1 learning learning relatively permanent change in an organism’s behavior due to experience

120
1 Learning Learning relatively permanent change in an organism’s behavior due to experience

Upload: linda-edwards

Post on 11-Jan-2016

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

1

Learning

Learning relatively

permanent change in an organism’s behavior due to experience

Page 2: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

2

How Do We Learn?

We learn by association. Our minds naturally connect events that occur in

sequence.

2000 years ago, Aristotle suggested this law of association. Then 200 years ago Locke

and Hume reiterated this law.

Page 3: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

3

Association

We learn by association Our minds naturally connect events that occur

in sequence Aristotle 2000 years ago John Locke and David Hume 200 years ago

Associative Learning learning that two events occur together

two stimuli a response and its consequences

Page 4: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

4

Association

Learning to associate two events

Event 1 Event 2

Sea snail associates splash with a tail shock

Seal learns to expect a snack for its showy antics

Page 5: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

5

Classical or Pavlovian Conditioning

We learn to associate two stimuli

Page 6: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

6

Operant Conditioning

We learn to associate a response and its consequence

Page 7: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

7

Classical Conditioning

Classical Conditioning organism comes to associate two

stimuli a neutral stimulus that signals an

unconditioned stimulus begins to produce a response that anticipates and prepares for the unconditioned stimulus

Page 8: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

8

Ideas of classical conditioning originate from old philosophical theories. However, it was the Russian

physiologist Ivan Pavlov who elucidated classical conditioning. His work provided a basis for later behaviorists like John Watson and B. F. Skinner.

Classical Conditioning

Ivan Pavlov (1849-1936)

So

vfo

to

Page 9: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

9

Ivan Pavlov

Classical conditioning Experiments on dogs

Page 10: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

10

Classical Conditioning and Pavlov’s Dogs: Hypothesis

• Dogs salivate when food is placed in their mouths

• Dogs salivate at mere sight of food

• Hypothesis: Dogs can be trained, or conditioned, to salivate when exposed to an external stimulus

Page 11: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

11

Pavlov’s Experiments

Before conditioning, food (Unconditioned Stimulus, US) produces salivation (Unconditioned

Response, UR). However, the tone (neutral stimulus) does not.

Page 12: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

12

Pavlov’s Experiments

During conditioning, the neutral stimulus (tone) and the US (food) are paired, resulting in

salivation (UR). After conditioning, the neutral stimulus (now Conditioned Stimulus, CS) elicits

salivation (now Conditioned Response, CR)

Page 13: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

13

Pavlov’s Methodology and Results

Harness dog and place tube to collect saliva

Present external stimulus (bell) immediately before giving food

Results: After a few trials, the dog salivates upon hearing the bell

Works with other stimuli as well

Page 14: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

14

Pavlov’s Conclusions

Unconditioned Response

(UCR)

Unconditioned Stimulus (UCS)

Conditioned Response

(CR)

Conditioned Stimulus

(CS)

because of because of

Page 15: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

15

Pavlov’s Classic ExperimentBefore Conditioning

During Conditioning After Conditioning

UCS (foodin mouth)

Neutralstimulus(tone)

Nosalivation

UCR (salivation)

Neutralstimulus(tone)

UCS (foodin mouth)

UCR(salivation)

CS(tone)

CR (salivation)

Page 16: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

16

Page 17: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

17

Classical Conditioning

UNCONDITIONED STIMULUS REFLEX ACTIONwill

elicit a

UNCONDITIONED STIMULUS

NEUTRAL STIMULUSREFLEX ACTIONwill

elicit a

CONDITIONED STIMULUSCONDITIONED STIMULUSwill

elicit aCONDITIONED

RESPONSE

NEUTRAL STIMULUSwill

elicit NO REACTION

Page 18: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

18

Page 19: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

19

Classical Conditioning

Unconditioned Stimulus (UCS) stimulus that unconditionally--automatically

and naturally--triggers a response

Unconditioned Response (UCR) unlearned, naturally occurring response to the

unconditioned stimulus salivation when food is in the mouth

Page 20: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

20

Classical Conditioning Conditioned Stimulus (CS)

originally irrelevant stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response

Conditioned Response (CR) learned response to a previously neutral

conditioned stimulus

Page 21: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

21

Page 22: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

22

Page 23: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

23

Continuing Pavlov’s Experiment

Acquisition Extinction Spontaneous

Recovery Generalization Discrimination

Other Aspects of Classical Conditioning

Page 24: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

24

Classical Conditioning

Acquisition the initial stage in classical conditioning the phase associating a neutral stimulus with

an unconditioned stimulus so that the neutral stimulus comes to elicit a conditioned response

in operant conditioning, the strengthening of a reinforced response

Page 25: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

25

Acquisition

Acquisition is the initial stage in classical conditioning in which an association between a neutral stimulus and an unconditioned stimulus

takes place.

1. In most cases, for conditioning to occur, the neutral stimulus needs to come before the unconditioned stimulus.

2. The time in between the two stimuli should be about half a second.

Page 26: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

26

Acquisition

The CS needs to come half a second before the US for acquisition to occur.

Page 27: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

27

Classical Conditioning

Extinction diminishing of a CR in classical conditioning, when a

UCS does not follow a CS in operant conditioning, when a

response is no longer reinforced

Page 28: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

28

Extinction

When the US (food) does not follow the CS (tone), CR (salivation) begins to decrease and

eventually causes extinction.

Page 29: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

29

Spontaneous Recovery

After a rest period, an extinguished CR (salivation) spontaneously recovers, but if the CS (tone) persists

alone, the CR becomes extinct again.

Page 30: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

30

Stimulus Generalization

Tendency to respond to stimuli similar to the CS is

called generalization. Pavlov conditioned the dog’s

salivation (CR) by using miniature vibrators (CS) on

the thigh. When he subsequently stimulated other parts of the dog’s

body, salivation dropped.

Page 31: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

31

Stimulus Discrimination

Discrimination is the learned ability to distinguish between a conditioned stimulus and other stimuli that

do not signal an unconditioned stimulus.

Page 32: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

32

Extending Pavlov’s Understanding

Pavlov and Watson considered consciousness, or mind, unfit for the scientific study of

psychology. However, they underestimated the importance of cognitive processes and

biological constraints.

Page 33: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

33

Cognitive Processes

Early behaviorists believed that learned behaviors of various animals could be reduced

to mindless mechanisms.

However, later behaviorists suggested that animals learn the predictability of a stimulus, meaning they learn expectancy or awareness

of a stimulus (Rescorla, 1988).

Page 34: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

34

Biological Predispositions

Pavlov and Watson believed that laws of learning were similar for all animals. Therefore,

a pigeon and a person do not differ in their learning.

However, behaviorists later suggested that learning is constrained by an animal’s biology.

Page 35: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

35

Biological Predispositions

John Garcia

Garcia showed that the duration between the CS and the US may be

long (hours), but yet result in conditioning. A biologically adaptive

CS (taste) led to conditioning and not to others (light or sound).

Courtesy of John G

arcia

Page 36: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

36

Biological Predispositions John Garcia

Conditioned taste aversions Not all neutral stimuli can become

conditioned stimuli. Internal stimuli—associate better with taste External stimuli—associate better with pain Biological preparedness

Page 37: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

37

Cognitive Processes

Conditioning occurs best when the CS and UCS have just the sort of relationship that would lead a scientist to conclude that the CS causes the UCS. — even in classical conditioning, it is not only the simple stimulus-response association but also the thought that counts.

Conditioning in advertising

Page 38: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

38

Nausea Conditioning in Cancer PatientsUCS(drug)

UCR(nausea)

CS(waiting room)

CS(waitingroom) CR

(nausea)

UCS(drug)

UCR(nausea)

Page 39: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

39

Pavlov’s greatest contribution to psychology is isolating

elementary behaviors from more complex ones through

objective scientific procedures.

Pavlov’s Legacy

Ivan Pavlov(1849-1936)

Page 40: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

40

Watson used classical conditioning procedures to

develop advertising campaigns for a number of

organizations, including Maxwell House, making the “coffee break” an American

custom.

Applications of Classical Conditioning

John B. Watson

Brow

n Brothers

Page 41: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

41

1. Alcoholics may be conditioned (aversively) by reversing their positive-associations with alcohol.

2. Through classical conditioning, a drug (plus its taste) that affects the immune response may cause the taste of the drug to invoke the immune response.

Applications of Classical Conditioning

Page 42: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

42

Operant & Classical Conditioning

1. Classical conditioning forms associations between stimuli (CS and US). Operant conditioning, on the other hand, forms an association between behaviors and the resulting events.

Page 43: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

43

Operant & Classical Conditioning

2. Classical conditioning involves respondent behavior that occurs as an automatic response to a certain stimulus. Operant conditioning involves operant behavior, a behavior that operates on the environment, producing rewarding or punishing stimuli.

Page 44: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

44

Behaviorism

John B. Watson

viewed psychology as objective science generally agreed-upon

consensus today

recommended study of behavior without reference to unobservable mental processes not universally accepted by all

schools of thought today

Page 45: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

45

John Watson and Rosalie Rayner: Hypothesis, Methodology, Results

After a few tries, Albert was afraid of the rat

+ =

Conditioned fear into an infant

Presented a rat immediately followed by a loud noise, startling the baby

Albert generalized his fears to other furry objects

Page 46: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

46

Watson & Raynor with Little Albert

Watson took a a baby named Albert and conditioned him to be afraid of white furry objects using Pavlov’s techniques.

Page 47: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

47

Page 48: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

48

Conditioned fear experiments such as Albert’s experience would never occur

today because of the existing ethical

standards.

Conditional Training: Albert and Peter

Page 49: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

49

Mary Cover Jones• In 1925, Mary Cover Jones (a colleague of Watson) hypothesized

that she would be able to decondition a three-year-old boy named Peter from some of his fears, which included feathers, cotton, frogs, fish, rats, rabbits, and mechanical toys. She began by bringing a caged rabbit into the same room where Peter was having a snack in his highchair. The rabbit was far enough away that it did not bother Peter. The next day, she brought the rabbit increasingly closer to Peter until he began to become disturbed. On subsequent days, the rabbit was moved closer and closer to Peter’s highchair only to the point at which Peter became afraid, at which time they’d end the experiment for the day. Eventually, Peter was able to pet the rabbit, having been deconditioned from his fear. Jones was able to decondition most of Peter’s other fears in this manner.

• Watson and Rayner’s experiment with Little Albert showed that people can be conditioned to fear specific types of objects. Conversely, Jones suggested that people could be deconditioned from their fears. Similar methods are used today to help people overcome phobias.

Page 50: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

50

Mary Cover Jones used an early form of desensitization to prove that fears (phobias) could be unlearned.

Peter, a young boy, had an extreme fear of rabbits. Jones gave Peter his favorite food while slowly bringing the rabbit closer and closer. Eventually Peter no longer panicked around rabbits.

Mary Cover Jones

Page 51: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

51

Mary Cover Jones• Colleague of Watson• Deconditioned 3-year-old Peter from his fears by

gradually moving a rabbit (and other things) closer to him while he was eating

DAY 1 DAY 3DAY 2

Page 52: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

52

Operant Conditioning

Operant Conditioning type of learning in which behavior is

strengthened if followed by reinforcement or diminished if followed by punishment

Law of Effect Thorndike’s principle that behaviors followed

by favorable consequences become more likely, and behaviors followed by unfavorable consequences become less likely

Page 53: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

53

Operant Conditioning

Operant Behavior operates (acts) on environment produces consequences

Respondent Behavior occurs as an automatic response to

stimulus behavior learned through classical

conditioning

Page 54: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

54

Early Operant Conditioning

E. L. Thorndike (1898)Puzzle boxes and cats

Scratch at bars

Push at ceiling

Dig at floorSituation:stimuliinside ofpuzzle box

Howl

Etc.

Etc.

Press lever

First Trialin Box

Scratch at bars

Push at ceiling

Dig at floorSituation:stimuliinside ofpuzzle box

Howl

Etc.

Etc.

Press lever

After ManyTrials in Box

Page 55: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

55Edward L. Thorndike ( 1874–1949)

Page 56: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

56

Skinner’s ExperimentsSkinner’s experiments extend Thorndike’s thinking,

especially his law of effect. This law states that rewarded behavior is likely to occur again.

Yale U

niversity Library

Page 57: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

57

Operant Chamber

Using Thorndike's law of effect as a starting point, Skinner developed the Operant chamber,

or the Skinner box, to study operant conditioning.

Walter D

awn/ P

hoto Researchers, Inc.

Fro

m T

he E

ssen

tials

of C

ondi

tioni

ng a

nd L

earn

ing,

3rd

Edi

tion

by M

icha

el P

. Dom

jan,

200

5. U

sed

with

per

mis

sion

by

Tho

mso

n Le

arni

ng, W

adsw

orth

Div

isio

n

Page 58: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

58

B.F. Skinner and Operant Conditioning

Classical conditioning involves an automatic response to a stimulus

Operant conditioning involves learning how to control one’s response to elicit a reward or avoid a punishment

Page 59: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

59

Operant Conditioning

B.F. Skinner (1904-1990) elaborated

Thorndike’s Law of Effect

developed behavioral technology

Page 60: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

60B. F. Skinner (1904–1990)

Page 61: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

61

The “Skinner Box”: Skinner’s Hypothesis, Methodology, and Results

Rats placed in “Skinner boxes”

Shaped to get closer and closer to the bar in order to receive food

Eventually required to press the bar to receive food

Food is a reinforcer

Page 62: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

62

Operant Chamber

The operant chamber, or Skinner box, comes with a bar or key that

an animal manipulates to obtain a reinforcer

like food or water. The bar or key is connected to devices that record the animal’s response.

Page 63: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

63

Shaping

Shaping is the operant conditioning procedure in which reinforcers guide behavior towards the desired target behavior through successive

approximations.

A rat shaped to sniff mines. A manatee shaped to discriminateobjects of different shapes, colors and sizes.

Kham

is Ram

adhan/ Panapress/ G

etty Images

Fred B

avendam/ P

eter Arnold, Inc.

Page 64: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

64 p. 228

Page 65: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

65 p. 228

Page 66: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

66

Types of Reinforcers

Any event that strengthens the behavior it follows. A heat lamp positively reinforces a

meerkat’s behavior in the cold.

Reuters/ C

orbis

Page 67: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

67

Operant Conditioning

Positive Reinforcement any event that

strengthens the

behavior it follows

Negative Reinforcement The removal of a punishment or an

aversive stimulus It STRENGTHENS behavior

Page 68: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

68

Negative Reinforcement and Punishment

Negative reinforcement: Removing an unpleasant stimulus

Punishment

1. Unpleasant stimulus

2. Removal of unpleasant stimulus

=

=

1. Introducing an unpleasant stimulus

2. Withholding a pleasant stimulus

Page 69: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

69

Page 70: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

70

Figure 6.18 Positive reinforcement versus negative reinforcement

Page 71: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

71

Figure 6.20 Comparison of negative reinforcement and punishment

Page 72: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

72

Operant Conditioning

Page 73: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

73

Page 74: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

74

Page 75: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

75

1. Primary Reinforcer: An innately reinforcing stimulus like food or drink.

2. Conditioned Reinforcer (secondary reinforcer): A learned reinforcer that gets its reinforcing power through association with the primary reinforcer.

Primary & Secondary Reinforcers

Page 76: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

76

1. Immediate Reinforcer: A reinforcer that occurs instantly after a behavior. A rat gets a food pellet for a bar press.

2. Delayed Reinforcer: A reinforcer that is delayed in time for a certain behavior. A paycheck that comes at the end of a week.

Immediate & Delayed Reinforcers

We may be inclined to engage in small immediate reinforcers (watching TV) rather than large delayed reinforcers (getting an A in a course) which require

consistent study.

Page 77: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

77

Reinforcement Schedules

1. Continuous Reinforcement: Reinforces the desired response each time it occurs.

2. Partial Reinforcement: Reinforces a response only part of the time. Though this results in slower acquisition in the beginning, it shows greater resistance to extinction later on.

Page 78: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

78

Rates and Types of Reinforcement:

Additional ExperimentsFixed-ratio: food given after a fixed number of responses

Variable-ratio: number of responses required to get food changes each time

Fixed-interval: food given after a certain amount of time elapses

Variable-interval: amount of time required to get food changes each time

Page 79: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

79

Schedules of Reinforcement

Fixed Ratio (FR) reinforces a response only after a

specified number of responses faster you respond the more rewards you

get different ratios very high rate of responding like piecework pay

Page 80: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

80

Schedules of Reinforcement

Variable Ratio (VR) reinforces a response after an

unpredictable number of responses average ratios like gambling, fishing very hard to extinguish because of

unpredictability

Page 81: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

81

Schedules of Reinforcement

Fixed Interval (FI) reinforces a response only after a

specified time has elapsed response occurs more frequently as

the anticipated time for reward draws near

Page 82: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

82

Schedules of Reinforcement

Variable Interval (VI) reinforces a response at unpredictable

time intervals produces slow steady responding like pop quiz

Page 83: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

83

Schedules of Reinforcement

Variable Interval

Number of responses

1000

750

500

250

010 20 30 40 50 60 70

Time (minutes)

Fixed Ratio

Variable Ratio

Fixed Interval

Steady responding

Rapid respondingnear time forreinforcement

80

Page 84: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

84

Punishment

Punishment aversive event that decreases the

behavior that it follows powerful controller of unwanted

behavior

Page 85: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

85

Punishment

An aversive event that decreases the behavior it follows.

Page 86: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

86

Punishment

1. Results in unwanted fears.2. Conveys no information to the organism.3. Justifies pain to others.4. Causes unwanted behaviors to reappear in its

absence.5. Causes aggression towards the agent.6. Causes one unwanted behavior to appear in

place of another.

Although there may be some justification for occasional punishment (Larzelaere & Baumrind,

2002), it usually leads to negative effects.

Page 87: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

87

Updating Skinner’s Understanding

Skinner’s emphasis on external control of behavior made him an influential, but controversial figure. Many psychologists criticized Skinner for underestimating the importance of cognitive and biological constraints.

Page 88: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

88

Page 89: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

89

Cognition & Operant Conditioning

Evidence of cognitive processes during operant learning comes from rats during a maze

exploration in which they navigate the maze without an obvious reward. Rats seem to

develop cognitive maps (E.C. Tolman), or mental representations, of the layout of the maze

(environment).

Page 90: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

90

Cognitive Approach

This approach emphasizes abstract and subtle learning that could not be achieved through conditioning or social learning alone.

Some learning is not intentional, but occurs almost accidentally—a situation called latent learning. Learning that occurs, but is not apparent until there is an incentive to demonstrate it

Expectancies are beliefs about our ability to perform an action and to get the desired reward. Expectancies affect learning.

Page 91: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

91

Latent Learning

Such cognitive maps are based on latent learning, which becomes apparent when an incentive is given (Tolman & Honzik, 1930).

Page 92: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

92

Cognition and Operant Conditioning

Overjustification Effect the effect of promising a reward for

doing what one already likes to do the person may now see the reward,

rather than intrinsic interest, as the motivation for performing the task

Page 93: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

93

Motivation

Intrinsic Motivation: The desire to perform a behavior for its own sake.

Extrinsic Motivation: The desire to perform a behavior due to promised rewards or threats of punishments.

Page 94: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

94

Biological Predisposition

Biological constraints predispose organisms to learn associations that are naturally adaptive.Breland and Breland (1961) showed that

animals drift towards their biologically

predisposed instinctive behaviors.

Marian Breland Bailey

Ph

oto

: Bo

b B

aile

y

Page 95: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

95

Skinner’s Legacy

Skinner argued that behaviors were shaped by external influences instead of inner thoughts and

feelings. Critics argued that Skinner dehumanized people by neglecting their free will.

Falk/ P

hoto Researchers,

Inc.

Page 96: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

96

Skinner’s ImportanceEducation: programmed instruction

Work

Parenting Personal goals

Page 97: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

97

Applications of Operant Conditioning

Skinner introduced the concept of teaching machines that shape learning in small steps and

provide reinforcements for correct rewards.

In School

LW

A-JD

L/ C

orb

is

Page 98: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

98

Applications of Operant Conditioning

Reinforcement principles can

enhance athletic performance.

In Sports

Page 99: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

99

Applications of Operant Conditioning

Reinforcers affect productivity. Many companies now allow employees to share profits and

participate in company ownership.

At work

Page 100: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

100

Applications of Operant Conditioning

In children, reinforcing good behavior increases the occurrence of these behaviors. Ignoring

unwanted behavior decreases their occurrence.

Page 101: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

101

Operant vs. Classical Conditioning

Page 102: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

102

Observational Learning

Observational Learning (Albert Bandura) learning by observing and imitating others

Modeling process of observing and imitating a

specific behavior Prosocial Behavior

positive, constructive, helpful behavior opposite of antisocial behavior

Page 103: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

103

Bandura's Experiments

Bandura's Bobo doll study (1961) indicated

that individuals (children) learn through

imitating others who receive rewards and

punishments.

Cou

rtes

y of

Alb

ert B

andu

ra, S

tanf

ord

Uni

vers

ity

Page 104: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

104

Albert Bandura: Hypothesis

• Believed we learn through observation and imitation• Hypothesized that children would imitate aggressive

behavior they observed

=

Page 105: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

105

Bandura’s Methodology

• Children watched films of adults beating Bobo dolls• Three groups: aggression-rewarded, aggression-

punished, no consequences• Children went into rooms with toys that they were told

not to play with

Page 106: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

106

Bandura’s Results

• Children in the aggression-punished group expressed the fewest aggressive behaviors toward the Bobo dolls

• Children in the other two groups expressed an equal number of aggressive behaviors and were more aggressive than children in the aggression-punished group

0

0.5

1

1.5

2

2.5

3

3.5

4

MODELREWARDED

MODELPUNISHED

NOCONSEQUENCES

GIRLSBOYS

EFFECT OF OBSERVED CONSEQUENCE ON IMITATIVE BEHAVIOR

Page 107: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

107

Bandura’s Experiment

• Children promised rewards for imitating the adult in the film

• Now, all three groups were equally aggressive

• Children had learned the aggressive behavior from the film, but those who saw the adults being punished were less likely to act aggressively

Viewing aggressive behavior

Rewards for imitation Aggressive behavior

+=

Page 108: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

108

Bandura’s Social Learning Theory

• Relates to effects of violence and other images on TV and in the movies

• Children imitate good and neutral behaviors as well as bad ones

Page 109: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

109

This series of photographs shows children observing and modeling aggressive behavior.

Albert Bandura’s Bobo Doll Experiment

Page 110: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

110

p. 244

Page 111: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

111

Positive Observational Learning

Fortunately, prosocial (positive, helpful) models may have prosocial effects.

Bob

Dae

mm

rich/

The

Imag

e W

orks

Page 112: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

112

Applications of Observational Learning

Unfortunately, Bandura’s studies

show that antisocial models (family,

neighborhood or TV) may have antisocial

effects.

Page 113: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

113

Learning by Observation

Higher animals, especially humans,

learn through observing and imitating others.

The monkey on the right imitates the monkey on the left in touching the

pictures in a certain order to obtain a

reward.

© H

erb Terrace

©H

erb Terrace

Page 114: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

114

Mirror Neurons

Neuroscientists discovered mirror neurons in the brains of animals and humans that are active

during observational learning.

Rep

rinte

d w

ith p

erm

issi

on fr

om th

e A

mer

ican

A

ssoc

iatio

n fo

r th

e A

dvan

cem

ent o

f Sci

ence

, S

ubia

ul e

t al.,

Sci

ence

305

: 407

-410

(20

04)

© 2

004

AA

AS

.

Page 115: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

115

Imitation Onset

Learning by observation begins early in life. This

14-month-old child imitates the adult on TV

in pulling a toy apart.

Mel

tzof

f, A

.N. (

1998

). Im

itatio

n of

tele

vise

d m

odel

s by

infa

nts.

Chi

ld D

evel

opm

ent,

59 1

221-

1229

. Pho

tos

Cou

rtes

y of

A.N

. Mel

tzof

f and

M. H

anuk

.

Page 116: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

116

Television and Observational Learning

Gentile et al., (2004) shows that children in

elementary school who are exposed to violent television, videos, and video games express increased aggression.

Ron

Cha

pple

/ Tax

i/ G

etty

Imag

es

Page 117: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

117

Modeling Violence

Research shows that viewing media violence leads to an increased expression of aggression.

Children modeling after pro wrestlers

Bob

Dae

mm

rich/

The

Imag

e W

orks

Gla

ssm

an/ T

he Im

age

Wor

ks

Page 118: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

118118

Page 119: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

119119

Do what I say, not what I do—

This will teach you to hit your brother—

Why do you do that, you know you get in trouble for it—

Famous last words???

Page 120: 1 Learning  Learning  relatively permanent change in an organism’s behavior due to experience

120120

CHRISTMAS CAROLS FOR THE PSYCHIATRICALLY CHALLENGED Schizophrenia: Do You Hear What I Hear? Multiple Personality Disorder: We Three QueensDisoriented Are Amnesia: I Don't Know if I'll be Home for Christmas Narcissistic: Hark the Herald Angels Sing About Me Manic: Deck the Halls and Walls and House and Lawn andStreets and Stores and Office and Town and Cars andBuses and Trucks and Trees and Fire Hydrants and ... Paranoid: Santa Claus is Coming to Get Me Borderline Personality Disorder: Thoughts of Roastingon an Open Fire Personality Disorder: You Better Watch Out, I'm GonnaCry, I'm Gonna Pout, Maybe I'll tell You Why Obsessive Compulsive Disorder: Jingle Bells, JingleBells, Jingle Bells, Jingle Bells, Jingle Bells,Jingle Bells, Jingle Bells, Jingle Bells, Jingle Bells... Agoraphobia: I Heard the Bells on Christmas Day ButWouldn't Leave My House Autistic: Jingle Bell Rock and Rock and Rock and Rock... Senile Dementia: Walking in a Winter Wonderland MilesFrom My House in My Slippers and Robe Oppositional Defiant Disorder: I Saw Mommy KissingSanta Claus So I Burned Down the House Social Anxiety Disorder: Have Yourself a Merry LittleChristmas While I Sit Here and Hyperventilate