OMGROI!

How Can IMPROVE ROIthroughSOCIAL MEDIA

SOCIAL MEDIAIS NO LONGER

(JUST)AN OPTION

ALL BUSINESS SHOULD,

GET SOCIALand those who already are, need to

consider ways to take it to the next levelin order to maximize their marketing ROI.

In today era of real time inbound marketing, social media has a central role toPlay as a marketing channel. It allows the communication of content and offersWith customers and prospects.

SOCIAL

MEDIA

A recent study by ArohaTech IT Services shows that B2B companies that blog only one to two times a month generate

70%MORE LEADS

than those who don’t blog

50%of marketers

See improved sales from social media,According to ArohaTech IT Services Report

SIX HOURS

ON SOCIAL MEDIA

Meanwhile, as little as six hours spent on social media per week can result in anIncrease in leads, the same study showed.

INTERACTDIRECTLYCUSTOMERS

WIT

H

Social Media enables organizations to

UNDERSTAND

CUSTOMER

PREFERENCES

Social Media also provides a powerfulinformation gathering and researchtool to better understand customerspreferences and behavior.

Other ways social media can improve any business marketing ROI include:

SENTIMENT SOCIAL

LISTENING BUSINESS

INFLUENCERS

SENTIMENT

Acquisition of customer knowledge - social media can provide a powerful gaugeof sentiment around your brand or products, identifying which features customersand prospects find most important.

Gaining a competitive advantage - social listening can generate powerful insightinto your customers’ behaviors and their perceptions of your competitors.

SOCIAL

LISTENING

Monitoring business influencers - though many understand the importance oflistening to customers and competitors, it can be easy to overlook the value ofanother important group: influencers. To stay ahead of the curve, any businessshould also be listening to what the thought leaders in their sector are saying.

BUSINESS

INFLUENCERS

THEGOOD

NEWS

is that social media itself is now becoming increasingly accountablein its own right.

11%I N C R E A S E

According to a ArohaTech IT Services by Social Media Explorer, companies reportedan 11% year on year increase in their own ability to measure social media ROI.

CONNECTWITH USWE CONNECT. YOU GROW.

Headquarters: ArohaTech IT Services Pvt

LtdB-159, Sector - 63,Noida. Pin – 201301Delhi - NCR, India

USA Office:ArohaTech USA LLC6363, Christie Ave,

Ste 2106, Emeryville, CA94608,USA

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