1. what data do you need to improve your tradeshow roi? how do you want to use this data to improve...
TRANSCRIPT
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What data do you need to improve your tradeshow ROI?
How do you want to use this data to improve your tradeshow and event ROI?
What needs to be true about the data to grow your event?
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4 steps to a self funded program
1. Predict and control your cost BEFOR you go to your next show
2. Reduce implementation costs
Join us to learn more; [email protected]
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Perform
Implement 7 value protection strategies
1. Preset appointments
2. Experience design
3. Lead tracking and data collection
Plus more
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Protect1
Predict
that
’s
Click here for
1. Total cost of participation
2. Establish the number of leads, and client contacts to achieve profitability
3. Define your target number of contacts within the total attendance
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that
’s
4 steps to a self funded program
1. Predict and control your cost BEFOR you go to your next show
2. Reduce implementation costs
Join us to learn more; [email protected]
I
3
Perform
Click here for
Your tradeshow investment
1. Preplan and preset engagement with prospects and clients
2. Design your event experience around engagement and story telling
3. Send the appropriate team and team leaders to the event
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Protect1. Total cost of participation
2. Establish the number of leads, and client contacts to achieve profitability
3. Define your target number of contacts within the total attendance
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Predict
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Grow your tradeshow program performance
1. Use Predictability to predict and control your cost BEFORE you go to your next show
2. Use Predictability to predict and measure sales outcomes before you spend your first dollar
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Perform2
Protect1. Total cost of participation
2. Establish the number of leads, and client contacts to achieve profitability
3. Define your target number of contacts within the total attendance
1
Predict
Your tradeshow investment
1. Preplan and preset engagement with prospects and clients
2. Design your event experience around engagement and story telling
3. Send the appropriate team and team leaders to the event
that
’s
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Predict
ProtectPerform
Predict your logistical costs with show specific or pre-loaded national tradeshow cost averages
Protect you ROI by using Predictability to predict the number of leads you need to be profitable
Grow your performance by implementing 7 proven strategies to protect your value loss by up to 77%
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Predict
ProtectPerform
Your loss can be and is often up to 77% of your potential sales
Predict and protect your program from loss. Build GROWTH into your tradeshow program.
See the implication of NOT implementing 7 essential marketing strategies.
Your next show could change everything.
Robert Hughes [email protected] - 301-537-0216
Jim Wurm [email protected] 514-317-8768
Rich Gilligan [email protected] – 800-256-5158
Available on request:
E2MA/CMO study
Survey for the new rules of sales and service
Recent CMO report on CMO tenure in relation to measurement
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