How To Scale Enterprise Mobility and Improve ROI Cimarron Buser, VP Business Development November 14, 2012

Copyright © 2012 Apperian, Inc. Please request permission before copying or using content from this presentation.

Today’s Webinar

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Twitter: #mobility Direct Messages: “Chat Box” in Webinar Session will be answered personally Q&A At the End of the Presentation

Innovation & ROI

Phase IV “Secure & Manage apps”

Phase III “Deploy apps”

Phase II “Build apps”

Phase 1 “Device Lock down”

Enterprise Mobility Growth Curve

time

Devices Apps

Mobile Maturity Model

Source: Michael King, Appcelerator

1. How do I scale development?

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R U Ready?

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A Myriad of Mobile App Development Choices…

Cross-Platform vs Functionality?

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HTML Website HTML+Mobile CSS MobiFlex Antenna IBM/ Webalo Verivo Kony SAP

“Holy Grail ??” Kurogu Kinvey Stackmob Heroku Red Foundry PhoneGap Sencha Appcelerator Xamarin RhoMobile

Feature Phones (AD 2005)

Android SDK Blackberry 10 Native SDK Windows SDK Xcode (IOS)

Functionality

Mul

ti-Pl

atfo

rm S

uppo

rt

§  Finding sanctioned apps §  Comingling personal and work

§  Access to testers and users §  Managing development lifecycle

§  Deploying mobile apps at scale §  Securing Apps & data §  Supporting remote users

2. How do I scale Deployment?

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Source Protect Manage Deploy

Mobile Users App Providers Mobile IT

Case Study: P&G

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§  Ensure success of company-wide BYOD program

§  Support thousands of employee owned devices

§  Executives get access to critical business data

§  Provide “self provisioning” 24x7 portal to sign up all new employees

§  With a 3X ROI and 3 month payback

Relationship between Scale & ROI

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ROI

Scale

ROI

How do you achieve ROI by driving app adoption at scale?

How do you roll out apps at scale to

achieve enterprise mobility ROI?

ROI = Adoption of Apps

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•  ROI is gained through: •  Increased productivity & innovation •  People using the apps you’ve invested in

•  Apps are adopted through: 1.  Network effect – Everyone in the chain uses the apps 2.  Viral effect – “I want that too!” 3.  Multiplier effect – One app leads to the next

Key Success Factor: Self-Serve Solution

•  Promote the Solution – Internal Sales

& Marketing •  Users can sign up themselves •  Minimize the Clicks!

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MAM

Users

IT DEV

•  Familiar discovery of Apps

•  Instant-on

•  Customizable

•  Multi-device support

Key Success Factor: User Satisfaction

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•  Secured & managed apps •  Easy-to-use, unified admin portal •  Cloud-based (scalable)

•  Full onboarding & offboarding

Key Success Factor: IT Comfort & Compliance

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Key Success Factor: Clear Policies (for BYOD)

•  Set simple guidelines for your employees •  DO NOT require a lengthy user

agreement •  Explicitly explain what you will and won’t

do and when •  Establish responsibilities •  Employee “ownership” leads to lower

TCO

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ersonal

nterprise

Key Success Factor: User Engagement & Feedback

•  “Crowd source” •  People use apps -> feedback •  Create a conversation

•  Respond & iterate on feedback •  Acknowledge, reward, “gamify” •  Establish a pattern of continuous

improvement

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Key Success Factor: Release Quick Iterations

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•  Start lean •  Learn from

Angry Birds •  Release new, better

versions frequently •  Make enterprise apps fun!

Finally…Learn from Others

•  Set reasonable expectations •  Old “B to E” methods may not work •  Focus on “pull” and not “push” •  Internal sales is a necessity •  Measure and analyze what works •  Rinse and Repeat

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Thank you!

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To learn more about how Apperian���can help your organization,

call 800-862-0511 or

email sales@apperian.com