Avon Foundation

Domestic Violence Prevention

Global App Challenge

End Violence @ Home Global App ChallengeSponsored by the Avon Foundation for Women and Institute of Medicine

31 July 2012

Whatever action, whether right or wrong, one performs by thought, word, and deed. Bhagavad Gita

Erin Eisinger

Ahmet Uğurel

Selma Sönmez

Neşe Hacısalıhoğlu

Kerem Özcan

Sezen Tekin Baş

Domestic violence is a global problem.

Compiled from various sources

A woman is beaten every 15 seconds in

America

Each month, 12 women die at their husbands’hands in Peru

Rate of death/injury

from violence is higher than that of traffic

accidents across EU

Female circumcision is practiced

across Africa

High rates of female

infanticide in India and

China

Japan has lowest rate of domestic violence (15%)

Ethiopia has highest rate of domestic violence (71%)

50% murder cases in

Bangladesh are women killed by

husbands, boyfriends, etc.

In Turkey, statistics paint a dire picture.

WOMEN MURDERED INCREASED BY 1400% between 2003 and 2010.

10% of victims were PREGNANT.Women living in cities are

42% MORE LIKELY

to be victims of violence.

Domestic violence victims are3 TIMES

MORE LIKELY to consider suicide. 73% of DIVORCED WOMEN

in Turkey have been victims

of domestic violence.

39% of women are victims of physical violence.15% are victims of

sexual violence. 42% who experience one kind of violence,

experience both.

SOURCESTürkiye’de Kadına Yönelik Aile İçi Şiddet , Domestic Violence Against Women in Turkey 2009USAK Raporları, No.12-01: "Türkiye'de Kadına Yönelik Şiddet" 2012. USAK Reports, No. 12-01: “Violence Against Women in Turkey”

Kadın Statüsü Genel Müdürlüğü, 2011. Directorate General On the Status of Women, 2011TUBITAK Araştırması, 2008. TUBITAK Study, 2008

14,2% of women

AGREEthat a husband can/should beat their wives sometimes.

The problem with statistics:

They perpetuate a feeling that violence is a faceless, dispassionate act

that occurs to others.

They create a sense that domestic violence is

TOO BIG to change.

But the reality is

Change can startwith something assimple as language.

In all societies at one time or another,

idioms have been used to prescribe

and uphold gender

roles and social mores.

Saçı uzun akılı kısa. Her hair is long,

her brain is small. Kadının karnından sıpayı,

sırtından sopayı eksik etmeyeceksin. Don’t

spare a baby from your wife’s belly or rod from

her back. Beyaz gelinlikle çıktıgın eve ancak

kefenle dönersin. A bride can only return to

her father’s house in a white death shroud.

Geliyor beş kardeş. “Five brothers are

coming” refers to a balled up fist about to

strike. Kocanın vurduğu yerde gül biter.

Roses flourish where your husband hits you.

Kızını dövmeyen dizini döver. The father

who doesn’t beat his daughter beats his

knees in regret.

Our objective is clear:

We want to challenge the “wisdom” of these expressions.

We want to demonstrate that the negative connotations they carry are not inevitable; this

thinking is learned.

We want to show that the situation is not hopeless.

We want to do so by engaging Turkish families and their children to show us how we can be better.

(Children’s Wisdom)

How it works

The Homepage uses a rotating banner to quickly explain the

purpose of the site and the rationale behind challenging these

sayings. It also showcases a sample contribution from a child

and provides quick links to the activity, regional statistics on

violence, and access to anti-violence organizations.

One section allows all users access to view new expressions

created, vote on and share them with friends and family via social

media channels (regardless of whether they are logged in or have

created an account on the site). If users create an account, they

can contribute new expressions and upload photos of images

their children create.

View the full HTML demo site at cahtr.org

When uploading content to the site, parents are prompted to include details such as the child’s age and region. This data

enables a section where tag clouds are created based on all the new expressions created in that region. Over time, we hope

that collecting this kind of data will provide insights into regional attitudes toward gender/violence issues by age and gender.

View the full HTML demo site at cahtr.org

The driving force behind the site is the Children’s Activity.

This printable PDF was designed as a kind of coloring and

workbook for kids to complete on their own or with parents.

There is technically no age limit, but it targets kids ages 6-10,

and our intention would be to tailor activities in the future for a

range of age groups and reading levels.

Working with domestic violence and early childhood education

specialists, the Activity was designed to address not only the

expressions, but ideas about gender and equality. There is

even an activity where children are asked to draw

men/women’s faces on androgynous characters that are

dressed in gender-typical attire.

Download activity at cahtr.org

A bride can only return to her father’s house in a taxi. Girl, Age 3, Istanbul

Don’t spare food from a woman’s belly, and sunscreen from her back. Boy, Age 10, Ankara

At its core, the purpose of the ÇAH system is

to create a hopeful, proactive dialog around

domestic violence in Turkey.

Change is only possible if ordinary people acknowledge

the small things that contribute to a community

where domestic violence is tolerated.

We believe this kind of change is within

ordinary people’s control.

The ÇAH system uses specific levers to encourage this change:

Creating Voting Promoting

Fundraising Analyzing Activating

Where we are today

Channel Status Still To Do Next Steps

Web-Based Voting App and Web Site

Created an HTML demo of the site with representative content, including statistics and real responses from the pilot test of our Children’s Wisdom Activity.

Demo site is available in both English and Turkish.

Technical build of features like uploading photos, voting, sharing, creating accounts.

Continue development of these features, test and launch the site in Turkey with full functionality. Estimated launch of December 2012.

Children’s Wisdom Activity

Initial pilot activity was been created and distributed. Feedback from initial tests informed design changes. Revised version has been created and distributed.

Make any modifications based on observation and feedback from parents.

Develop age-group specific activities to create relevance for a wider audience.

Avon Foundation

Domestic Violence Prevention

Global App Challenge

Thank you.

Erin Eisinger | Ahmet Uğure |l Selma Sönmez | Neşe Hacısalıhoğlu | Kerem Özcan | Sezen Tekin Baş

Istanbul, Tukrkey