital manufacturing

RFID/location technologies

Additive manufacturing/3D printers

2D barcodes

Cloud computing

Social technologies

Augmented reality

Technologies expected to provide the biggest impact on company performance

44

412

Source: SCM world- MESA International survey

1313

16

Will support the reduction of operational costs and utilise assets efficiently

% of respondents

n= 166

Will support improved agility, responsiveness and reliability

12

2221

2629

3029

3632

3637

3049

4742

Marketing & Engagement:

Why should your users download your app?

Why should your users keep using your app?

When choosing a mobile app, which of the following influences the most?

Others 3%

Star rating and user reviews

34%Price 29%

Promised functionality (what the app is supposed to do )

34%

Source: Dimensional Research

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