CHRISTIAN CALDERONChief Revenue Officer, Ketchapp

GREG DALESr. Product Marketing Manager, Chartboost

TIM O’NEILGlobal Head of Mobile Gaming, TUNE

TUNE is on a mission to make mobile marketing better for everyone. The TUNE Marketing Console solves the need

for marketers to measure their marketing campaigns, gather intelligence, and engage their audiences through one,

integrated solution. As the most adopted measurement and attribution console for the top 100 grossing apps across

iOS and Android, TUNE is trusted by teams like Expedia, Sephora, Starbucks, and Amazon. Companies like these

need accuracy and transparency with their marketing partners, which is why TUNE also uniquely provides

measurement technologies that their ad partners, agencies, and publishers depend on.

See more at tune.com/blog.

presented by

Half of Pocket Gamer's top game

developers use TUNE as part of

their strategy for success.

● Marketers more than double their RPI

6 months after starting to use TUNE

● Marketers see an average

69% increase in installs 6 months

after starting to use TUNE

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WATCH THE FULL WEBINAR:

bit.ly/game-on-webinar

I tune.com/blog

5 KEY TAKEAWAYS

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A/B TEST BY ISOLATING CHANGES1

A/B Test by Isolating Changes

+6%CONVERSION

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CREATE A FRAMEWORK TO SCALE OPTIMIZATIONS2

Create a Framework to Scale Optimizations

ACopy1_Art1

BCopy2_Art1

CCopy1_Art2

DCopy2_Art2

Art

1A

rt 2

Copy 1 Copy 2

Use this simple framework for paid testing of UA Creative:

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Create a Framework to Scale Optimizations

A: Copy1_Art1 B: Copy1_Art2

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POST-INSTALL DATA IS JUST AS IMPORTANT AS PRE-INSTALL DATA3

Provide Post-Install Data to Your Ad Partners

Your network partners are inundated in pre-install data. For real success, it’s crucial to provide some post-install data.

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LEVERAGE PAID CAMPAIGNS TO INCREASE ORGANIC INSTALLS4

Leverage Paid to Increase Organic

Combine your organic and paid strategies leads to a lower effective cost-

per-install. On average, every paid install drives an additional 1.5 organic

installs by increasing app store visibility

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SEGMENT USERS FOR SPECIFIC TARGETING5

Segment Users for Specific Targeting

● Create user segments by in-app behavior, demo, and location

● Update real-time for segments

● Automatically collect events (user sessions, page views, and attribution events)

● Customize event tagging

● Create goals for conversion funnel

I tune.com/blog

WATCH THE FULL WEBINAR:

bit.ly/game-on-webinar

I tune.com/blog

Ready to start measuring your campaigns for free?Try us out: tune.com/signup