bottom line marketing: how to improve marketing roi

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Bottom Line Marketing

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Post on 22-Jan-2015

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DESCRIPTION

This is the first part of a series of presentations on marketing strategy and deals with improving marketing ROI. It's full of colorful slides to make points simply and clearly. This 70-slide PowerPoint presentation will: 1. Give you a comfort level with Social Media and its place in your marketing program. 2. Introduce a systematic approach to marketing that will ensure your plans are effective and efficient. 3. Provide 3 worksheets to help you improve ROI. 4. Show you the full business upside when the Bottom Line process is used. For more, please

TRANSCRIPT

  • 1. Bottom Line Marketing

2. Bottom Line Marketing

  • Process to Improve ROI

3. Comfort Level With Digital Change 4. Websites 5. Social Media 6. Facebook