10 Mobile App Marketing

Tips

Every mobile team can take these 10 simple steps to increase their inbound marketing efforts for their

apps.

Set yourself up on Social Media

Talk with your friendsAt the beginning of your app’s development, be sure

to actually talk with your friends (and colleagues) about the app. Involve them in the testing and let

them play with the app, on their own.

Create a core destination to house your content Publishing an app in one of the major app stores is simply

not enough. You need to take ownership of your app’s presence on the web and this means choosing a core

destination and investing in it.

Start creating contentNow that you’ve got a central destination that you’re going

to be investing in, you should start filling it with content. Select content that is relevant to your app and zone in on

exactly what unique value you can offer to your audience.

Words are good, videos are greatIf you’re making a mobile app, the experience with your app

is the most important thing right? Get used to creating short videos about how to use your app, what the benefits are and what a typical use case might be.

Listen to your early customers for feedback When you launch an app, you’ve got, at best, a guess about who

is going to use it and why. Once it’s in the wild, your job is to figure out what you were right about, what you missed on and how you can improve. The best way to do so is by listening to

your customers and engaging with them as you make updates.

Share your data and experiencesWith so many apps out there, other app developers are

hungry for lessons learned and data. If you want to be part of the conversation, monitor your own data and

performance and then share it out.

Ask the right people for ratingsWhen it comes to earning an install, there is nothing more important

to your app’s success than the overall ratings and most recent reviews. The vast majority of app downloads occur after someone

has viewed your app’s page in the app store and most of their attention is focused on the ratings and reviews section.

Get involved in the relevant communitiesIf you’re adding value to the app ecosystem and have learned

along the way, be sure to share your knowledge. Whether it’s sharing technical lessons or talking about the subject

matter of your app, there are sure to be devoted communities to the topics that are relevant to you.

Make sure you’re making it easy!Make sure that you’re using the right links for downloading

your app wherever you establish a presence and get good at tracking those links as well.

www.cambridgeapps.net