how to maximize your tradeshow roi
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How to How to Maximize Your Maximize Your Tradeshow ROITradeshow ROICarolyn HollowellCarolyn Hollowell
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WHY DO WE STRUGGLE?
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1. Don’t know who is attending
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2. Powerless visitors?
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3. Ineffective or minimal follow-upSet Red Alerts
PROBLEM #1 – OUTBOUND MARKETING
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Build a new list
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Build a Outbound Messaging Strategy– One Month– Two Weeks– One Week– Pre-dialing program– During
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John,I’m in San Diego next month for the Interface San Diego Tradeshow and was hoping to set up a meeting at your offices during the week of the 11th – would the 13th or the 14th work for you?
I thought it would be beneficial to sit down for 45 minutes and share with you how we’ve helped numerous Fortune 500 companies with their cyber security initiatives.
Let me know a few times that would work for you and I will plan on coming by your offices.
Best Regards,Carolyn HollowellSr. Director of MarketingDiscoverOrg 360-718-5607
DiscoverOrg 12581 NE 95th Street Vancouver, WA 800-657-1233
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Outbound Marketing
John,Have you confirmed for the Interface San Diego Tradeshow on August 14th? I noticed that some of your peers from 7-Eleven, Belo Corporation, and American Airlines were attending but didn’t see ExxonMobil on the list of attendees. I was reading the seminar schedule and saw a few topics I thought would be particularly interesting to you:
Keynote: Thinking About, Thinking About IT- John Parrish • Asst. VP, Information Technology, SND International AirportCloud and Data Security: Risk Management and the Malicious Insider -Donald Freese • Assistant Special Agent in-Charge, Federal Bureau of Investigation, San Diego Division
Here is my code that will get you $400 off of attendance: ICRUSHIT. Let me know if you plan on attending.
Best Regards,Carolyn HollowellSr. Director of MarketingDiscoverOrg 360-718-5607
DiscoverOrg 12581 NE 95th Street Vancouver, WA 800-657-1233
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John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?
I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units.
There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?
Best Regards,Carolyn HollowellSr. Director of MarketingDiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681
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John,
I hadn’t heard back from you about Interface next week. Our CEO Richard Branson asked me to see if you’d have 15 minutes to meet with him. Are you free at 10:35 or 2:50pm on Thursday?
Best Regards,
Carolyn HollowellSr. Director of MarketingDiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St. Vancouver, WA 98901 800-333-5681
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John,
I noticed a few folks from ExxonMobil are at the Interface Tradeshow – are you here as well?
If so, I thought it would be ideal timing for us to get 15 minutes in between sessions – I’ve been wanting to share with you how we are working with Valero to manage their unstructured data.
There’s a break between 11:00 and 11:45 – can we meet?
Best Regards,Carolyn HollowellSr. Director of MarketingDiscoverOrg 360-718-5607 DiscoverOrg 12518 NE 95th St Vancouver, WA 98901 800-333-5681
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Pre-Dialing:
PROBLEM #2 – FIND THE DECISION MAKER
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You meet Eric CoferHe is a fact gatherer
Now involve his boss
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PROBLEM #3 – EFFICIENT FOLLOW-UP
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