create a winning mobile app for your small business

Presentation title here

Mobile Apps & Small Businesses: Why You Need One and How to Build It

Presented by: Andrew

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Deluxe & VerticalResponseThe Perfect MatchVR acquired by Deluxe Corporation in July 2013, joined their Small Business Services Division

Marketing professionals based in San Francisco and Shoreview, MN offices

2016 (and Beyond!) Webinars will target small business owners and nonprofits

Popular topics include websites, logos & branding, social media and more- Now including more experts!

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. AgendaMobile App Statistics

Common Mobile App Questions

Key Benefits of Mobile Apps

Example Mobile Apps

Mobile App Case Studies

How You Can Create An App

Questions & Answers

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Mobile App StatisticsValue Propositions

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Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Stats

Mobile app usage growth:

App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

Mobile App Usage Up 58% In 2015

See to the right for a good image for time spent on mobile apps versus mobile web

Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

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Stats

Mobile usage and searches continue to grow for local searches


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Stats Most email now opened on mobile devices


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Stats SMBs perceived obstacles to creating a mobile app

DELUXE SOLVES THIS PROBLEM WE DO IT FOR THEM!


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Stats Mobile Customer Behaviour Patterns

90% OF TIME IS SPENT IN APPS

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Stats How consumers discover apps 40% app store 24% company website 52% family, friends or colleagues 27% search engines

Why consumers download an app21% products found only on app 31% time crunched offers in app 65% for notifications to stay updated 24% app-only discount/sale


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Stats IDEAL CUSTOMERS FOR A MOBILE APPThe following apps were published between June 2014 and March 2015. Businesses in these verticals are ideal customers for a mobile app you can see popularity by %: 40,402 apps total6.4% health and fitness 5.9% bars and nightclubs 5.4% realtors 3.6% legal field 7.7% food & dining 7.7% newspapers and blogs 4.9% professional services 7.3% events and conferences

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Stats Why customers move towards purchase 45% rewarding loyalty program 77% attractive deals 28% gamification (badges) 19% redeemable points 50% personalized alerts 20% great customer service 15% interactive & user friendly interface Why they uninstall it52% complicated payment process47% lengthy checkout 25% insufficient product details 51% annoying pop-ups 12% coupon codes not auto filled 7% redirection to mobile pages 55% battery consumption

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Stats Mobile Commerce

Following are the year, projected m-commerce sales on smartphones (in billions), smartphone percent of mobile sales, m-commerce sales on tablets (in billions), and tablet percent of mobile sales, according to Goldman Sachs:

2014, $70, 34.3%, $134, 65.7%.2015, $95, 31.9%, $203, 68.1%.2016, $123, 29.6%, $292, 70.4%.2017, $147, 28.5%, $369, 71.5%.2018, $173, 27.6%, $453, 72.4%.


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Stats

Mobile Commerce


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Lets Review The Facts- App sessions are 3-4 times longer than mobile website visits- Apps are used two times more often than mobile websites- App usage time exceeds mobile web visit time by 100 minutes each month Value. 61% said an app provided a better return on investment.

Customer preference. 81% said customers preferred the app to the mobile website.

New customer generation. 75% said app was better for customer generation.

Repeat business. 86% said app was better for creating repeat customers.

Usage. 61% said app was used more often.

Source: Bizness Apps, Inc.http://www.biznessapps.com/blog/infographic-which-is-better-mobile-apps-or-mobile-websites/

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Common QuestionsApps are expensiveApps are the same as mobile websitesMy customers wouldnt like an app5 years ago it would cost you +$100K to build a custom app, but weve built a framework that makes building apps scalable and affordable. With Deluxe you can have an app for your business for little as $149/month.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Common QuestionsApps are expensiveApps are the same as mobile websitesMy customers wouldnt like an appThis is a common misconception. In reality, apps & mobile websites dont compete, they compliment each other. Websites are informational and a great way for customers to find your business for the 1st time while mobile apps are good at cultivating loyalty and keeping customers coming back to your business.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Common QuestionsApps are expensiveApps are the same as mobile websitesMy customers wouldnt like an appThe only time this would be true is if your business has zero repeat customers. Any small business with repeat customers would benefit from having an app.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Additional BenefitsBrand Recognition & VisibilityCompetitive DifferentiationAffordability

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Key BenefitsLoyalty & Retention

Apps cultivate customer loyalty by rewarding repeat business through features such as digital stamps cards, promotional offers, and loyalty rewards.

Lets review the facts

82% of small business owners rely on customer loyalty as their main source of business growth and mobile apps are perfect for increasing customer loyalty!

62% of customers report that they are more likely to continue doing business with a company that has a loyalty program.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Key BenefitsMobile Commerce

Create a new revenue channel for your business by including in-app features such as online shopping carts, product catalogs, food ordering, mobile reservations, and more.


Mobile commerce is now 30% of all U.S. e-commerce

In 2015 U.S. mobile commerce sales will total $104 billion, up 38% from $75 billion in 2014

Mcommerce sales to reach $142B in 2016: Forrester

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Key BenefitsCommunication & Engagement

Unlock the ability to engage your customers 24/7 through in-app messages and push notifications with a device thats always within reach.


Push notification open rates = 50 80%

Email open rates for Restaurant and Retail are 25% and 22%

Both can work in conjunction to form a powerful marketing strategy

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Example Mobile AppsWilliams Comfort Air

Increased yearly maintenance bookings by 30% through the use of push notifications and in-app reservations.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Example Mobile AppsApache Pizza

Apache Pizza is a chain of restaurants in Michigan that has received over $150k worth of orders through their food ordering feature.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Example Mobile AppsSt. Joseph School

Greatly improved teacher, parent, and student communication through in-app messages and push notifications.

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How To Get StartedExample App: Restaurant

How to Build:Order (Food Ordering)Rewards (Loyalty)Menu (PDF)Reviews (Fan Wall)Events (Events)Food Photos (Image Gallery)Push Notifications

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How To Get StartedExample App: Repair Services

How to Build:Rewards (Loyalty)Schedule Service (Email Form)Diagnose an Issue (Voice Recording)Reminders (Events)Newsletter (Mailing List)Products (Info)Push Notifications

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. How To Get StartedExample App: Salon/Spa

How to Build:Make a Reservation (Reservations)Rewards (Loyalty)Products (Merchandise)Gallery (Images)Push Notifications

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Pricing

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Interested In Learning More?

Contact One of Our Sales Specialists After The Q&A Session! 866 683 7842 ext 3


QUESTIONS!?

Deluxe Enterprise Operations, LLC. Proprietary and Confidential. Upcoming Webinars

Feb 11 Define Your WOW! Factor Creating an Unforgettable Brand

Feb 17 Best Practices for SMB Advertising

Feb 25- Does Google Love Your Business?

Mar 2 Build a Newsletter That Keeps Customers Talking

Register on Deluxe.com/blog or VerticalResponse.com


Contact One of Our Sales Specialists After The Q&A Session! 866 683 7842 ext 3

